Markov Model for the Online Multi-Channel Attribution Problem
Project description
Python library ChannelAttribution
Advertisers use a variety of online marketing channels to reach consumers and they want to know the degree each channel contributes to their marketing success. This is called the online multi-channel attribution problem. ChannelAttribution implements a probabilistic algorithm for the attribution problem. The model uses a k-order Markov representation to identify structural correlations in the customer journey data.
Installation
From PyPi
pip install --upgrade setuptools
pip install ChannelAttribution
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