ChannelAttribution 2.0.2

Markov Model for Online Multi-Channel Attribution

Python library ChannelAttribution

Advertisers use a variety of online marketing channels to reach consumers and they want to know the degree each channel contributes to their marketing success. This is called online multi-channel attribution problem. ChannelAttribution implements a probabilistic algorithm for the attribution problem. The model uses a k-order Markov representation to identify structural correlations in the customer journey data.

Installation

From PyPi

pip install --upgrade setuptools
pip install ChannelAttribution

Generating documentation

cd ...\src\cypack

python generate_doc.py

The following .pdf will be generated:

.../src/cypack/docs/_build/rinoh/channelattribution.pdf