Markov Model for Online Multi-Channel Attribution
Project description
Python library ChannelAttribution
Advertisers use a variety of online marketing channels to reach consumers and they want to know the degree each channel contributes to their marketing success. This is called online multi-channel attribution problem. ChannelAttribution implements a probabilistic algorithm for the attribution problem. The model uses a k-order Markov representation to identify structural correlations in the customer journey data.
Installation
From PyPi
pip install --upgrade setuptools
pip install ChannelAttribution
Generating documentation
cd ...\src\cypack
python generate_doc.py
The following .pdf will be generated:
.../src/cypack/docs/_build/rinoh/channelattribution.pdf
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