Markov Model for Online Multi-Channel Attribution
Project description
Python library ChannelAttribution
Advertisers use a variety of online marketing channels to reach consumers and they want to know the degree each channel contributes to their marketing success. This is called online multi-channel attribution problem. ChannelAttribution implements a probabilistic algorithm for the attribution problem. The model uses a k-order Markov representation to identify structural correlations in the customer journey data.
Installation
Note! Only Python3 is supported!
From PyPi
pip install --upgrade setuptools
pip install Cython
pip install ChannelAttribution
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