- Design marketing campaigns like workflows, including email templates to send, reports to print and send by email, custom actions
- Define input segments that will select the items that should enter the campaign (e.g leads from certain countries.)
- Run you campaign in simulation mode to test it real-time or accelerated, and fine-tune it
- You may also start the real campaign in manual mode, where each action requires manual validation
- Finally launch your campaign live, and watch the statistics as the campaign does everything fully automatically.
While the campaign runs you can of course continue to fine-tune the parameters, input segments, workflow.