Python package for generating MMM (Marketing Mix Model) input data
Project description
PySiMMMulator
PySiMMMulator is an open source Python adaption of the R-package siMMMulator, which allows users to generate simulated data to use in testing Marketing Mix Models (MMMs). While this package cointains a full pipeline for data generation (configurable via .conf file) it can also be utilized in parts to generate select portions of MMM input data (ie campaign/channel spend)
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