roi 0.1.2

Marketing ROI package

ROI - Return on Investment is an all inclusive package for maketing analytics. The first release focuses on cohort analysis. The plan is to slowly include more analysis, as the package grows.

Installation:

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You can install ROI using

pip install roi

Usage:

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Example: Cohort Analysis

import pandas as pd
import matplotlib.pyplot as plt
from roi import cohort analysis

# Read dataset 
data= pd.read_csv('/content/data.csv',encoding='latin',parse_dates=['OrderDate'])

#Pass the dataframe to an instance of cohort analysis class and also pass name of the column with UserId and ActivityDate.
analysis = cohort_analysis(input_df=data, ActivityDate='OrderDate', CustomerID='UserId')

## Generate retention heatmap

analysis.plot_retention()