InfiniteTrends

InfiniteTrends is a Python API built upon pytrends to query data from trends.google.com.

Installation

To install with pip, run

pip install InfiniteTrends

You can also clone this repository and run python setup.py install.

Documentation

Interest Over Time For Many Keywords

Use the get_interest_over_time(keywords, region, timeframe, topic_flag) function to list all chart names:

>>> import InfiniteTrends
>>> output = InfiniteTrends.get_interest_over_time(["Harvard University", "Yale University"], "US", "2019-01-01 2020-01-01", True)

The arguments are:

• keywords – The input terms.
  • Keywords cannot contain duplicates.
  • There is no cap on the number of inputted keywords.
  • All terms are scaled by the 1st (0th index) keyword.
• region – The geographic region of interest.
  • This is usually a two letter country abbreviation
  • For example, the United States is 'US' and the world is ''
  • There is more detail available for states, provinces, and cities by specifying additonal abbreviations. For example, Alabama is 'US-AL' and England is 'GB-ENG'.
• timeframe – A string in "YYYY-MM-DD YYYY-MM-DD" that signifies the start and end of the interval of interest.
• topic_flag – A boolean indicator.
  • If this is FALSE, then keywords will be vanilla "Search Terms" in Google Trends.
  • If this is TRUE, then results will use the first "Topic" that come up when typing in a keyword into the searchbar on the Google Trends website.

Viral Terms Related to One Keyword

Use the get_viral_keywords(keyword, region, timeframe, interval, cutoff) function to return a list of all of the 'Viral' terms that people searching for a keyword also searched for over a period of time.

Definition of a Viral Term: Any keyword related to searches of a master keyword that saw an increase in Google Trends traffic of over cutoff% during at least one period of interval days in a specified region during a longer timeframe. A keyword is related to another if people searching for one often search for another.

>>> import InfiniteTrends
>>> output = InfiniteTrends.get_viral_keywords("Netflix", "US", "2019-01-01 2020-01-01", 7, 300)

The arguments are:

• keyword – This is the ONE input term.
• region – The geographic region of interest.
  • This is usually a two letter country abbreviation
  • For example, the United States is 'US' and the world is ''
  • There is more detail available for states, provinces, and cities by specifying additonal abbreviations. For example, Alabama is 'US-AL' and England is 'GB-ENG'.
• timeframe – A string in "YYYY-MM-DD YYYY-MM-DD" that signifies the start and end of the total interval of interest.
• interval – The length of time that a keyword has to increase in traffic a cutoff amount. See the Definition of a Viral Term above for a more precise wording.
• cutoff – An integer indicating the percentage increase in traffic that a keyword related to the master keyword must experience to be recognized as a Viral Term. For example, 100 would indicate 100%.

Made with InfiniteTrends

"Analyzing College Prestige and Virality Through Google Trends". This project and accompanying github repository analyzed interest in colleges and then the clustered viral keywords related to Harvard and MIT specifically. The unsupervised clusterings of the viral topics reflect a divergence in the cultures of the two Cambridge institutions.

Dependencies

• Pandas
• Pytrends