Bayesian A/B Testing for Proportions

A Python package for Bayesian hypothesis testing of success-rate differences in any Bernoulli-like experiment, using analytic and approximate inference methods — lightweight and dependency-lean (no PyMC, Pyro, Stan, or other heavy probabilistic-programming frameworks required). Input data can be binary (0/1) or real-valued on (0, 1) — continuous scores are automatically binarized at a configurable threshold. Typical applications include comparing treatments, groups, items, model variants, or any two conditions whose outcomes can be expressed as proportions. Please check out our Getting Started guide for installation and quick examples, and browse the example notebooks for end-to-end walkthroughs.

Features

• Effect-size inference for proportions — estimate and test the difference in success rates for both paired and non-paired samples
• Hierarchical logistic regression — optionally place Inverse-Gamma hyperpriors on the prior variances so the model learns the prior scales from data, reducing sensitivity to prior choice (Jeffreys–Lindley robustness)
• Savage–Dickey Bayes Factor — test a point-null hypothesis ('treatment effect / difference is zero') without fitting a separate null model
• Posterior of the null & ROPE — quantify the posterior mass inside a Region of Practical Equivalence for nuanced decisions beyond simple reject/accept
• Posterior predictive checks — assess model fit by comparing observed data to data simulated from the posterior
• Bayes Factor Design Analysis (BFDA) — plan sample sizes to reach a target level of evidence before running the experiment
• Sequential / streaming design — update the posterior batch-by-batch as data arrive and stop early once the Bayes factor crosses an upper or lower threshold (SequentialNonPairedBayesPropTest, SequentialPairedBayesPropTest)
• Operating-characteristic analysis — calibrated-Bayes frequentist evaluation of the chosen decision rule: three-way decision rates (reject / accept / inconclusive), Type-I sweep over the baseline rate, 95 % credible-interval coverage, and the sequential stopping-time distribution, with matched-α Fisher's exact (non-paired) or McNemar exact (paired) baselines overlaid. Pre-built Monte-Carlo harness in bayesprop.utils.operation_characteristics and …_paired, plus turnkey notebooks for both designs
• Publication-ready plots — posterior distributions, predictive checks, Savage–Dickey density-ratio plots, BFDA power curves, sequential BF₁₀ trajectories, and OC diagnostic plots (with Wilson Monte-Carlo bands) out of the box

Models

All paired methods are accessible through a single unified facade — PairedBayesPropTest(method=…) — that dispatches to the chosen inference backend.

Quick start

import numpy as np
from bayesprop.resources.bayes_paired import PairedBayesPropTest

# Paired binary data (y_A[i] and y_B[i] refer to the same item)
y_A = np.array([1,1,0,1,1,0,1,1,1,1,1,1,1,0,1,1,1,0,1,1])     # 16/20 = 0.80
y_B = np.array([0,1,0,0,1,0,0,1,0,0,1,0,1,0,0,1,0,0,0,0])     #  6/20 = 0.30

# Fit posterior & summarise
model = PairedBayesPropTest(seed=42).fit(y_A, y_B)

s = model.summary
print(f"θ_A = {s.theta_A_mean:.4f},  θ_B = {s.theta_B_mean:.4f}")
print(f"Mean Δ (θ_A − θ_B) = {s.mean_delta:+.4f}")
print(f"95% CI = [{s.ci_95.lower:.4f}, {s.ci_95.upper:.4f}]")
print(f"P(A > B) = {s.p_A_greater_B:.4f}")

# ── Unified decision ─────────────────────────────────────────────────
d = model.decide()
bf = d.bayes_factor

print("\n--- Unified Decision ---")
print(f"  Bayes Factor: BF_10 = {bf.BF_10:.2f}  → {bf.decision}")
print(f"  Posterior Null: P(H0|D) = {d.posterior_null.p_H0:.4f}  → {d.posterior_null.decision}")
print(f"  ROPE: {d.rope.decision} ({d.rope.pct_in_rope:.1%} in ROPE)")

# Plots
model.plot_posteriors()
model.plot_posterior_delta()
model.plot_savage_dickey()

Installation

pip install bayesprop

Or with uv:

uv add bayesprop

For development (from source):

git clone https://github.com/AVoss84/bayesProp.git
cd bayesprop
uv venv --python 3.13
uv sync
source .venv/bin/activate

Dependencies

• Python ≥ 3.13
• numpy, scipy, matplotlib, pandas
• pydantic (v2)
• polyagamma

Citation

If you use BayesProp in your research, please cite it. You can use the following BibTeX entry:

@software{vosseler_bayesprop,
  author    = {Vosseler, Alexander},
  title     = {{BayesProp: Bayesian A/B Testing for Proportions}},
  year      = {2026},
  version   = {0.1.1.6},
  publisher = {Zenodo},
  doi       = {10.5281/zenodo.20543002},
  url       = {https://doi.org/10.5281/zenodo.20543002}
}

Or in plain text:

Vosseler, A. (2026). BayesProp: Bayesian A/B Testing for Proportions (Version 0.1.1.6) [Computer software]. Zenodo. https://doi.org/10.5281/zenodo.20543002

Note: This is the concept DOI, which always resolves to the latest release. To cite a specific version instead, use that release's version DOI from its Zenodo record. The CITATION.cff file in this repository keeps the citation metadata machine-readable.

References

• Gelman, A., Carlin, J. B., Stern, H. S., Dunson, D. B., Vehtari, A. & Rubin, D. B. (2013). Bayesian Data Analysis (3rd ed.). Chapman & Hall/CRC.
• Kruschke, J. K. (2018). Rejecting or accepting parameter values in Bayesian estimation. Advances in Methods and Practices in Psychological Science, 1(2), 270–280.
• Polson, N. G., Scott, J. G. & Windle, J. (2013). Bayesian inference for logistic models using Pólya–Gamma latent variables. JASA, 108(504), 1339–1349.
• Rubin, D. B. (1981). The Bayesian Bootstrap. The Annals of Statistics, 9(1), 130–134.
• Schönbrodt, F. D. & Wagenmakers, E.-J. (2018). Bayes factor design analysis: Planning for compelling evidence. Psychonomic Bulletin & Review, 25(1), 128–142.