apple-search-ads-client 2.4.3

A Python client for Apple Search Ads API v5

Apple Search Ads Python Client

A Python client library for Apple Search Ads API v5, providing a simple and intuitive interface for managing and reporting on Apple Search Ads campaigns.

Features

• 🔐 OAuth2 authentication with JWT
• 📊 Campaign performance reporting
• 🏢 Multi-organization support
• 💰 Spend tracking by app
• ⚡ Built-in rate limiting
• 🐼 Pandas DataFrames for easy data manipulation
• 🔄 Automatic token refresh
• 🎯 Type hints for better IDE support
• ✅ 100% test coverage

Installation

pip install apple-search-ads-client

Quick Start

from apple_search_ads import AppleSearchAdsClient

# Initialize the client
client = AppleSearchAdsClient(
    client_id="your_client_id",
    team_id="your_team_id",
    key_id="your_key_id",
    private_key_path="/path/to/private_key.p8"
)

# Get all campaigns
campaigns = client.get_campaigns()

# Get daily spend for the last 30 days
spend_df = client.get_daily_spend(days=30)
print(spend_df)

Authentication

Prerequisites

1. An Apple Search Ads account with API access
2. API credentials from the Apple Search Ads UI:
   • Client ID
   • Team ID
   • Key ID
   • Private key file (.p8)

Setting up credentials

You can provide credentials in three ways:

1. Direct parameters (recommended)

client = AppleSearchAdsClient(
    client_id="your_client_id",
    team_id="your_team_id",
    key_id="your_key_id",
    private_key_path="/path/to/private_key.p8"
)

2. Environment variables

export APPLE_SEARCH_ADS_CLIENT_ID="your_client_id"
export APPLE_SEARCH_ADS_TEAM_ID="your_team_id"
export APPLE_SEARCH_ADS_KEY_ID="your_key_id"
export APPLE_SEARCH_ADS_PRIVATE_KEY_PATH="/path/to/private_key.p8"

client = AppleSearchAdsClient()  # Will use environment variables

3. Private key content

# Useful for environments where file access is limited
with open("private_key.p8", "r") as f:
    private_key_content = f.read()

client = AppleSearchAdsClient(
    client_id="your_client_id",
    team_id="your_team_id",
    key_id="your_key_id",
    private_key_content=private_key_content
)

Usage Examples

Get all organizations

# List all organizations you have access to
orgs = client.get_all_organizations()
for org in orgs:
    print(f"{org['orgName']} - {org['orgId']}")

Get campaign performance report

from datetime import datetime, timedelta

# Get campaign performance for the last 7 days
end_date = datetime.now()
start_date = end_date - timedelta(days=7)

report_df = client.get_campaign_report(
    start_date=start_date,
    end_date=end_date,
    granularity="DAILY"  # Options: DAILY, WEEKLY, MONTHLY
)

# Display key metrics
print(report_df[['date', 'campaign_name', 'spend', 'installs', 'taps']])

Get ad group performance report

# Get ad group performance for a specific campaign
campaign_id = "1234567890"
adgroup_report = client.get_adgroup_report(
    campaign_id=campaign_id,
    start_date="2024-01-01",
    end_date="2024-01-31",
    granularity="DAILY"
)

print(adgroup_report[['date', 'adgroup_name', 'spend', 'installs', 'taps']])

Get keyword performance report

# Get keyword performance for a specific campaign
campaign_id = "1234567890"
keyword_report = client.get_keyword_report(
    campaign_id=campaign_id,
    start_date="2024-01-01",
    end_date="2024-01-31",
    granularity="DAILY"
)

print(keyword_report[['date', 'keyword', 'match_type', 'spend', 'installs']])

Get search term performance report

# Get search term performance for a specific campaign
campaign_id = "1234567890"
search_term_report = client.get_search_term_report(
    campaign_id=campaign_id,
    start_date="2024-01-01",
    end_date="2024-01-31"
)

# Analyze which search terms are converting
print(search_term_report[['search_term', 'search_term_source', 'spend', 'installs']])

# Filter by source (AUTO vs TARGETED)
auto_terms = search_term_report[search_term_report['search_term_source'] == 'AUTO']

Get impression share report

# Impression share reports are async - they must be created, then polled for completion

# Option 1: Use the convenience method (handles create, poll, download automatically)
df = client.get_impression_share_data(
    name="my_impression_report",
    start_date="2024-01-01",
    end_date="2024-01-30",
    granularity="DAILY",
    countries=["US", "AU"],  # Optional: filter by countries
    adam_ids=["1234567890"],  # Optional: filter by app IDs
    poll_interval=5,  # Seconds between status checks
    max_wait=300  # Max seconds to wait for completion
)

print(df[['appName', 'searchTerm', 'lowImpressionShare', 'highImpressionShare', 'rank']])

# Option 2: Manual control over the process
report = client.create_impression_share_report(
    name="my_report",
    start_date="2024-01-01",
    end_date="2024-01-30",
    granularity="DAILY",
    countries=["US"]
)
print(f"Report ID: {report['id']}, State: {report['state']}")

# Poll for completion
status = client.get_impression_share_report(report['id'])
print(f"State: {status['state']}")  # QUEUED, PROCESSING, or COMPLETED

Note: Impression share reports have a limit of 10 reports per 24 hours and max 30 day range.

Track spend by app

# Get daily spend grouped by app
app_spend_df = client.get_daily_spend_by_app(
    start_date="2024-01-01",
    end_date="2024-01-31",
    fetch_all_orgs=True  # Fetch from all organizations
)

# Group by app and sum
app_totals = app_spend_df.groupby('app_id').agg({
    'spend': 'sum',
    'installs': 'sum',
    'impressions': 'sum'
}).round(2)

print(app_totals)

Get campaigns from all organizations

# Fetch campaigns across all organizations
all_campaigns = client.get_all_campaigns()

# Filter active campaigns
active_campaigns = [c for c in all_campaigns if c['status'] == 'ENABLED']

print(f"Found {len(active_campaigns)} active campaigns across all orgs")

Working with specific organization

# Get campaigns for a specific org
org_id = "123456"
campaigns = client.get_campaigns(org_id=org_id)

# The client will use this org for subsequent requests

Working with ad groups

# Get ad groups for a campaign
campaign_id = "1234567890"
adgroups = client.get_adgroups(campaign_id)

for adgroup in adgroups:
    print(f"Ad Group: {adgroup['name']} (Status: {adgroup['status']})")

API Reference

Client initialization

AppleSearchAdsClient(
    client_id: Optional[str] = None,
    team_id: Optional[str] = None,
    key_id: Optional[str] = None,
    private_key_path: Optional[str] = None,
    private_key_content: Optional[str] = None,
    org_id: Optional[str] = None
)

Methods

Organizations

• get_all_organizations() - Get all organizations
• get_campaigns(org_id: Optional[str] = None) - Get campaigns for an organization
• get_all_campaigns() - Get campaigns from all organizations

Reporting

• get_campaign_report(start_date, end_date, granularity="DAILY", time_zone=None) - Get campaign performance report
• get_adgroup_report(campaign_id, start_date, end_date, granularity="DAILY", time_zone=None) - Get ad group performance report for a campaign
• get_keyword_report(campaign_id, start_date, end_date, granularity="DAILY", time_zone=None) - Get keyword performance report for a campaign
• get_search_term_report(campaign_id, start_date, end_date) - Get search term performance report (uses ORTZ)
• get_adgroup_search_term_report(campaign_id, adgroup_id, start_date, end_date) - Get search term performance report for an ad group (uses ORTZ)
• get_daily_spend(days=30, fetch_all_orgs=True) - Get daily spend for the last N days
• get_daily_spend_with_dates(start_date, end_date, fetch_all_orgs=True) - Get daily spend for date range
• get_daily_spend_by_app(start_date, end_date, fetch_all_orgs=True) - Get spend grouped by app

Timezone Options:

• None (default) - Uses UTC
• "ORTZ" - Organization Reference Time Zone (matches Apple Ads UI)
• "UTC" - Coordinated Universal Time

# Use organization timezone for consistent reporting with Apple Ads UI
report = client.get_campaign_report(start_date, end_date, time_zone="ORTZ")

Impression Share Reports

• create_impression_share_report(name, start_date, end_date, ...) - Create an async impression share report
• get_impression_share_report(report_id) - Get report status and info
• get_impression_share_data(name, start_date, end_date, ...) - Convenience method: create, poll, and download

Campaign Management

• get_campaigns(org_id=None, supply_source=None) - Get campaigns with optional filtering
• get_all_campaigns(supply_source=None) - Get campaigns from all organizations
• get_campaigns_with_details(fetch_all_orgs=True) - Get campaigns with app details
• get_adgroups(campaign_id) - Get ad groups for a specific campaign

Supply Source Types (campaign ad placements):

• APPSTORE_SEARCH_RESULTS - Search results ads
• APPSTORE_SEARCH_TAB - Search tab ads
• APPSTORE_TODAY_TAB - Today tab ads
• APPSTORE_PRODUCT_PAGES_BROWSE - "You Might Also Like" ads

# Get only search results campaigns
search_campaigns = client.get_campaigns(supply_source="APPSTORE_SEARCH_RESULTS")

# Get today tab campaigns from all orgs
today_campaigns = client.get_all_campaigns(supply_source="APPSTORE_TODAY_TAB")

Data Structures

Organization Fields

The get_all_organizations() method returns organization objects with the following fields:

Field	Type	Description
orgId	int	Unique organization identifier
orgName	str	Organization name
displayName	str	Display name
parentOrgId	int	Parent organization ID (if applicable)
currency	str	Account currency code
timeZone	str	Account timezone
paymentModel	str	Payment model: PAYG, LOC
roleNames	list	User roles in this organization

Campaign Fields

The get_campaigns() method returns campaign objects with the following fields:

Field	Type	Description
id	int	Unique campaign identifier
orgId	int	Organization identifier
name	str	Campaign name
adamId	int	App Store app identifier
budgetAmount	dict	Campaign budget (amount, currency)
dailyBudgetAmount	dict	Daily budget limit (amount, currency)
budgetOrders	list	Associated budget orders
status	str	User-controlled status: ENABLED, PAUSED
servingStatus	str	System status: RUNNING, NOT_RUNNING
servingStateReasons	list	Reasons if not serving
displayStatus	str	Combined display status
adChannelType	str	Ad channel: SEARCH, DISPLAY
supplySources	list	Ad placements (see Supply Source Types)
locInvoiceDetails	dict	Invoice details for LOC accounts
paymentModel	str	Payment model: PAYG, LOC
billingEvent	str	Billing event type
countriesOrRegions	list	Targeted countries/regions
countryOrRegionServingStateReasons	dict	Per-country serving state reasons
modificationTime	str	Last modification timestamp
startTime	str	Campaign start time
endTime	str	Campaign end time (if set)
deleted	bool	Soft-delete indicator

Ad Group Fields

The get_adgroups() method returns ad group objects with the following fields:

Field	Type	Description
id	int	Unique ad group identifier
campaignId	int	Parent campaign identifier
orgId	int	Organization identifier
name	str	Ad group name
status	str	User-controlled status: ENABLED, PAUSED
servingStatus	str	System status: RUNNING, NOT_RUNNING
servingStateReasons	list	Reasons if not serving
displayStatus	str	Combined display status
deleted	bool	Soft-delete indicator
pricingModel	str	Pricing model: CPC, CPM
defaultBidAmount	dict	Default bid (amount, currency)
cpaGoal	dict	Cost-per-acquisition goal (if set)
automatedKeywordsOptIn	bool	Search Match enabled
startTime	str	Ad group start time
endTime	str	Ad group end time (if set)
creationTime	str	Creation timestamp
modificationTime	str	Last modification timestamp
targetingDimensions	dict	Targeting criteria (age, gender, location, device, etc.)

Keyword Report Fields

The get_keyword_report() method returns a DataFrame with performance metrics:

Field	Type	Description
date	str	Report date
campaign_id	str	Campaign identifier
adgroup_id	int	Ad group identifier
keyword_id	int	Keyword identifier
keyword	str	Keyword text
keyword_status	str	Status: ACTIVE, PAUSED
match_type	str	Match type: EXACT, BROAD
bid_amount	float	Keyword bid amount
impressions	int	Number of impressions
taps	int	Number of taps (clicks)
installs	int	Total installs
new_downloads	int	Total new app downloads
redownloads	int	Total app redownloads
lat_on_installs	int	LAT-on installs
lat_off_installs	int	LAT-off installs
tap_installs	int	Tap-through installs
view_installs	int	View-through installs
tap_new_downloads	int	Tap-through new downloads
tap_redownloads	int	Tap-through redownloads
view_new_downloads	int	View-through new downloads
view_redownloads	int	View-through redownloads
spend	float	Total spend
currency	str	Currency code
avg_cpa	float	Average cost per acquisition
avg_cpt	float	Average cost per tap
avg_cpm	float	Average cost per thousand impressions
ttr	float	Tap-through rate
conversion_rate	float	Conversion rate (total installs/taps)
tap_install_rate	float	Tap-through install rate

Campaign Report Fields

The get_campaign_report() method returns a DataFrame with performance metrics:

Field	Type	Description
date	str	Report date
campaign_id	int	Campaign identifier
campaign_name	str	Campaign name
campaign_status	str	Campaign status
adam_id	str	App Store app identifier
app_name	str	App name
impressions	int	Number of impressions
taps	int	Number of taps (clicks)
installs	int	Total installs
new_downloads	int	Total new app downloads
redownloads	int	Total app redownloads
lat_on_installs	int	LAT-on installs
lat_off_installs	int	LAT-off installs
tap_installs	int	Tap-through installs
view_installs	int	View-through installs
tap_new_downloads	int	Tap-through new downloads
tap_redownloads	int	Tap-through redownloads
view_new_downloads	int	View-through new downloads
view_redownloads	int	View-through redownloads
spend	float	Total spend
currency	str	Currency code
avg_cpa	float	Average cost per acquisition
avg_cpt	float	Average cost per tap
avg_cpm	float	Average cost per thousand impressions
ttr	float	Tap-through rate
conversion_rate	float	Conversion rate (total installs/taps)
tap_install_rate	float	Tap-through install rate

Ad Group Report Fields

The get_adgroup_report() method returns a DataFrame with performance metrics:

Field	Type	Description
date	str	Report date
campaign_id	str	Campaign identifier
adgroup_id	int	Ad group identifier
adgroup_name	str	Ad group name
adgroup_status	str	Ad group status
impressions	int	Number of impressions
taps	int	Number of taps (clicks)
installs	int	Total installs
new_downloads	int	Total new app downloads
redownloads	int	Total app redownloads
lat_on_installs	int	LAT-on installs
lat_off_installs	int	LAT-off installs
tap_installs	int	Tap-through installs
view_installs	int	View-through installs
tap_new_downloads	int	Tap-through new downloads
tap_redownloads	int	Tap-through redownloads
view_new_downloads	int	View-through new downloads
view_redownloads	int	View-through redownloads
spend	float	Total spend
currency	str	Currency code
avg_cpa	float	Average cost per acquisition
avg_cpt	float	Average cost per tap
avg_cpm	float	Average cost per thousand impressions
ttr	float	Tap-through rate
conversion_rate	float	Conversion rate (total installs/taps)
tap_install_rate	float	Tap-through install rate

Search Term Report Fields

The get_search_term_report() method returns a DataFrame with search term performance:

Field	Type	Description
date	str	Report date
campaign_id	str	Campaign identifier
adgroup_id	int	Ad group identifier
keyword_id	int	Matched keyword identifier (important for deduplication)
keyword	str	Matched keyword text
search_term	str	Actual search term, or "(Low volume terms)" for aggregated data
search_term_source	str	Source: AUTO (Search Match) or TARGETED
match_type	str	Match type: EXACT, BROAD, SEARCH_MATCH
country_or_region	str	Country or region code
is_low_volume	bool	True if this row contains aggregated low-volume search terms
impressions	int	Number of impressions
taps	int	Number of taps (clicks)
installs	int	Total installs
new_downloads	int	Total new app downloads
redownloads	int	Total app redownloads
lat_on_installs	int	LAT-on installs
lat_off_installs	int	LAT-off installs
tap_installs	int	Tap-through installs
view_installs	int	View-through installs
tap_new_downloads	int	Tap-through new downloads
tap_redownloads	int	Tap-through redownloads
view_new_downloads	int	View-through new downloads
view_redownloads	int	View-through redownloads
spend	float	Total spend
currency	str	Currency code
avg_cpa	float	Average cost per acquisition
avg_cpt	float	Average cost per tap
avg_cpm	float	Average cost per thousand impressions
ttr	float	Tap-through rate
conversion_rate	float	Conversion rate (total installs/taps)
tap_install_rate	float	Tap-through install rate

Notes on search term data:

• Low volume terms: Search terms with fewer than 10 impressions are aggregated by Apple. These rows have is_low_volume=True and search_term="(Low volume terms)".
• Deduplication: The same search term can appear multiple times if it matched different keywords in the same ad group. Use the combination of keyword_id + search_term + date as a unique key when storing data.

Impression Share Report Fields

The get_impression_share_data() method returns a DataFrame with impression share data:

Field	Type	Description
date	str	Report date
adamId	str	App Store app identifier
appName	str	App name
countryOrRegion	str	Country or region code
searchTerm	str	Search term
lowImpressionShare	float	Low end of impression share range (0-1)
highImpressionShare	float	High end of impression share range (0-1)
rank	int	Search popularity rank
searchPopularity	int	Search popularity score

DataFrame Output

All reporting methods return pandas DataFrames for easy data manipulation:

# Example: Calculate weekly totals
daily_spend = client.get_daily_spend(days=30)
daily_spend['week'] = pd.to_datetime(daily_spend['date']).dt.isocalendar().week
weekly_totals = daily_spend.groupby('week')['spend'].sum()

Rate Limiting

The client includes built-in rate limiting to respect Apple's API limits (10 requests per second). You don't need to implement any additional rate limiting.

Error Handling

from apple_search_ads.exceptions import (
    AuthenticationError,
    RateLimitError,
    OrganizationNotFoundError
)

try:
    campaigns = client.get_campaigns()
except AuthenticationError as e:
    print(f"Authentication failed: {e}")
except RateLimitError as e:
    print(f"Rate limit exceeded: {e}")
except Exception as e:
    print(f"An error occurred: {e}")

Best Practices

1. Reuse client instances: Create one client and reuse it for multiple requests
2. Use date ranges wisely: Large date ranges may result in slower responses
3. Cache organization IDs: If working with specific orgs frequently, cache their IDs
4. Monitor rate limits: Although built-in rate limiting is included, be mindful of your usage
5. Use DataFrame operations: Leverage pandas for data aggregation and analysis

Requirements

• Python 3.13 or higher
• See requirements.txt for package dependencies

Testing

This project maintains 100% test coverage. The test suite includes:

• Unit tests with mocked API responses
• Exception handling tests
• Edge case coverage
• Legacy API format compatibility tests
• Comprehensive integration tests

Running Tests

# Run all tests with coverage report
pytest tests -v --cov=apple_search_ads --cov-report=term-missing

# Run tests in parallel for faster execution
pytest tests -n auto

# Generate HTML coverage report
pytest tests --cov=apple_search_ads --cov-report=html

# Run integration tests (requires credentials)
pytest tests/test_integration.py -v

For detailed testing documentation, see TESTING.md.

Contributing

Contributions are welcome! Please feel free to submit a Pull Request.

1. Fork the repository
2. Create your feature branch (git checkout -b feature/AmazingFeature)
3. Commit your changes (git commit -m 'Add some AmazingFeature')
4. Push to the branch (git push origin feature/AmazingFeature)
5. Open a Pull Request

License

This project is licensed under the MIT License - see the LICENSE file for details.

Support

• 🐛 Issues: GitHub Issues
• 📖 Documentation: Read the Docs

Changelog

See CHANGELOG.md for a list of changes.

Acknowledgments

• Apple for providing the Search Ads API
• The Python community for excellent libraries used in this project