audiencelab-python-sdk 1.0.1

Python SDK for AudienceLab services

AudienceLab Python SDK

With the introduction of Apple's App Tracking Transparency (ATT) framework, mobile advertisers have faced significant challenges in measuring ad performance on iOS. This challenge is set to expand further with Google's upcoming Privacy Sandbox, reducing visibility into user-level attribution.

Geeklab is dedicated to developing a privacy-first marketing performance analytics platform that enables advertisers to gain actionable insights while adhering to evolving data privacy regulations. Our solution aggregates performance data at the device/developer server level and provides creative-level analytics, ensuring that advertisers can optimize campaigns without relying on user-level tracking.

Overview

The AudienceLab NodeJS SDK is a lightweight client library for integrating with the AudienceLab API. It simplifies:

• User registration and creative token fetching
• Sending in-app events (purchases, ad views, retention events)
• Collecting and managing device and user information

Installation

pip install audiencelab-python-sdk

Basic Usage

1. Initialize the Client and Construct User Data

First, import the necessary classes from the SDK. Create a client instance using your API key and base URL, and then build the user data object.

Note: Detailed device information is only required during the initial user registration. For all subsequent events, simply provide the user ID and IP address. If the event did not occur in real time, be sure to include the event timestamp (ISO 8601).

from audiencelab_python_sdk import Client, UserData, RegisterUser, FetchToken, RetentionData, PurchaseData, AdData, AppEvent

api_key = "your_api_key"
base_url = "https://example.com"
client = Client(api_key, base_url)

user_data = UserData() \
    .set_user_id("user_12345") \
    .set_user_ip("123.123.1.1") \
    .set_event_timestamp("2024-10-05T16:48:00+02:00") \
    .set_device_info({
        "device_name": "My Device",
        "height": 2436,
        "width": 1125,
        "os": "iOS",
        "os_version": "14.4",
        "device_model": "iPhone15,4",
        "timezone": "America/New_York"
    })

2.1 Register a User

Register a new user; Call this only once when a new user first downloads and opens the app.

This event will also return creative token information which updates your user data with the creative token information. In this case, step 2.2 is not required.

register_event = RegisterUser(client, user_data)
try:
    response = register_event.send()
    user_data.set_user_creative_token_info(response)
    print("User registered & creative token information set.")
except Exception as e:
    print("Error during user registration:", e)

2.2 Fetch the Creative Token

Creative token information fetching; Call this once before sending any user related in app events.

fetch_event = FetchToken(client, user_data)
try:
    response = fetch_event.send()
    user_data.set_user_creative_token_info(response)
    print("Creative token information set.")
except Exception as e:
    print("Error fetching creative token:", e)

3. Send In-App Events

Retention Event

The retention event should be sent each time the user opens the app, including after the initial user registration event.

retention_data = RetentionData().set_retention_data(user_data)
retention_event = AppEvent(client, retention_data, user_data)
try:
    response = retention_event.send()
    print("Retention event sent")
except Exception as e:
    print("Error sending retention event:", e)

Purchase Event

purchase_data = PurchaseData() \
    .set_item_id("item_123") \
    .set_item_name("No Ads") \
    .set_value(3.99) \
    .set_currency("usd") \
    .set_status("completed")
purchase_event = AppEvent(client, purchase_data, user_data)
try:
    response = purchase_event.send()
    print("Purchase event sent")
except Exception as e:
    print("Error sending purchase event:", e)

Ad View Event

ad_data = AdData() \
    .set_ad_id("ad_123") \
    .set_name("New Game Ad") \
    .set_source("rewarded_video") \
    .set_media_source("admob") \
    .set_channel("paid") \
    .set_watch_time(4321) \
    .set_reward(True) \
    .set_value(0.00035) \
    .set_currency("usd")
ad_event = AppEvent(client, ad_data, user_data)
try:
    response = ad_event.send()
    print("Ad view event sent")
except Exception as e:
    print("Error sending ad view event:", e)

License

This project is licensed under the terms of the GEEKLAB SDK EULA.