AutoRank MCP

Technical SEO tools for AI agents. Generate and validate structured data, build meta tags and crawl directives, check how a result will actually render in Google, and analyse copy — all from inside Claude, Cursor, or any MCP client.

No API key. No account. No network calls. Every tool is a pure function, so the server does its job offline and installs in one line.

Browser versions of these tools live at autorank.so/free-tools.

Install

Claude Desktop — add to claude_desktop_config.json:

{
  "mcpServers": {
    "autorank": {
      "command": "uvx",
      "args": ["autorank-mcp"]
    }
  }
}

Or with pip:

pip install autorank-mcp

Then point your client at the autorank-mcp command. No environment variables are required.

Tools

Structured data

Meta and crawl directives

SERP and copy

Utilities

Design notes

Title checks measure pixels, not characters. Google truncates on rendered width, and character counts mislead badly — sixty capital Ws and sixty is occupy very different space. Titles are the most common cause of a rewritten snippet, so the check approximates width instead.

The schema tools will not help you lie. validate_json_ld flags aggregateRating whenever it appears, because fabricated ratings are a documented cause of manual actions, and generate_faq_schema states plainly that the answers must already be visible on the page. Structured data that disagrees with rendered content is a spam signal, not a shortcut.

Some tools are deliberately absent. Anything needing live crawling or a keyword corpus — broken-link checking, keyword difficulty, sitemap extraction, duplicate-content detection — is not a pure function, so it stays on the web where it belongs. autorank_free_tools lists those.

robots.txt controls crawling, not indexing. validate_robots_txt says so in its output, because conflating the two is the single most common way sites accidentally leave pages in the index.

Development

git clone https://github.com/RyanKramer/autorank-mcp
cd autorank-mcp
pip install -e .
autorank-mcp

About

Built by AutoRank — AI SEO content automation. The web versions of these tools, plus about thirty more, are free at autorank.so/free-tools.

MIT licensed.