bayesmarketing-mmm 0.0.1

Bayesian Marketing Mix Modeling Library using NumPyro

BayesMarketing - Bayesian Marketing Mix Modeling Library

========================================================



BayesMarketing is an advanced probabilistic Python library for marketing analytics, 

leveraging Bayesian inference with NumPyro.



Features:

- Marketing Mix Modeling (MMM) with Carryover & Saturation Effects

- Bayesian Multi-Armed Bandit for Ad Spend Optimization

- Customer Lifetime Value (CLV) Estimation

- Bayesian Ad Conversion Rate Optimization

- Bayesian Demand Forecasting with Hierarchical & Non-Stationary Models

- Model Validation, Posterior Predictive Checks, and Pareto k Diagnostics



Installation:

```

pip install bayesmarketing

```



Usage Example:

```python

from bayesmarketing.models import advanced_mmm

advanced_mmm.run_advanced_mmm()

```