bluealpha-mmm-builder-mcp 0.1.0

MCP server that guides users through building a Marketing Mix Model with Google Meridian

MMM Builder MCP Server

A Model Context Protocol (MCP) server that guides users through building a Marketing Mix Model with Google Meridian.

Installation

uvx bluealpha-mmm-builder-mcp

Claude Desktop

{
  "mcpServers": {
    "mmm-builder": {
      "command": "uvx",
      "args": ["bluealpha-mmm-builder-mcp"]
    }
  }
}

Tools (19)

Phase 1: Readiness Assessment (3)

• assess_mmm_readiness — Score your data readiness (0-100)
• explain_mmm_requirements — Learn what you need for MMM
• estimate_model_complexity — Check if your model can run locally

Phase 2: Data Preparation (5)

• validate_data_schema — Check your CSV structure
• diagnose_data_quality — Find data quality issues
• suggest_data_transformations — Get transformation recommendations
• preview_mmm_input_data — Dry run before building
• build_input_data — Build the Meridian dataset

Phase 3: Channel Beliefs → Priors (7)

• set_channel_roi_belief — "I think search returns $3 per dollar"
• set_channel_cpa_belief — "Search costs $25 per conversion"
• rank_channels_by_effectiveness — "Search > Social > Display"
• set_adstock_belief — "TV effects last for weeks"
• set_saturation_belief — "We're oversaturated on display"
• get_prior_summary — See all configured beliefs
• reset_channel_priors — Reset to defaults

Phase 4: Model Building (4)

• configure_model — Set model parameters
• fit_mmm_model — Run the model locally
• export_for_cloud — Export for BlueAlpha cloud execution
• get_model_diagnostics — Check model convergence