facebook-ad-library-scraper 0.1.0

Scrape and parse Facebook Ad Library result pages.

Facebook Ad Library Scraper

A Python scraper for Facebook Ad Library search results. It builds Ad Library URLs, opens them with Selenium/undetected-chromedriver, scrolls through results, saves optional HTML snapshots, parses ad cards, removes duplicates, and exports ads to JSON and CSV.

This project depends on Facebook's public page markup, so parser behavior may need updates if Facebook changes its HTML.

Table of Contents

• Features
• Installation
• Quick Start
• CLI Usage
• Python API
• Parameters
• Output

Features

• Build Facebook Ad Library URLs from simple filters
• Scrape with Chrome using undetected-chromedriver
• Save HTML snapshots while scrolling
• Parse ad metadata, body text, page info, images, CTAs, and destination URLs
• Export results as ads.json and/or ads.csv
• Re-parse saved HTML snapshots without opening a browser

Installation

pip install facebook-ad-library-scraper

For local development:

git clone https://github.com/samfastone/facebook-ad-library-scraper.git
cd facebook-ad-library-scraper
pip install -e .

You also need Google Chrome installed.

Quick Start

CLI

facebook-ad-library-scraper --query "mpesa" --country KE --output-dir output --headless

This writes:

• output/ads.json
• output/ads.csv
• output/html_snapshots/*.html

Python

from pathlib import Path

from facebook_ad_library_scraper.core import ScraperConfig, build_url, scrape

url = build_url("mpesa", country="KE")

config = ScraperConfig(
    url=url,
    output_dir=Path("output"),
    max_scrolls=10,
    headless=True,
    save_json=True,
    save_csv=True,
)

ads = scrape(config)
print(f"{len(ads)} ads found")

CLI Usage

Use either a full Facebook Ad Library URL:

facebook-ad-library-scraper --url "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=KE&q=mpesa"

Or build the URL from filters:

facebook-ad-library-scraper \
  --query "loan" \
  --country KE \
  --active-status active \
  --media-type image \
  --languages en sw \
  --start-date-min 2026-05-01 \
  --output-dir output

Parse existing snapshots only:

facebook-ad-library-scraper --output-dir output --parse-only

CLI Options

Option	Description
--url	Full Facebook Ad Library URL. When provided, filter flags are ignored.
--query, -q	Search keyword or phrase.
--country	Two-letter country code. Default: CD.
--active-status	active, inactive, or all. Default: active.
--ad-type	Ad type filter. Default: all.
--media-type	all, image, meme, image_and_meme, video, or none.
--search-type	keyword_unordered or keyword_exact_phrase.
--is-targeted-country	Sets is_targeted_country=true in the URL.
--sort-mode	total_impressions or relevancy_monthly_grouped.
--sort-direction	desc or asc.
--languages	One or more language codes, e.g. --languages en fr.
--page-ids	One or more Facebook page IDs.
--start-date-min	Earliest ad start date, YYYY-MM-DD.
--start-date-max	Latest ad start date, YYYY-MM-DD.
--output-dir	Directory for exports and snapshots. Default: ad_library_output.
--max-scrolls	Maximum scroll attempts. Default: 50.
--scroll-pause	Seconds to wait between scrolls. Default: 3.0.
--snapshot-every	Save HTML every N scrolls. Default: 5.
--headless	Run Chrome without a visible browser window.
--chrome-version	Chrome major version to pass to the driver.
--parse-only	Parse saved snapshots without scraping again.

Python API

build_url(...)

Builds a Facebook Ad Library search URL.

from facebook_ad_library_scraper.core import build_url

url = build_url(
    query="mpesa",
    country="KE",
    active_status="active",
    media_type="all",
)

ScraperConfig

Runtime settings for a scrape.

from pathlib import Path
from facebook_ad_library_scraper.core import ScraperConfig

config = ScraperConfig(
    url="https://www.facebook.com/ads/library/?...",
    output_dir=Path("output"),
    max_scrolls=50,
    headless=False,
)

scrape(config)

Runs a full browser scrape, parses ads, removes duplicates, saves configured outputs, and returns a list of ad dictionaries.

from facebook_ad_library_scraper.core import scrape

ads = scrape(config)

parse_ads(html)

Parses one HTML string and returns ads found in it.

from facebook_ad_library_scraper.core import parse_ads

ads = parse_ads(html)

parse_from_dir(html_dir)

Parses all .html files in a snapshot directory.

from pathlib import Path
from facebook_ad_library_scraper.core import parse_from_dir

ads = parse_from_dir(Path("output/html_snapshots"))

save_json(ads, path) and save_csv(ads, path)

Save parsed ads to disk.

Parameters

build_url

Parameter	Default	Description
query	Required	Search keyword or phrase.
country	CD	Two-letter country code.
active_status	active	Ad status: active, inactive, or all.
ad_type	all	Facebook ad type filter.
media_type	all	Media filter such as image, video, or all.
search_type	keyword_unordered	Keyword matching mode.
is_targeted_country	False	Whether to target ads aimed at the selected country.
sort_mode	total_impressions	Sort field used by Facebook.
sort_direction	desc	Sort order: desc or asc.
languages	None	List of content language codes.
page_ids	None	List of Facebook page IDs.
start_date_min	None	Earliest start date, YYYY-MM-DD.
start_date_max	None	Latest start date, YYYY-MM-DD.

ScraperConfig

Parameter	Default	Description
url	Built-in sample URL	Facebook Ad Library URL to scrape.
output_dir	ad_library_output	Directory for exports and snapshots.
max_scrolls	50	Maximum number of scroll attempts.
scroll_pause	3.0	Base pause between scrolls, in seconds.
snapshot_every	5	Save one HTML snapshot every N scrolls.
headless	False	Run Chrome in headless mode.
chrome_version	None	Chrome major version for undetected-chromedriver.
store_html	True	Save HTML snapshots to disk.
save_json	True	Write ads.json.
save_csv	False	Write ads.csv.
wait_timeout	20	Seconds to wait for ad cards on initial load.

Output

Each parsed ad may include:

Field	Description
library_id	Facebook Ad Library ID.
status	Current ad status text.
start_date	Start date shown by Facebook.
page_name	Advertiser page name.
page_url	Advertiser page URL.
body	Main ad text.
destination_url	Decoded outbound URL when available.
image_url	First image URL.
images	All image URLs found for the ad.
cta_domain	CTA domain text.
cta_headline	CTA headline text.
cta_button	CTA button text.
cta_texts	Raw CTA text blocks.
has_multiple_versions	Whether Facebook shows multiple versions.
has_whatsapp_cta	Whether WhatsApp appears in the CTA or body.