filonov 0.11.2

AI Creative Concept Analysis library

Filonov library & CLI tool

Prerequisites

• Python 3.10+
• Prerequisites for media-tagging library satisfied

Installation

pip install filonov

Install filonov with UI support to have a visual way of file generation pip install filonov[ui]

Usage

Run filonov based on one of the following sources:

Alternatively run filonov-ui to generate files in an interactive UI.

filonov supports three main modes determined by the --source argument:

• googleads - fetch all assets from a Google Ads account / MCC.
• file - fetch all assets with their tags and metrics from CSV files
• youtube - fetch public videos from a YouTube channel.

Google Ads API

filonov --source googleads --media-type <MEDIA_TYPE> \
  --db-uri=<CONNECTION_STRING> \
  --tagger=<TAGGER_TYPE> \
  --googleads.ads_config_path=<PATH-TO-GOOGLE-ADS-YAML> \
  --googleads.campaign-types=<CAMPAIGN_TYPE> \
  --googleads.account=<ACCOUNT_ID> \
  --googleads.start-date=YYYY-MM-DD \
  --googleads.end-date=YYYY-MM-DD  \
  --size-base=cost \
  --trim-tags-threshold <TAG_TRIM_THRESHOLD> \
  --parallel-threshold <N_THREADS> \
  --output-name <FILE_NAME>

where:

• <MEDIA_TYPE> - one of IMAGE or YOUTUBE_VIDEO
• <CAMPAIGN_TYPE> - all possible combinations app, pmax, demandgen, display, video separated by commas.
• <TAGGER_TYPE> - one of possible media taggers listed here
• <ACCOUNT_ID> - Google Ads Account Id in 1234567890 format. Can be MCC.
• <CONNECTION_STRING> - Connection string to the database with tagging results (i.e. sqlite:///tagging.db). Make sure that DB exists.

  To create an empty Sqlite DB call touch database.db.

• <PATH-TO-GOOGLE-ADS-YAML> - path to google-ads.yaml.
• <TAG_TRIM_THRESHOLD> - Remove all tags with score lower than provided threshold.
• <FILE_NAME> - Path to store results of running filonov. By default results are stored in the same folder where filonov is run, but you can provide any custom path (including remote one).

Examples

1. Analyze all images in App campaigns for the last 30 days

filonov --source googleads --media-type IMAGE \
  --googleads.campaign-types=app \
  --googleads.account=<ACCOUNT_ID>

2. Analyze all images in DemandGen campaigns for the January 2025

filonov --source googleads --media-type IMAGE \
  --googleads.campaign-types=demandgen \
  --googleads.start_date=2025-01-01 \
  --googleads.end_date=2025-01-31 \
  --googleads.account=<ACCOUNT_ID>

3. Save results to Google Cloud Storage

filonov --source googleads --media-type IMAGE \
  --googleads.campaign-types=app \
  --googleads.account=<ACCOUNT_ID> \
  --output-name gs://<YOUR_BUCKET>/filonov

In order to use filonov for tagging YOUTUBE_VIDEO in Google Ads account (with parameters --source googleads --media-type YOUTUBE_VIDEO) you need to be a content owner or request data only for publicly available videos. Alternatively if you have access to video files you can perform media tagging before running filonov. Check media-tagging README for more details.

Local files

filonov --source file --media-type <MEDIA_TYPE> \
  --db-uri=<CONNECTION_STRING> \
  --tagger=<TAGGER_TYPE> \
  --file.path=<PATH_TO_CSV_WITH_PERFORMANCE_RESULTS> \
  --file.media_identifier=<COLUMN_WITH_MEDIA_URL> \
  --file.media_name=<COLUMN_WITH_MEDIA_NAME> \
  --file.metric_names=<COMMA_SEPARATED_METRICS_IN_FILE> \
  --size-base=cost \
  --parallel-threshold <N_THREADS> \
  --output-name <FILE_NAME>

where:

• <MEDIA_TYPE> - one of IMAGE, VIDEO or YOUTUBE_VIDEO
• <TAGGER_TYPE> - one of possible media taggers listed here

tagger can be omitted - in that case filonov will search any loaded tagging data in provided database.

• <CONNECTION_STRING> - Connection string to the database with tagging results (i.e. sqlite:///tagging.db). Make sure that DB exists.

  To create an empty Sqlite DB call touch database.db.

• <PATH_TO_CSV_WITH_PERFORMANCE_RESULTS> - path to csv file containing performance results.
• <COLUMN_WITH_MEDIA_URL> - column name in the file where media urls are found (defaults to media_url).
• <COLUMN_WITH_MEDIA_NAME> - column name in the file where name of media is found (defaults to media_name).
• <COMMA_SEPARATED_METRICS_IN_FILE> - comma separated names of metrics to be injected into the output.
• <FILE_NAME> - Path to store results of running filonov. By default results are stored in the same folder where filonov is run, but you can provide any custom path (including remote one).

Examples

1. Get performance data from performance.csv file and search for tags in provided DB.

filonov --source file --media-type IMAGE \
  --file.path=performance.csv \
  --db-uri sqlite:///tagging.db

2. Get performance data from performance.csv file and perform tagging with gemini tagger.

filonov --source file --media-type IMAGE \
  --file.path=performance.csv \
  --tagger gemini

YouTube Channel

filonov --source youtube \
  --db-uri=<CONNECTION_STRING> \
  --youtube.channel=YOUR_CHANNEL_ID \
  --parallel-threshold 10 \
  --output-name <FILE_NAME>