Google Ads Keyword Planner MCP server with a single keyword research tool.
Project description
flin-google-keyword-planner-mcp
MCP server for Google Ads Keyword Planner ideas.
This server exposes focused read-only tools so an LLM can clearly choose the right seed strategy.
Exposed MCP tools
keyword_ideas_from_keywordskeyword_ideas_from_urlkeyword_ideas_from_keyword_and_urlkeyword_ideas_from_sitekeyword_ideas_historical
Tool overview
1) keyword_ideas_from_keywords
Generate ideas from a keyword list (KeywordSeed).
Required:
keywords
2) keyword_ideas_from_url
Generate ideas from a page URL (UrlSeed).
Required:
url
3) keyword_ideas_from_keyword_and_url
Generate ideas from keyword list + URL (KeywordAndUrlSeed).
Required:
keywordsurl
4) keyword_ideas_from_site
Generate ideas from a full site/domain (SiteSeed).
Required:
site_url
5) keyword_ideas_historical
Generate ideas from keywords and constrain historical metrics to a year-month range.
Required:
keywordsstart_yearstart_monthend_yearend_month
Historical option:
include_average_cpc(defaultfalse)
Common optional parameters (all tools)
customer_idlanguage_id(default1000)location_ids(default2840= US)network(GOOGLE_SEARCHorGOOGLE_SEARCH_AND_PARTNERS)include_adult_keywords(defaultfalse)limit(default50, max1000)page_tokenkeyword_annotation(currently:KEYWORD_CONCEPT)aggregate_metric_types(currently:DEVICE)login_customer_id
Requirements
- Python 3.10+
- Google Ads API credentials:
GOOGLE_ADS_DEVELOPER_TOKENGOOGLE_ADS_CLIENT_IDGOOGLE_ADS_CLIENT_SECRET
Optional:
GOOGLE_ADS_REFRESH_TOKEN(only needed if you want a persistent token instead of generating one in Claude)GOOGLE_ADS_LOGIN_CUSTOMER_IDGOOGLE_ADS_CUSTOMER_ID(default customer if nocustomer_idargument is passed)GOOGLE_ADS_USE_PROTO_PLUS(trueby default)
Quickstart (local)
uv sync --extra dev
cp .env.example .env
# Fill .env with real credentials
uv run flin-google-keyword-planner-mcp
Claude integration
Option A: Published package (uvx)
{
"mcpServers": {
"flin-google-keyword-planner-mcp": {
"command": "uvx",
"args": ["flin-google-keyword-planner-mcp@latest"],
"env": {
"GOOGLE_ADS_DEVELOPER_TOKEN": "REPLACE_ME",
"GOOGLE_ADS_CLIENT_ID": "REPLACE_ME",
"GOOGLE_ADS_CLIENT_SECRET": "REPLACE_ME",
"GOOGLE_ADS_CUSTOMER_ID": "1234567890",
"GOOGLE_ADS_LOGIN_CUSTOMER_ID": "1234567890",
"GOOGLE_ADS_USE_PROTO_PLUS": "true"
}
}
}
}
Option B: Local development checkout
{
"mcpServers": {
"flin-google-keyword-planner-mcp-local": {
"command": "uv",
"args": [
"run",
"--directory",
"/ABSOLUTE/PATH/TO/flin-google-keyword-planner-mcp",
"flin-google-keyword-planner-mcp"
],
"env": {
"GOOGLE_ADS_DEVELOPER_TOKEN": "REPLACE_ME",
"GOOGLE_ADS_CLIENT_ID": "REPLACE_ME",
"GOOGLE_ADS_CLIENT_SECRET": "REPLACE_ME",
"GOOGLE_ADS_CUSTOMER_ID": "1234567890",
"GOOGLE_ADS_LOGIN_CUSTOMER_ID": "1234567890",
"GOOGLE_ADS_USE_PROTO_PLUS": "true"
}
}
}
}
Restart Claude Desktop after config changes.
Generate the refresh token in Claude
After Claude has loaded the MCP, ask it to run:
google_ads_start_local_oauth_flow- Open the returned
authorization_urlin your browser and approve Google Ads access. - After the browser shows the local completion page, run
google_ads_oauth_status. - Run the keyword tools once
token_availableistrue.
The default redirect URI is http://localhost:8080/. If your Google OAuth client uses a different loopback redirect URI, pass it to google_ads_start_local_oauth_flow.
If you cannot use the local callback flow, use the manual fallback:
- Run
google_ads_authorization_url. - Open the returned URL and approve access.
- Copy either the full redirected URL or the
codequery parameter. - Run
google_ads_exchange_authorization_codewith that value.
The exchanged refresh token is stored outside Claude config in ~/.config/flin-google-keyword-planner-mcp/oauth-token.json and reused after MCP restarts. Override the storage path with FLIN_GOOGLE_ADS_TOKEN_FILE if needed.
Security
- Never commit real credentials to git.
.envand.env.*are gitignored; only.env.exampleis tracked.- Keep secrets in environment variables or secret managers.
- Rotate credentials immediately if accidentally exposed.
- CI and release workflows run secret scanning with OSS
gitleaks(noGITLEAKS_LICENSEsecret required).
Testing
uv sync --extra dev
python3 -m pytest
python3 -m compileall src
uv build
Release automation (GitHub + PyPI)
- CI workflow:
.github/workflows/ci.yml - Release workflow:
.github/workflows/release.yml - Tag push (
v*) triggers:
- tests + compile + build +
twine check - publish to PyPI via Trusted Publishing (OIDC)
- GitHub Release creation with built artifacts
PyPI Trusted Publishing (one-time)
In the PyPI project flin-google-keyword-planner-mcp, add a Trusted Publisher:
- Owner:
flin-agency - Repository:
flin-google-keyword-planner-mcp - Workflow:
release.yml - Environment:
pypi
Release steps
# 1) bump version in pyproject.toml + src/flin_google_ads_mcp/__init__.py
# 2) run checks
python3 -m pytest
python3 -m compileall src
uv build
# 3) release
git add -A
git commit -m "release: vX.Y.Z"
git tag vX.Y.Z
git push origin main --tags
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