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Generative Engine Optimization toolkit — make websites visible to AI search engines

Project description

GEO Optimizer

Open-source GEO audit engine for AI search visibility and citability.

PyPI Python 3.9+ CI codecov Tests License: MIT MCP Compatible Buy Me a Coffee

GEO Optimizer helps you audit whether a website can be crawled, understood, cited, and monitored by AI answer engines.

Quick Start · Live Demo · Pricing · Sign Up · Documentation · Changelog

geo audit demo — score 0-100 with prioritized fixes in one command

Why this exists

AI search engines give direct answers and cite their sources. If your site isn't optimized, you're invisible — even if you rank #1 on Google.

User: "What's the best mortgage calculator?"

Perplexity: "According to [Competitor.com], the formula is..."
             ↑ They appear. You don't.

GEO Optimizer audits your site against 47 research-backed methods (Princeton KDD 2024, AutoGEO ICLR 2026) and generates the fixes.

Why this matters in 2026


GEO is not traditional SEO

SEO and GEO answer different questions:

  • SEO optimizes for ranking and visibility in traditional search result pages — crawlability, backlinks, keyword signals.
  • GEO measures whether an AI answer engine can read, parse, understand, and cite your content when generating a response.
  • A site can rank well on Google and still be largely opaque to AI systems — missing structured data, no llms.txt, bot access blocked, thin factual density.

GEO Optimizer focuses on the technical and structural signals that AI answer engines use: robots.txt bot permissions, llms.txt presence and depth, JSON-LD schema richness, brand entity coherence, and content citability across 47 methods. These complement traditional SEO work rather than replacing it.


Try it online

Free audit geoready.dev — single-URL GEO score, no account required
Free tools llms.txt generator — build a starter llms.txt from your sitemap
Pricing geoready.dev/pricing — plans and feature comparison
Sign up app.geoready.dev/signup — Pro/Studio/Agency available now

Open-source vs GeoReady Platform

GEO Optimizer CLI GeoReady.dev Free GeoReady Pro / Studio / Agency
License / access MIT, open-source Free, no account Self-serve — sign up
Core use Local audit engine, CI/CD integration, JSON output Web audit, score preview, educational pages Monitoring, score history, regression alerts, agency reporting
Target Developers, automation Developers, SEO specialists Ongoing clients, multi-site portfolios
Pricing Free forever Free forever From $19/month — see geoready.dev/pricing

The CLI and web audit remain MIT-licensed and free. The GeoReady platform adds server-side continuity — monitoring, history, and team features — that a local CLI cannot provide on its own.


Quick Start

pip install geo-optimizer-skill

No install? One-shot audit with uv:

uvx --from geo-optimizer-skill geo audit --url https://yoursite.com
# Audit any site — get a score 0-100 with actionable recommendations
geo audit --url https://yoursite.com

# Audit a full sitemap and surface weakest pages first
geo audit --sitemap https://yoursite.com/sitemap.xml --max-urls 25

# Compare before/after versions of a page
geo diff --before https://yoursite.com/page-old --after https://yoursite.com/page-new

# Save history and detect regressions over time
geo audit --url https://yoursite.com --save-history --regression

# Show the saved trend for a site
geo history --url https://yoursite.com

# What changed since the last snapshot? (severity + category deltas; CI: --fail-on warning)
geo drift --url https://yoursite.com

# Passive AI visibility snapshot for a domain
geo monitor --domain yoursite.com

# Ask real AI engines: is my brand mentioned? Is my domain cited as a source?
# BYO API key — PERPLEXITY_API_KEY recommended (real web citations)
geo citations --brand "YourBrand" --domain yoursite.com --topic "your product category"

# Save or query archived AI answer snapshots
geo snapshots --query "best GEO tool" --from 2026-03-01 --to 2026-03-30

# Score citation quality inside an archived answer snapshot
geo snapshots --quality --snapshot-id 12 --target-domain yoursite.com

# Run recurring monitoring and generate an HTML trend report
geo track --url https://yoursite.com --report --output ./geo-track-report.html

# Auto-generate all missing files (robots.txt, llms.txt, schema, meta)
geo fix --url https://yoursite.com --apply

# Generate llms.txt from sitemap
geo llms --base-url https://yoursite.com --output ./public/llms.txt

# Generate JSON-LD schema
geo schema --type faq --url https://yoursite.com

What it checks

Area Points What GEO Optimizer looks for
Robots.txt /18 27 AI bots across 3 tiers (training, search, user). Citation bots explicitly allowed?
llms.txt /18 Present, has H1 + blockquote, sections, links, depth. Companion llms-full.txt?
Schema JSON-LD /16 WebSite, Organization, FAQPage, Article. Schema richness (5+ attributes)?
Meta Tags /14 Title, description, canonical, Open Graph complete?
Content /12 H1, statistics, external citations, heading hierarchy, lists/tables, front-loading?
Brand & Entity /10 Brand name coherence, Knowledge Graph links (Wikipedia/Wikidata/LinkedIn/Crunchbase), about page, geo signals, topic authority
Signals /6 <html lang>, RSS/Atom feed, dateModified freshness?
AI Discovery /6 .well-known/ai.txt, /ai/summary.json, /ai/faq.json, /ai/service.json?

Score bands: 86-100 Excellent · 68-85 Good · 36-67 Foundation · 0-35 Critical

Bonus checks (informational, do not affect score):

Check What it detects
CDN Crawler Access Does Cloudflare/Akamai/Vercel block GPTBot, ClaudeBot, PerplexityBot?
JS Rendering Is content accessible without JavaScript? SPA framework detection
WebMCP Readiness Chrome WebMCP support: registerTool(), toolname attributes, potentialAction schema
Negative Signals 8 anti-citation signals: CTA overload, popups, thin content, keyword stuffing, missing author, boilerplate ratio
Prompt Injection Detection 8 manipulation patterns: hidden text, invisible Unicode, LLM instructions, HTML comment injection, monochrome text, micro-font, data-attr injection, aria-hidden abuse
Trust Stack Score 5-layer trust aggregation (Technical, Identity, Social, Academic, Consistency) — composite grade A-F
RAG Chunk Readiness Content segmentation for RAG retrieval: section word counts, definition openings, heading boundaries, anchor sentences 🆕 v4.7
Content Decay Prediction Detects temporal, statistical, version, event, and price decay patterns — evergreen score 0-100 🆕 v4.7
Platform Citation Profile Per-platform readiness scores for ChatGPT, Perplexity, Google AI 🆕 v4.7
Multimodal Readiness Image alt coverage, captions, VideoObject/AudioObject schema, subtitle tracks, transcripts — the text scaffolding multimodal engines (Gemini, GPT-4o) need 🆕

Plus a separate Citability Score (0-100) measuring content quality across 47 methods: Quotation +41% · Statistics +33% · Fluency +29% · Cite Sources +27% · and 43 more.

Additional tools

geo coherence --sitemap https://example.com/sitemap.xml  # Cross-page terminology consistency
geo logs --file access.log                                # AI Crawler Activity — crawler evidence from user-agent logs
geo access --url https://example.com                      # Agent Access Audit — browser vs AI bot access simulation
geo citations --brand "Acme" --domain acme.com            # AI Citation Check — are you cited by answer engines? (BYO key)
geo authority --sitemap https://example.com/sitemap.xml   # Topic Authority — multi-page entity coverage, clusters, pillars

GEO Optimizer checks whether websites can be crawled, understood, cited, and monitored by AI answer engines:

  • Crawled — robots.txt, CDN access, AI-bot reachability
  • Understood — schema, llms.txt, content structure
  • Cited — citability signals across 47 research-backed methods
  • Monitoredgeo logs (crawler evidence) and geo access (access simulation)

Note on wording: AI Crawler Activity reports crawler evidence from server-log user-agents. Agent Access Audit reports citation readiness (whether bots can reach and parse the page). For actual answer-engine checking — "does the AI mention my brand and cite my domain?" — use geo citations with your own API key (Perplexity Sonar returns the real source URLs; OpenAI/Anthropic/Groq reveal parametric brand knowledge).

Optional LLM-powered analysis (pip install geo-optimizer-skill[llm]): brand sentiment, citation attribution, multi-turn persistence, cross-platform citation map, prompt library.


Output formats

geo audit --url https://example.com --format text     # Human-readable (default)
geo audit --url https://example.com --format json      # Machine-readable
geo audit --sitemap https://example.com/sitemap.xml    # Batch sitemap audit (text)
geo audit --sitemap https://example.com/sitemap.xml --format json  # Batch sitemap audit (JSON)
geo audit --url https://example.com --format rich      # Colored terminal
geo audit --url https://example.com --format html      # Self-contained report
geo audit --url https://example.com --format sarif     # GitHub Code Scanning
geo audit --url https://example.com --format junit     # Jenkins, GitLab CI
geo audit --url https://example.com --format github    # GitHub Actions annotations
geo monitor --domain example.com                       # Passive AI visibility readiness
geo snapshots --query "best GEO tool"                 # Saved AI answer archive
geo snapshots --quality --snapshot-id 12              # Citation quality tiers for a saved answer
geo history --url https://example.com                  # Saved score trend
geo track --url https://example.com --report           # Monitoring HTML report

The JSON output format is intended to remain stable across minor versions and acts as the machine-readable integration contract for the GeoReady platform.


CI/CD Integration

# .github/workflows/geo.yml
- uses: Auriti-Labs/geo-optimizer-skill@v4.14.0
  with:
    url: https://yoursite.com
    min-score: 70        # Fail if score drops below 70
    format: sarif        # Upload to GitHub Security tab

Works with GitHub Actions, GitLab CI, Jenkins, CircleCI, and any CI that runs Python.

For longitudinal checks, persist snapshots and fail on regressions:

geo audit --url https://yoursite.com --save-history --regression

MCP Server

Use GEO Optimizer from Claude, Cursor, Windsurf, or any MCP client:

pip install geo-optimizer-skill[mcp]
claude mcp add geo-optimizer -- geo-mcp

Then ask: "audit my site and fix what's missing"

Tool Purpose
geo_audit Full audit with score + recommendations
geo_fix Generate fix files
geo_llms_generate Generate llms.txt
geo_citability Content citability analysis (47 methods)
geo_schema_validate Validate JSON-LD
geo_compare Compare multiple sites
geo_gap_analysis Explain the gap between two sites and prioritize fixes
geo_ai_discovery Check AI discovery endpoints
geo_check_bots Check bot access via robots.txt
geo_trust_score 5-layer trust signal aggregation
geo_negative_signals 8 anti-citation signal detection
geo_factual_accuracy Audit unsourced claims, contradictions, and broken citations

Use as AI Context

Load the right file into your AI assistant for GEO expertise:

Platform File
Claude Projects ai-context/claude-project.md
ChatGPT Custom GPT ai-context/chatgpt-custom-gpt.md
Cursor ai-context/cursor.mdc
Windsurf ai-context/windsurf.md
Kiro ai-context/kiro-steering.md

Internal Skill System

The repository now includes a structured internal skill catalog for maintainers at src/geo_optimizer/skills/catalog/ plus validation rules and examples. See docs/skill-system.md for the v1 architecture.


Python API

from geo_optimizer import audit

result = audit("https://example.com")
print(result.score)                      # 85
print(result.band)                       # "good"
print(result.citability.total_score)     # 72
print(result.score_breakdown)            # {"robots": 18, "llms": 14, ...}
print(result.recommendations)            # ["Add FAQPage schema..."]

Async variant:

from geo_optimizer import audit_async
result = await audit_async("https://example.com")

Show your GEO score

Add a live GEO score badge to your README — like a coverage badge, but for AI visibility:

GEO Score

[![GEO Score](https://geoready.dev/badge?url=https://yoursite.com)](https://geoready.dev?utm_source=badge)

HTML variant for docs sites:

<a href="https://geoready.dev?utm_source=badge"><img src="https://geoready.dev/badge?url=https://yoursite.com" alt="GEO Score"></a>

Colors: 86-100 green · 68-85 cyan · 36-67 yellow · 0-35 red. Re-audited and cached hourly — improve your site, watch the badge change. No account needed.


Astro Integration

Make an Astro site GEO-ready at build time — generates llms.txt, /.well-known/ai.txt, and /ai/summary.json from your built routes (never overwrites hand-curated files):

// astro.config.mjs
import geoReady from 'astro-geoready';
export default defineConfig({
  site: 'https://yoursite.com',
  integrations: [geoReady({ siteName: 'Your Site' })],
});

See integrations/astro-geoready/ — geoready.dev itself builds with it.


Plugin System

Extend the audit with custom checks via entry points:

[project.entry-points."geo_optimizer.checks"]
my_check = "mypackage:MyCheck"

See examples/example_plugin.py for a working example.


Research Foundation

Paper Venue Key Finding
GEO: Generative Engine Optimization KDD 2024 9 methods tested on 10k queries. Cite Sources: +115%, Statistics: +40%
AutoGEO ICLR 2026 Automatic rule extraction. +50.99% over Princeton baseline
C-SEO Bench 2025 Most content manipulation is ineffective. Infrastructure matters most

We focus on technical infrastructure (robots.txt, llms.txt, schema, meta) over content rewriting. The research confirms: if crawlers can't find and parse your content, prose optimization doesn't matter.

GEO Optimizer translates these findings into technical and content-level signals that can be operationally audited and tracked over time.


Roadmap

This project follows a deliberate release cadence — focused waves, not noisy patches.

Version Window Codename Status
v4.10.0 Apr 2026 Veil Shipped
v4.11.0 May 2026 Static Shipped
v4.12.0 May 2026 Ledger Shipped
v4.13.0 Jun 2026 Echo Shipped
v4.14.0 Jun 2026 Quiet Glass Shipped
v4.15.0-rc1 Jan 2027 Threshold Planned
v4.15.0-rc2 / v4.16.0 Mar 2027 Pale Signal Planned
v5.0.0 May 2027 Black Archive Exploring

Next focus areas: signal architecture, retrieval surface analysis, scoring recalibration, and structural pattern recognition. The v5.0 cycle represents a broader architectural evolution.

Full release calendar, philosophy, and direction → docs/ROADMAP.md


Security

All URL inputs are validated against private IP ranges (RFC 1918, loopback, link-local, cloud metadata) with DNS pinning before any request. See SECURITY.md for reporting vulnerabilities.


Contributing

git clone https://github.com/YOUR_USERNAME/geo-optimizer-skill.git
cd geo-optimizer-skill && pip install -e ".[dev]"
pytest tests/ -v   # 1682 tests, all mocked

Bug reports · Feature requests · CONTRIBUTING.md


Run the CLI locally, try the free audit online, see pricing, or sign up for Pro monitoring.


MIT License · Built by Auriti Labs

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