Google Ads MCP Server

A Model Context Protocol (MCP) server for Google Ads with read AND write capabilities. Unlike Google's official read-only MCP server, this one lets you actually manage your campaigns.

Features

Read operations

• list_accounts - List all accessible Google Ads accounts
• execute_query - Run GAQL queries for campaigns, ad groups, keywords, metrics, etc.

Write operations

• create_campaign - Create new campaigns (paused by default for safety)
• create_ad_group - Create ad groups in a campaign
• add_keywords - Add keywords to an ad group
• add_negative_keywords - Add negative keywords (campaign or ad group level)
• create_responsive_search_ad - Create RSAs with headlines/descriptions
• pause_campaign / enable_campaign - Toggle campaign status
• pause_ad_group / enable_ad_group - Toggle ad group status
• update_ad_group_bid - Update CPC bids

Safety features

• Dry run mode - All write operations support dry_run=True to validate without executing
• Safe defaults - New campaigns are created PAUSED
• Clear feedback - All operations return success status and error messages

Installation

Using uv (recommended)

# Install uv if you haven't already
curl -LsSf https://astral.sh/uv/install.sh | sh

# Install the package
uv pip install google-ads-mcp

# Or install from source
git clone https://github.com/maxghenis/google-ads-mcp-rw
cd google-ads-mcp
uv pip install -e .

Using pip

pip install google-ads-mcp

Configuration

1. Create Google Ads API credentials

1. Go to the Google Ads API Center
2. Create a developer token (or use an existing one)
3. Set up OAuth2 credentials in Google Cloud Console
4. Generate a refresh token

2. Create google-ads.yaml

Create a google-ads.yaml file with your credentials:

developer_token: YOUR_DEVELOPER_TOKEN
client_id: YOUR_CLIENT_ID.apps.googleusercontent.com
client_secret: YOUR_CLIENT_SECRET
refresh_token: YOUR_REFRESH_TOKEN
# MCC account ID if using multiple accounts (digits only, no dashes)
login_customer_id: "1234567890"
use_proto_plus: true

See google-ads.yaml.example for a template.

3. Set the config path (optional)

By default, the server looks for google-ads.yaml in the current directory. You can specify a custom location:

export GOOGLE_ADS_CONFIG_PATH=/path/to/your/google-ads.yaml

Usage with Claude Desktop

Add to your Claude Desktop config (~/Library/Application Support/Claude/claude_desktop_config.json on macOS):

{
  "mcpServers": {
    "google-ads": {
      "command": "uv",
      "args": ["run", "--with", "google-ads-mcp", "google-ads-mcp"],
      "env": {
        "GOOGLE_ADS_CONFIG_PATH": "/path/to/your/google-ads.yaml"
      }
    }
  }
}

Or if installed globally:

{
  "mcpServers": {
    "google-ads": {
      "command": "google-ads-mcp",
      "env": {
        "GOOGLE_ADS_CONFIG_PATH": "/path/to/your/google-ads.yaml"
      }
    }
  }
}

Example workflows

List your accounts

Use list_accounts to show me all my Google Ads accounts

Query campaign performance

Run this GAQL query for customer ID 1234567890:
SELECT campaign.name, metrics.clicks, metrics.impressions, metrics.cost_micros
FROM campaign
WHERE segments.date DURING LAST_7_DAYS
ORDER BY metrics.clicks DESC

Create a new campaign with ad group, keywords, and ad

Create a new search campaign called "Q1 Promo" with a $20/day budget,
then add an ad group "Product Keywords" with keywords like "buy widgets",
"widget sale", "best widgets", and create a responsive search ad with
these headlines: "Buy Widgets Now", "50% Off Widgets", "Free Shipping"
and descriptions: "Shop our huge selection of widgets. Free shipping on orders over $50.",
"Premium quality widgets at the best prices. Order today!"
Final URL: https://example.com/widgets

Add negative keywords

Add these negative keywords to campaign 19638300165:
- "free"
- "cheap"
- "diy"
- "tutorial"

Pause underperforming ad groups

First, show me all ad groups in campaign 19638300165 with their metrics.
Then pause any ad groups with CTR below 1%.

API reference

Budget and bid values

All monetary values use micros (1/1,000,000 of the currency unit):

• 1,000,000 micros = $1.00
• 2,500,000 micros = $2.50
• 10,000,000 micros = $10.00

Match types

Keywords support three match types:

• BROAD - Shows for related searches (default)
• PHRASE - Shows when query contains the phrase
• EXACT - Shows only for exact query match

Customer IDs

Customer IDs should be digits only, no dashes:

• Correct: 1234567890
• Incorrect: 123-456-7890

Development

# Clone the repo
git clone https://github.com/maxghenis/google-ads-mcp-rw
cd google-ads-mcp

# Install dev dependencies
uv pip install -e ".[dev]"

# Run tests
pytest

# Format code
black src tests
ruff check --fix src tests

License

MIT License - see LICENSE for details.

Contributing

Contributions welcome! Please open an issue or PR.

Related projects

• Google's official Google Ads MCP - Read-only
• MCP Protocol - The underlying protocol
• FastMCP - The MCP server framework used