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Search Console MCP

Google Search Console, Bing Webmaster Tools, GA4, CrUX and guarded SEO workflows for AI assistants.

Florian Bruniaux Florian BRUNIAUX · AI Founding Engineer @ Méthode Aristote
13 years from developer to CTO / VP Eng · Blog ↗ · Projects ↗

PyPI Python 3.11+ Tools Providers Tests License: MIT

Start here · How it works · Quick start · Tools · Safety · Documentation

Search Console MCP gives Claude, Codex and other MCP clients access to private search and analytics data plus public-page SEO audits. Version 1.2.0 exposes 81 FastMCP tools for measuring performance, diagnosing pages, comparing Google and Bing, and submitting bounded changes.

Ask questions such as "why did traffic drop?", "which queries are close to page one?" or "compare this site's Google and Bing visibility". The server handles authentication, API calls, validation, retries and structured JSON output.

Search Console MCP workflow: connect Google Search Console, Bing Webmaster Tools and GA4; measure queries, pages and crawls; analyze SEO, content and Core Web Vitals; compare engines; then produce audits, reports and guarded submissions.

Start here

Goal Command or guide Result
Run the published package uvx gsc-mcp-tools Starts all 81 Google, Bing, GA4, CrUX, IndexNow and technical SEO tools over stdio
Develop from the source checkout Install from source Editable install for unreleased changes and local development
Configure Google access Google setup guide Service Account or OAuth access to the selected properties
Configure Bing access Bing API key setup One account-level key for the verified sites visible to that account
Run a first audit Starter prompts Full audit, health check, page inspection or GA4 analysis prompt
Use the shell instead of MCP CLI usage Commands generated from the same 81-tool registry

What it covers

Need Main capabilities
Search performance Queries, pages, dates, search types, anomalies, quick wins and traffic drops
Google and Bing comparison Side-by-side query or page metrics without merging incompatible position semantics
Site health GSC, GA4, CrUX, schema and public-page signals with graceful degradation
Technical and content SEO Metadata, headings, hreflang, internal links, structured data, preload and content quality
Indexing and feeds Google indexing requests, sitemaps, IndexNow and guarded Bing URL or feed submissions
Automation MCP tools, gsc-cli, Claude agents, reusable skills and machine-readable architecture docs

How it works

flowchart TD
    C[Claude, Codex<br/>or another MCP client] --> S[FastMCP server]
    S --> R[Shared registry<br/>81 tools]
    R --> A[Read and analysis tools]
    R --> W[Guarded write tools]
    A --> G[Google APIs<br/>GSC, GA4, CrUX]
    A --> B[Bing Webmaster API]
    A --> P[Public pages<br/>robots, sitemaps, HTML]
    A --> L[(Local drift baselines)]
    W --> V[Validate target, scope<br/>and explicit confirmation]
    V --> M[Google indexing and sitemaps<br/>Bing submissions and IndexNow]
    G --> O[Structured JSON<br/>facts, derived values and _meta]
    B --> O
    P --> O
    L --> O
    M --> O
    O --> C

Google and Bing share clicks, impressions and derived CTR where those fields exist. Provider-specific values remain separate, and cross-engine deltas appear only when both observed windows are exact and equal.

Tools (81)

Show all 81 tools
Category Tool Description
Meta get_capabilities List all available tools
Properties list_properties List all GSC properties
Properties get_site_details Get details for a specific property
Analytics get_search_analytics Query search performance data
Analytics get_performance_overview Aggregate totals + top queries
Analytics compare_search_periods Compare two consecutive periods
Analytics get_search_by_page_query Performance broken down by page and query
Analytics get_advanced_search_analytics Flexible query with custom dimensions and filters
Analytics analytics_anomalies Z-score anomaly detection on daily clicks
Analytics discover_performance Top pages by impressions in Google Discover
Analytics news_performance Top pages by impressions in Google News
Analytics search_type_breakdown Clicks and impressions split across web, Discover, News, image, video
Analytics ai_overviews_impact Queries with searchAppearance data, graceful 400/403 fallback
SEO quick_wins Pages in positions 4-15 with CTR below benchmark
SEO traffic_drops Queries with declining clicks, with diagnosis
SEO check_alerts Traffic concentration risks and ranking opportunities
SEO seo_striking_distance Queries in positions 8-15, one push away from page 1
SEO seo_cannibalization Queries split across multiple pages (HHI conflict score)
SEO seo_lost_queries Queries with a click drop >= 80% vs the previous period
Inspection inspect_url URL indexing status via URL Inspection API
Inspection batch_url_inspection Inspect up to 10 URLs at once
Inspection check_indexing_issues Inspect URLs and categorize by issue type
Indexing submit_url Request indexing for a single URL
Indexing submit_batch Request indexing for multiple URLs (true HTTP batch)
Sitemaps list_sitemaps List submitted sitemaps
Sitemaps submit_sitemap Submit a sitemap URL
Sitemaps sitemaps_get Fetch details for a single sitemap
Sitemaps sitemaps_delete Delete a submitted sitemap (with safety check)
Sitemaps sitemap_audit Fetch a sitemap and compare its URLs with 90 days of Search Analytics page rows; does not measure indexation
GA4 ga4_organic_landing_pages Sessions and engagement for organic landing pages
GA4 ga4_traffic_sources Sessions and conversions by channel, source and medium
GA4 ga4_page_performance 7 metrics per page path, optional CONTAINS filter
GA4 ga4_realtime Active users right now by screen, country and device
GA4 ga4_user_behavior Device, country and user-type breakdowns in one batch call
GA4 ga4_conversion_funnel Converting pages and event counts, optional event filter
GA4 ga4_funnel Multi-step funnel report via GA4 v1alpha RunFunnelReport, conversion rate per step
Cross traffic_health_check GSC clicks vs GA4 organic sessions ratio, flags tracking gaps and filter issues
Cross page_analysis GSC+GA4 join per page with opportunity score, sorted by priority
Cross page_health_score Composite 0-100 score (GSC 30 pts, GA4 25 pts, CrUX 25 pts, schema 20 pts), graceful degradation per component
Cross content_brief Per-page top queries, question queries, and GA4 session data for content planning
CrUX crux_page_vitals Real-user Core Web Vitals (LCP, INP, CLS, FCP, TTFB) for a URL from the Chrome UX Report API
CrUX crux_history Historical Core Web Vitals trend (weekly data points) for a URL
Technical schema_validate Fetch any public URL and validate its JSON-LD schemas; suggests missing schemas by URL pattern
Technical schema_generate Generate a Schema.org JSON-LD block for Reservation, OrderAction, DiscussionForumPosting, or ProfilePage
Drift drift_baseline Capture a baseline snapshot of a page (title, H1-H3, schema, canonical, CWV) stored locally in SQLite
Drift drift_compare Diff a live fetch against the stored baseline and apply 17 rules (8 CRITICAL, 6 WARNING, 3 INFO)
Drift drift_history List previous comparison runs for a URL with triggered findings per run
Content content_quality Fetch a URL and score visible text against E-E-A-T heuristics: filler phrases, information density, repetition, thin content
Content hreflang_audit Fetch a URL and validate its hreflang implementation: x-default, ISO 639-1 codes, region codes, self-ref, protocol consistency
Content page_technical_audit Fetch a URL and audit meta tags (title, description, canonical, robots), viewport, HTML lang, security headers, robots.txt Googlebot access
Content preload_audit Audit Speculation Rules, bfcache eligibility, and LCP preload signals: inline speculationrules blocks, Speculation-Rules header, link preload tags, deprecated prerender, cache-control blockers
CrUX crux_lcp_subparts Decompose LCP into four subparts (TTFB, resource load delay, duration, render delay) with dominant phase identification for targeted CWV remediation
Indexing indexnow_submit Submit URLs to IndexNow (Bing, Yandex, Seznam, Naver) via one POST; SSRF-safe URL validation, skipped-invalid count, ok/partial/error verdict
SEO parasite_risk Scan URL paths for parasite SEO patterns matching Google's 2024-11-19 site-reputation policy: sponsored/affiliate sections, Forbes Advisor, CNN Underscored patterns, affiliate query params
Technical ai_visibility_audit Check robots.txt AI crawler access (GPTBot, Anthropic-ai, PerplexityBot, Google-Extended, CCBot, 9 agents) and llms.txt presence for an origin
Technical gbp_deprecation_lint Scan a page for deprecated Google Business Profile features: .business.site links, Reserve with Google, GBP appointment widgets
Technical pagespeed_audit Run a PageSpeed Insights API v5 audit: Lighthouse performance score, Core Web Vitals, top 3 improvement opportunities (requires GOOGLE_API_KEY)
Content heading_audit Audit heading structure: H1 uniqueness, level jumps (H2 to H4), title vs H1 word-for-word duplication, headings carrying no information, words per H2
Links internal_links_audit Audit a page's internal links weighted by zone (body, nav, footer, header, aside): targets linked only from footer/nav, generic and empty anchors, internal nofollow, self-links
Links link_equity_map Crawl the top pages by impressions, build the internal link graph, cross it with GSC: pages at position 11-20 with no body inbound link, orphan candidates, footer-only targets, hubs
SEO prune_candidates Classify pages by measured traffic (has_traffic, impressions_no_clicks, low_impressions, zero_impressions) before any pruning call; a page with clicks is never a candidate
Bing read bing_sites_list List sites visible to the Bing account and their observed verified state
Bing read bing_query_stats Query performance in Bing's observed rolling window
Bing read bing_page_stats Page performance in Bing's observed rolling window
Bing read bing_page_query_stats Query performance for one page
Bing read bing_rank_traffic_stats Daily clicks and impressions; no rank field is inferred
Bing read bing_crawl_stats Dated crawl counters in the requested local window
Bing read bing_crawl_issues Crawl issue flags; non-empty live item shape remains unverified
Bing read bing_crawl_settings_get Observed crawl-rate setting from the partial contract
Bing read bing_url_info Observed URL fields and last crawl date, without an indexation verdict
Bing read bing_url_traffic URL clicks, impressions and derived CTR
Bing read bing_feeds_list List registered Bing feeds
Bing read bing_feed_details Return every observed feed-detail row
Bing read bing_url_submission_quota Return quota integers with total-versus-remaining semantics marked unknown
Bing read bing_link_counts Backlink count page; nested runtime shape remains unverified
Bing read bing_url_links Backlinks for one URL; nested runtime shape remains unverified
Bing write bing_url_submit Submit one same-origin URL; acceptance does not prove indexation
Bing write bing_urls_submit_batch Validate a batch, then refuse it while quota semantics remain unknown
Bing write bing_feed_submit Submit one same-origin feed without claiming crawl or indexation
Bing write bing_feed_remove Remove a registered same-origin feed after explicit confirm=true; runtime contract unverified
Cross-engine compare_search_engines Compare query or page metrics; deltas require equal exact observed windows and positions stay side by side

Quick start

  • Python 3.11+
  • For Google tools: a Google Cloud project with the Search Console API, Web Search Indexing API and Google Analytics Data API enabled, plus a Service Account JSON key or OAuth Desktop credentials
  • For Bing tools: a Bing Webmaster Tools account, at least one verified site and a Bing Webmaster API key

Published package

Use the published package for the complete 81-tool registry, including Bing:

uvx gsc-mcp-tools

For a persistent MCP client, install the package once and configure the absolute executable path. This avoids keeping an extra uvx launcher process beside every running server:

uv tool install gsc-mcp-tools==1.2.0
command -v gsc-mcp-tools
Install with pip instead of uvx
pip install gsc-mcp-tools

Source checkout for development

git clone https://github.com/FlorianBruniaux/google-search-console-mcp
cd google-search-console-mcp
python3 -m venv .venv && source .venv/bin/activate
pip install -e .
gsc-cli list

The final command reads the shared registry and lists the 81 commands available in this checkout. Use this installation when developing or testing unreleased changes.

Configure the providers you use

Full setup guide: docs/google-setup.md covers creating a Google Cloud project, enabling APIs, creating a service account, adding it to GSC with the right permission level, and configuring GA4.

First audit prompts: docs/starter-prompt.md contains ready-to-use prompts for a full site audit, a 5-minute health check, single-page inspection, reindexing workflow, and GA4-only analysis.

Use only the variables required by the provider families you enable:

export GSC_SERVICE_ACCOUNT_PATH=/absolute/path/to/service-account.json
export GSC_SKIP_OAUTH=true
export GA4_PROPERTY_ID=123456789   # only needed for GA4 tools
export CRUX_API_KEY=AIza...        # only needed for crux_page_vitals, crux_history
export BING_WEBMASTER_API_KEY='<from-your-secret-store>'  # only needed for bing_* tools
gsc-mcp

CRUX_API_KEY is a Google API key (not a service account) with the Chrome UX Report API enabled in your GCP Console. It is separate from GSC auth and only required for CrUX tools.

Claude Desktop configuration

Claude Desktop

Install the package once with uv tool install gsc-mcp-tools==1.2.0, then copy the absolute path returned by command -v gsc-mcp-tools into the configuration:

Add to ~/Library/Application Support/Claude/claude_desktop_config.json:

{
  "mcpServers": {
    "gsc-mcp": {
      "command": "/absolute/path/to/gsc-mcp-tools",
      "env": {
        "GSC_SERVICE_ACCOUNT_PATH": "/absolute/path/to/service-account.json",
        "GSC_SKIP_OAUTH": "true",
        "GA4_PROPERTY_ID": "123456789",
        "CRUX_API_KEY": "AIza...",
        "BING_WEBMASTER_API_KEY": "<from-your-secret-store>"
      }
    }
  }
}

Remove credentials for tool families you do not use, then restart Claude Desktop. Saving the file does not restart the MCP process.

For local development, set command to the checkout's absolute executable path, for example /absolute/path/to/google-search-console-mcp/.venv/bin/gsc-mcp. Both installations expose the same 81-tool registry.

Codex configuration without process proliferation

Codex

Codex starts a dedicated stdio MCP server for each task that loads it. A declaration in the user-level ~/.codex/config.toml therefore applies to every project and can leave many legitimate server processes alive while tasks remain active. Running through uvx adds a launcher process to each server.

Install the package once:

uv tool install gsc-mcp-tools==1.2.0
command -v gsc-mcp-tools

Then add the server only to trusted projects that need search data by creating .codex/config.toml in the project root:

[mcp_servers.gsc-mcp]
command = "/absolute/path/to/gsc-mcp-tools"
startup_timeout_sec = 60

[mcp_servers.gsc-mcp.env]
GSC_SERVICE_ACCOUNT_PATH = "/absolute/path/to/service-account.json"
GSC_SKIP_OAUTH = "true"
BING_WEBMASTER_API_KEY = "<from-your-secret-store>"

Keep this file untracked when it contains credentials. Remove provider variables you do not use. Codex loads project .codex/config.toml only for trusted projects; project configuration and precedence are documented in the official Codex configuration guide.

Do not add a global single-instance lock to a stdio server. Each client owns a separate stdin/stdout channel, so blocking later instances would break concurrent tasks instead of sharing one server safely. A shared deployment would require the streamable HTTP transport and its own authentication boundary.

Bing Webmaster API key

  1. Sign in to Bing Webmaster Tools and verify every site you want the account to access.
  2. Open the API access settings and generate an API key.
  3. Store the key in your secret manager or local environment as BING_WEBMASTER_API_KEY. Never pass it as a tool argument or commit it to a file.
  4. Call each Bing tool with its site argument, for example https://example.com/. One user-level key can access every verified site visible to that account.

The Bing Webmaster API key and the IndexNow key have different scopes:

  • Bing Webmaster API reads private account data and manages verified sites. The server reads its user-level key from BING_WEBMASTER_API_KEY.
  • IndexNow notifies participating engines about changed URLs. Its key must be verifiable on each target host or subdomain, and indexnow_submit currently receives that key as an explicit argument.
  • The Bing Webmaster Tools web interface exposes features that the public API does not. Full URL Inspection and AI Performance are not available through the public API used here.

Do not reuse the Bing Webmaster API key as an IndexNow key.

Bing from the CLI

# Load BING_WEBMASTER_API_KEY from your local secret store before this command.
gsc-cli bing-sites-list
gsc-cli bing-query-stats --site https://example.com/ --days 28 --limit 100
gsc-cli compare-search-engines \
  --google-site sc-domain:example.com \
  --bing-site https://example.com/ \
  --days 28 \
  --dimension query

BING_WEBMASTER_API_KEY is process configuration. It never appears in the CLI flags, tool parameters, result metadata or sanitized Bing errors.

Evidence and safety

Every tool returns structured JSON. The _meta block records diagnostics such as the provider and observed window where the tool can establish them. Search Console MCP does not turn an unavailable field into a negative result or merge Google and Bing ranking semantics into one number.

Remote writes require the agent to identify the exact target and volume, read current state where available, and obtain explicit confirmation before calling the tool. The returned API status is reported without extrapolating crawl, indexation or ranking effects.

Search engine coverage

Compare Google and Bing analysis support
Analysis Google Bing
Raw query, page and date metrics Supported Supported within Bing's observed window
quick_wins Supported Supported with engine="bing" when position is present
seo_striking_distance Supported Supported with engine="bing" when position is present
prune_candidates Supported Supported with engine="bing"; indexation must be checked separately
traffic_drops, seo_lost_queries Supported Explicit refusal: exact period comparison unavailable
check_alerts, seo_cannibalization Supported Explicit refusal: bulk page-query dimension unavailable
Cross-engine query or page comparison Supported through compare_search_engines Deltas are omitted unless both observed windows are exact and equal

Bing keyword-research endpoints are not exposed. GetKeywordStats and GetRelatedKeywords returned HTTP 400 in the redacted live canary, so their contract remains UNKNOWN.

Submission workflow, confirmation rules and current Bing limits

Submission workflow and confirmation

There are nine tools that mutate remote state: five existing tools (submit_url, submit_batch, submit_sitemap, sitemaps_delete, indexnow_submit) and four Bing tools (bing_url_submit, bing_urls_submit_batch, bing_feed_submit, bing_feed_remove). Before any call, the agent must read the current state, name the exact target and volume, obtain explicit confirmation, call the tool once, then report its returned status without extrapolation.

Use this sequence for search changes:

  1. Analyse measured data and state its observed window.
  2. Recommend a change, separating measured facts, derived metrics and recommendations.
  3. Correct the page or feed outside this MCP server.
  4. Submit only after explicit confirmation and same-origin validation.
  5. Verify the returned API status. An accepted request proves neither crawl nor indexation.
  6. Measure a later comparable window before attributing an effect.

Current Bing runtime limits are explicit: data freshness is unknown; quota integers are not known to represent totals or remaining capacity; non-empty crawl issues, nested backlink rows and RemoveFeed remain unverified against live production data. No Bing write was executed against a production site during validation. Batch URL submission is therefore refused before mutation. bing_url_info can report a last crawl date, but it cannot provide a complete public URL Inspection verdict.

Use multiple GA4 properties

Multi-property support

To query a different GA4 property without changing the config, pass property_id directly to any GA4 or cross tool:

ga4_traffic_sources(property_id="987654321")
traffic_health_check(site="sc-domain:example.com", property_id="987654321")

CLI usage

After installation, gsc-cli is available as a standalone shell command. It derives its commands from the same registry as the MCP server. Version 1.2.0 and the source checkout both expose 81 commands, including Bing.

# List the commands in the installed build
gsc-cli list

# Run Google or Bing tools with flags
gsc-cli get-search-analytics --site https://example.com/ --days 28
gsc-cli bing-query-stats --site https://example.com/ --days 28 --limit 100
Advanced CLI arguments, authentication, metadata and exit codes
# Run another registered tool
gsc-cli get-performance-overview --site https://example.com/

# Multi-value flags for list parameters
gsc-cli batch-url-inspection \
  --urls https://example.com/page-1/ \
  --urls https://example.com/page-2/ \
  --site https://example.com/

# GA4 funnel with a JSON steps array
gsc-cli ga4-funnel \
  --steps '[{"name":"Visit","event":"page_view"},{"name":"Convert","event":"purchase"}]' \
  --start-date 28daysAgo \
  --end-date today

# Keep the _meta diagnostic block in output
gsc-cli list-properties --meta

# Pipe to jq
gsc-cli get-search-analytics --site https://example.com/ | jq '.rows[:5]'

Set GSC_SERVICE_ACCOUNT_PATH for non-interactive use (same as the MCP server). To cache OAuth credentials interactively, run:

gsc-cli auth login --allow-browser

Exit codes: 0 success, 1 Google API error, 2 credential/config error or invalid arguments.

Quota note: submit-batch and submit-url use the Google Indexing API (200 req/day limit). Each gsc-cli call starts a fresh process, so cross-invocation quota tracking is not implemented. The @with_retry decorator still catches 429s, but the in-process counter resets every call.

Claude agents and skills

The .claude/ directory ships 12 Claude Code agents, 14 skills and 2 development commands. The nine SEO workflow agents below each reference a focused skill. Three additional specialist agents cover Python implementation, pytest and security review.

Agents

Show 9 GSC agents
Agent Skill When to use
gsc-seo-reporter seo-weekly-report Weekly traffic recap, period-over-period summary
gsc-traffic-doctor traffic-drop-diagnosis Sudden or sustained drop in clicks or impressions
gsc-content-optimizer content-opportunities Pages close to page 1 (positions 4-20) worth a push
gsc-cannibalization-checker cannibalization-check Multiple pages competing for the same query
gsc-indexing-auditor indexing-audit Crawl errors, pages not indexed, coverage gaps
gsc-sitemap-auditor sitemap-audit Sitemap health and declared-vs-indexed coverage
gsc-schema-auditor schema-audit JSON-LD errors blocking rich results
gsc-page-analyst page-deep-dive Full diagnostic for a single URL
gsc-ai-overviews-analyst ai-overviews-impact AI Overview cannibalization on CTR

To use an agent from Claude Code, ask naturally ("why did traffic drop?") or invoke it by name. Each agent loads its skill at runtime and returns a structured answer, not a narration of what it did.

Skills

Skills live in .claude/skills/ and are invokable directly via slash command. They define the exact steps, tool call sequence, and output format. Agents reference them; skills run standalone when you want to drive the workflow yourself without delegating to an agent.

Show 14 skills + 2 development commands
Skill Command When to use
seo-weekly-report /seo-weekly-report Weekly traffic recap, period-over-period summary
traffic-drop-diagnosis /traffic-drop-diagnosis Sudden or sustained drop in clicks or impressions
content-opportunities /content-opportunities Pages close to page 1 (positions 4-20) worth a push
cannibalization-check /cannibalization-check Multiple pages competing for the same query
indexing-audit /indexing-audit Crawl errors, pages not indexed, coverage gaps
sitemap-audit /sitemap-audit Sitemap health and declared-vs-indexed coverage
schema-audit /schema-audit JSON-LD errors blocking rich results
page-deep-dive /page-deep-dive Full diagnostic for a single URL
ai-overviews-impact /ai-overviews-impact AI Overview cannibalization on CTR
heading-audit /heading-audit Heading hierarchy, H1 uniqueness, title overlap and section density
internal-linking-audit /internal-linking-audit Link placement by page zone, anchors and footer-only targets
link-equity-map /link-equity-map Site-wide link flow crossed with Search Console positions
onpage-audit /onpage-audit One-page audit combining technical, content, link, schema and search data
python-clean-code /python-clean-code Review a module for clean code violations before PR
add-tool /add-tool Step-by-step workflow to add a new MCP tool
run-tests /run-tests Run the pytest suite with automatic failure diagnosis

Documentation

Need Document
Configure Google APIs and authentication Google setup guide
Run the first audit Starter prompts and examples/
Understand the modules and data flow Architecture
Review Bing evidence and runtime limits Bing API contract
Track releases and current changes Changelog
Give the repository to an AI assistant Machine-readable project index
Machine-readable architecture for AI assistants

The docs/machine-readable/ directory contains structured architecture docs designed to give any AI agent (Claude, Cursor, Copilot...) an accurate picture of the project without reading the full codebase:

  • llms.txt: quick reference covering all 81 tools, module map, security rules, test patterns, and a decision tree for common tasks
  • adr-index.yaml: 16 Architecture Decision Records reconstructed from git history
  • code-map.yaml: full module/test/dependency map
  • constraints.yaml: forbidden patterns (no stdlib XML on external input, no pickle for tokens, no unvalidated URLs in sitemap fetch...) and required patterns
  • tech-decisions.yaml: stack decisions by domain (auth, retry, output contract, packaging...)

Load llms.txt via your AI context or reference it in your CLAUDE.md with @docs/machine-readable/llms.txt.

Development setup

Development

python3 -m venv .venv && source .venv/bin/activate
pip install -e ".[dev]"
pytest tests/ -v

851 tests at this branch baseline, all mocked with no real external API calls.

Troubleshooting common setup and API errors

Troubleshooting

uvx gsc-mcp-tools launches but no tools appear in Claude Desktop

Fully quit Claude Desktop (Cmd+Q) and reopen it. Saving the config file is not enough; the MCP process is only started on launch.

Codex keeps many gsc-mcp-tools processes alive

Check whether gsc-mcp is declared in user-level ~/.codex/config.toml. Move it to project-level .codex/config.toml when it is not needed in every task, and configure the executable installed by uv tool install instead of uvx. Restart Codex after changing the configuration; already-running tasks keep the server configuration they loaded at startup.

GSC_SERVICE_ACCOUNT_PATH is set but auth fails

Use an absolute path. Relative paths and ~/ tilde expansion are not resolved. Check with echo $GSC_SERVICE_ACCOUNT_PATH that the value is a full /Users/... path.

GA4 tools return "property_id required"

Either set GA4_PROPERTY_ID in your config env block, or pass property_id directly to the tool call. The env var is the default; the parameter overrides it per call.

crux_page_vitals or crux_history returns "CRUX_API_KEY not set"

CrUX tools require a separate Google API key (not the service account) with the Chrome UX Report API enabled. Create one in Google Cloud Console under Credentials, enable the API, then set CRUX_API_KEY=AIza... in your config.

Indexing API returns 403 on submit_url

The service account needs Owner-level access on the GSC property, not just Full access. Go to Search Console Settings > Users and permissions, find the service account email, and upgrade its role to Owner.

submit_batch quota warning at 180/200

The Indexing API default quota is 200 requests per day per GCP project. The tool warns at 180. To increase it, request a quota increase in Google Cloud Console under APIs & Services > Quotas.

Why private search data needs MCP

Public web search cannot answer questions tied to private Search Console, Bing Webmaster Tools or GA4 properties. Search Console MCP lets an assistant analyse those measured values while preserving provider boundaries and uncertainty.

Read the concrete example and API rationale

GSC data is private. No web search agent can read it.

Given "which of my pages are wasting impressions with zero clicks?", an AI without API access has two honest options: admit it cannot answer, or guess from publicly visible signals. Neither is a diagnosis.

With this server, Claude pulls the actual numbers: /projects/ at position 10.1 with 87 impressions and 0 clicks, CTR benchmark 2.3% at that rank. That is the concrete gap between "you should optimize your meta titles" (available from any AI with internet access) and "your /projects/ page has 87 impressions and 0 clicks, rewrite the title" (requires your numbers).

Some tasks work without private data: checking indexation with site:, parsing sitemap structure, reading robots.txt. For those, any web-capable agent gets you there. But for anything that requires private GSC metrics (traffic drops, striking-distance queries, CTR anomalies, Indexing API submissions), there is no substitute for API access.

The server also handles Google and Bing API mechanics: isolated credentials, bounded retries, same-origin checks for Bing writes, true HTTP batch for Google indexing requests, and structured JSON output across all 81 tools. The two providers keep distinct position semantics and expose uncertainty instead of forcing incomparable data into one claim.

Project origins and feature comparison

Why this implementation exists

Two projects shaped the approach here. AminForou/mcp-gsc (Python, 1k+ stars) has strong search analytics and handles OAuth and Service Account auth cleanly, but does not include the Google Indexing API at all. Suganthan-Mohanadasan/Suganthans-GSC-MCP (Node.js) adds the Indexing API but implements submit_batch as a sequential loop with a 100ms delay between requests, not a real HTTP batch, and mixes plain-text and JSON outputs with no retry logic.

This project takes the auth and SEO patterns from the first, the Indexing API scope from the second, and closes the gaps in both. Python was the natural choice: google-api-python-client ships service.new_batch_http_request() natively, which makes true HTTP multipart batching possible without reimplementing the wire format by hand.

Feature AminForou/mcp-gsc Suganthan gsc-mcp
Google Indexing API No Yes (fake batch) Yes (true HTTP batch)
submit_batch N/A Sequential loop new_batch_http_request(), 100/chunk
Token storage pickle pickle JSON (creds.to_json())
Retry on 429/5xx No No Yes, exponential backoff
Quota tracking No No Yes, warns at 180/200
Output format Mixed text+JSON Mixed 100% JSON + _meta block

Credits

This project took inspiration from claude-seo (MIT, agricidaniel). Four components were adapted:

  • SSRF protection (src/gsc_mcp/url_safety.py): the URL safety module with DNS-rebinding mitigation, IPv4 obfuscation normalization, and multi-cloud metadata endpoint blocklist, ported from requests to httpx.
  • JSON-LD generators (schema_generate tool): the four high-leverage schema types (Reservation, OrderAction, DiscussionForumPosting, ProfilePage) adapted from scripts/schema_generate.py.
  • Schema templates (src/gsc_mcp/data/schema_templates.json): 11 JSON-LD placeholder templates (VideoObject, ProductGroup, ItemList, Certification, etc.) from schema/templates.json.
  • SEO drift monitoring (src/gsc_mcp/tools/drift.py): the 17-rule diff methodology from scripts/drift_baseline.py and scripts/drift_compare.py, credited to Dan Colta in the original CONTRIBUTORS.md.

Assets with incompatible licenses (CC BY-SA 4.0, CC BY 4.0) were excluded. See NOTICE for full attribution.

Explore the ecosystem

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Browse the complete open-source galaxy

License

MIT

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