heylead 0.10.110

MCP-native autonomous LinkedIn SDR. Your AI sales rep, one command to fill your pipeline.

HeyLead

Your AI sales rep. One command to fill your pipeline.

HeyLead is an MCP-native autonomous LinkedIn SDR that runs inside Cursor, Claude Code, or any MCP-compatible editor. No dashboard. No web app. Just chat with your AI and say "find me leads."

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Getting Started

MCP (Model Context Protocol) lets AI assistants use external tools. HeyLead gives your AI the ability to do LinkedIn outreach for you.

You need: Cursor or Claude Code — any MCP-compatible AI editor.

Step 1: Install HeyLead

Install in Cursor

Click the link above and Cursor installs it automatically.

Manual install or using another editor?

Cursor (manual): Settings > MCP > "Add new MCP server" > Name: heylead, Command: uvx heylead

Claude Code: claude mcp add heylead -- uvx heylead

OpenClaw: Add to your openclaw.json:

{
  "mcp": {
    "servers": [
      {
        "name": "heylead",
        "command": "uvx",
        "args": ["heylead"]
      }
    ]
  }
}

Or install from ClawHub: search "HeyLead"

Step 2: Set up your account

Open your AI chat and say:

"Set up my HeyLead profile"

You'll get a link — sign in with Google, connect LinkedIn, copy your token, paste it back. ~1 minute, no API keys needed.

Step 3: Find leads

"Find me CTOs at fintech startups in New York"
"Send outreach to the campaign"
"Check my replies"
"How's my outreach doing?"

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How It Works

1. Define your ICP — "Generate an ICP for AI SaaS founders" → RAG-powered personas with pain points, barriers, and LinkedIn targeting
2. Create a campaign — "Find me fintech CTOs" → searches LinkedIn, scores prospects by fit
3. Warm up prospects — Engages with their posts (comments, likes) before reaching out
4. Send personalized invitations — Voice-matched messages that sound like you, not a bot
5. Follow up automatically — Multi-touch sequences after connections are accepted
6. Handle replies — Detects sentiment, advances positive leads toward meetings, answers questions
7. Track outcomes — Won/lost/opted-out tracking with conversion analytics

Two modes:

• Copilot (default) — review every message before it sends
• Autopilot — AI handles outreach within your rate limits and working hours

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Tools

HeyLead gives your AI 31 specialized tools:

Core Workflow

Tool	What it does
setup_profile	Connects LinkedIn and creates your voice signature
generate_icp	Creates rich Ideal Customer Profiles with buyer personas, pain points, and LinkedIn targeting
create_campaign	Finds prospects matching your target and builds a campaign
generate_and_send	Writes personalized invitations and sends (or queues for review)
check_replies	Checks for new replies, classifies sentiment, surfaces hot leads
show_status	Your dashboard — campaigns, stats, hot leads, account health

Multi-Touch Outreach

Tool	What it does
send_followup	Sends follow-up DMs after a connection is accepted
reply_to_prospect	Auto-replies adapting to sentiment — advance meetings, answer questions, or gracefully close
engage_prospect	Comments on or reacts to a prospect's LinkedIn posts for warm-up

Copilot Review

Tool	What it does
approve_outreach	Approve, edit, skip, or stop a proposed message
suggest_next_action	AI recommends what to do next, prioritized by impact
show_conversation	View the full message thread with a prospect

Campaign Management

Tool	What it does
edit_campaign	Update name, mode, booking link, offerings, or messaging preferences
pause_campaign	Pause outreach on a campaign
resume_campaign	Resume a paused campaign
archive_campaign	Mark a campaign as completed
skip_prospect	Remove a bad-fit prospect from the queue
retry_failed	Retry outreaches that failed with errors
emergency_stop	Immediately pause all active campaigns

Analytics

Tool	What it does
campaign_report	Detailed analytics — funnel, outcomes, stale leads, engagement ROI
export_campaign	Export campaign results as a formatted table
compare_campaigns	Side-by-side comparison of multiple campaigns
close_outreach	Record outcome — won, lost, or opted out

Automation

Tool	What it does
toggle_scheduler	Enable autonomous outreach (local or cloud 24/7)
scheduler_status	View scheduler state, pending jobs, recent activity

Account

Tool	What it does
list_linkedin_accounts	List connected LinkedIn accounts (read-only)
switch_account	List accounts and switch flow
switch_account_to	Switch to a different LinkedIn account
unlink_account	Disconnect LinkedIn and clear local account

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Key Features

Voice Matching — Analyzes your LinkedIn profile and posts to capture your writing style. Every message sounds like you wrote it.

ICP Generation — RAG-powered pipeline that crawls company context, generates buyer personas with pain points, fears, barriers, and maps them to LinkedIn search parameters.

Autonomous Scheduler — Runs in the background, respects working hours and rate limits. Enable cloud scheduling for 24/7 operation even when your laptop is off.

Engagement Warm-ups — Automatically engages with prospect posts before sending connection requests, building familiarity.

Adaptive Rate Limiting — Starts conservative, ramps up when acceptance rate is high, pulls back when it drops. Respects LinkedIn safety limits.

Outcome Tracking — Mark deals as won/lost, track conversion rates, identify stale leads, measure engagement ROI.

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Pricing

Plan	Price	What you get
Free	$0	50 invitations/month, 1 campaign, 2 follow-ups per prospect, 30 engagements/month
Pro	$29/mo	Unlimited campaigns, 5 follow-ups with multi-day schedule, 5 LinkedIn accounts, cloud scheduler

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Privacy

Your data stays on your machine:

• Contacts and messages — local SQLite database
• AI calls — routed through HeyLead's backend (Gemini 2.0 Flash) or your own key
• We don't store your messages or contacts on our servers

Power users: Pass your own LLM key (Gemini/Claude/OpenAI) during setup to use your own AI. Completely optional.

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Backend mode & env

When the MCP client talks to a HeyLead backend (e.g. heylead-api), the backend uses these environment variables. Operators running their own backend should set them as required.

Purpose	Example env vars
LLM	GEMINI_API_KEY, or OPENAI_API_KEY / ANTHROPIC_API_KEY if using other providers
Search / crawl	SERPER_API_KEY, FIRECRAWL_API_KEY (or similar) for ICP and company context
Auth / storage	GOOGLE_* (OAuth), UNIPILE_* (LinkedIn provider), plus DB/Redis if used
Optional	Feature flags, rate limits, logging — see backend repo

For full backend configuration and deployment, see the heylead-api (or backend) repo and its docs.

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Optional Dependencies

The base install covers all core features. For advanced ICP generation:

pip install heylead[icp]    # Embeddings for RAG-powered ICP generation
pip install heylead[crawl]  # Web crawling for company context ingestion
pip install heylead[all]    # Both

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Troubleshooting

"uvx: command not found" Install uv first: curl -LsSf https://astral.sh/uv/install.sh | sh (or brew install uv on Mac)

"MCP server not connecting" Restart your editor after adding the MCP server. In Cursor, check Settings > MCP — the server should show a green dot.

"Setup failed" or "LinkedIn not connected" Make sure you clicked "Connect LinkedIn Now" on the sign-in page and completed the LinkedIn login. Then run setup again.

Need help? Open an issue.

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Publishing to PyPI (maintainers)

To make HeyLead available on PyPI (or to publish a new version):

Option A: Publish via GitHub Release (recommended)

1. One-time: Create a PyPI account and an API token. In your repo: Settings → Secrets and variables → Actions → add secret PYPI_TOKEN with the token value.
2. Bump version in pyproject.toml (version = "0.2.4").
3. Commit, push, then create a GitHub Release (tag e.g. v0.2.4, release title optional). The workflow .github/workflows/publish.yml runs on release and publishes to PyPI.

Option B: Publish manually

pip install build twine
python -m build          # creates dist/
twine check dist/*       # optional: validate
twine upload dist/*      # prompts for PyPI username + password (use __token__ and your API token)

After publishing, anyone can install with pip install heylead or run with uvx heylead.

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For AI Agents

HeyLead is designed as an MCP-native tool — built for AI agents, not humans clicking buttons.

Install as MCP server:

{
  "heylead": {
    "command": "uvx",
    "args": ["heylead"]
  }
}

OpenClaw: Add to your openclaw.json under mcp.servers:

{
  "name": "heylead",
  "command": "uvx",
  "args": ["heylead"]
}

Also available on ClawHub — search "HeyLead" for one-click install.

Capabilities: LinkedIn lead generation, cold outreach automation, ICP generation with buyer personas, voice-matched personalized messaging, multi-touch drip sequences, reply sentiment classification, engagement warm-ups, campaign analytics, and autonomous 24/7 scheduling.

31 tools covering the full SDR workflow: prospect discovery → outreach → follow-up → reply handling → deal closing.

See AGENTS.md for the full agent integration guide.

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Links

• PyPI
• MCP Registry
• Smithery
• ClawHub (OpenClaw skill store)
• Issues

License

MIT (code) — see LICENSE

Knowledge base and prompt configurations are proprietary.