huff 1.2.0

huff: Huff Model Market Area Analysis

huff: Huff Model Market Area Analysis

Author

Thomas Wieland ORCID EMail

See the /tests directory for usage examples of most of the included functions.

Features

• Huff Model:
  • Defining origins and destinations with weightings
  • Creating interaction matrix from origins and destinations
  • Calculating basic Huff Model
• Multiplicative Competitive Interaction Model:
  • Log-centering transformation
  • Fitting MCI model with >= independent variables
• OpenRouteService Client (1) (Tools via API):
  • Creating transport costs matrix from origins and destinations
  • Creating isochrones from destinations
• Tools:
  • Loading own interaction matrix for analysis
  • GIS tools for preparing geodata

(1) Attribution of OpenRouteService: © openrouteservice.org by HeiGIT | Map data © OpenStreetMap contributors | https://openrouteservice.org/

Literature

• Huff DL (1962) Determination of Intra-Urban Retail Trade Areas.
• Huff DL (1964) Defining and estimating a trading area. Journal of Marketing 28(4): 34–38. 10.2307/1249154
• Huff DL, McCallum BM (2008) Calibrating the Huff Model using ArcGIS Business Analyst. ESRI White Paper, September 2008. https://www.esri.com/library/whitepapers/pdfs/calibrating-huff-model.pdf.
• De Beule M, Van den Poel D, Van de Weghe N (2014) An extended Huff-model for robustly benchmarking and predicting retail network performance. Applied Geography,* 46(1): 80–89. 10.1016/j.apgeog.2013.09.026
• Nakanishi M, Cooper LG (1974) Parameter estimation for a Multiplicative Competitive Interaction Model: Least squares approach. Journal of Marketing Research 11(3): 303–311. 10.2307/3151146.
• Wieland T (2017) Market Area Analysis for Retail and Service Locations with MCI. R Journal 9(1): 298-323. 10.32614/RJ-2017-020
• Wieland T (2018) A Hurdle Model Approach of Store Choice and Market Area Analysis in Grocery Retailing. Papers in Applied Geography 4(4): 370-389. 10.1080/23754931.2018.1519458

Installation

To install the package, use pip:

pip install huff