KonQuest Meta Ads MCP

Supervised Meta Ads Operating System for Claude Code.

Open-Core Model

KonQuest Meta Ads MCP uses an open-core model:

Public (this repo) - 57 tools, MIT license:

• Full CRUD for campaigns, ad sets, and ads
• Multi-asset ad creation (video + static image, multi-dimension)
• Image upload and retrieval
• Campaign and ad set duplication
• Insights and bulk cross-account analytics
• Pixel and tracking diagnostics (5 tools)
• Catalog and DPA support (6 tools, including product set create/update)
• Full targeting toolkit (6 tools)
• Setup readiness checker (42+ checks with fix instructions)
• Validation pipeline, naming enforcement, post-write verification
• Safety tiers, rate limiting, rollback references
• 181 automated tests

Premium bundle - adds 41 tools:

• Advisory optimization engine (review queues, learning, experiments, budget governor, creative rotation)
• Vault intelligence and copy generation (brand voice, ICP targeting, concept selection)
• Greek language QA (Greeklish detection, orthography checks)
• Automation suite (diagnostics, bulk operations, account audit)
• Vault bootstrap (15 template files per client)
• Premium tests and evaluations

Get the Premium Bundle (€149 launch price) - one-time purchase, perpetual license. Public tools work fully without it.

What Makes This Different

• Production-tested across 37+ client campaigns with real budgets and real edge cases
• Not a wrapper - includes optimization engine, safety gates, validators, and rollback
• Vault-integrated - reads client intelligence (ICPs, brand voice, angles) to generate better ads
• Greek language QA built in (adaptable to any language validation)
• All ads created PAUSED - nothing goes live without explicit operator approval
• Supervised, not autonomous - operator confirms every write, every activation, every budget change

Tool Classification

Classification	Count	Description
production-safe	38	Read-only data access. No API writes, no local state changes.
supervised-only	29	Write/delete operations requiring operator approval before execution.
advisory-only	31	Generate recommendations, plans, copy, diagnostics. No Meta API writes. May write local files.
Total: 98 registered

Architecture

meta_ads_mcp/
  core/          # 66 tools - API read/write operations
  engine/        # 32 tools - optimization, review, learning, experiments
  validators/    # Quality gates (compliance, creative specs, tracking, structure)
  safety/        # Rate limiting, rollback, duplicate checking, file locks, tier access
  ingestion/     # Internal: video manifest management
  reporting/     # Internal: not currently active (see Non-Shipped Code)

Tool Categories

Category	Tools	Description
Account Management	6	Token health, ad accounts, pages, IG identity, discovery
Campaigns	4	Create, read, update campaigns
Ad Sets	4	Create, read, update ad sets with targeting
Ads	4	Create, read, update ads
Creatives	3	Create, read ad creatives
Insights & Analytics	1	Performance data with archetype-aware normalization
Pixels & Tracking	5	Pixel health, event diagnostics, test events, CAPI
Catalogs & DPA	6	Product catalogs, feeds, product sets, validation
Audiences	1	Custom audience listing
Targeting	3	Interest, behavior, and geo search
Video Management	3	Upload (simple + resumable) and processing status
Ad Builder	1	Multi-asset ad creation with IG gate enforcement
Copy Engine	2	Vault-driven ad copy generation and validation
Naming Convention	1	Enforced naming schema for all objects
Automation & Diagnostics	6	Greek QA, full diagnostic, bulk ops, account audit
Vault & Intelligence	2	Client vault reader, concept selection
Optimization Engine	4	Optimization cycles, launch planning, execution packs
Mutation Corridor	2	Budget/targeting changes with verification
Activation & Rollback	4	Status changes and undo with preflight checks
Review Queue	7	Operator review queue, outcome snapshots, digests
Learning Layer	5	Policy memory, outcome evaluation, learning cycles
Experiments	7	A/B testing, budget governor, creative rotation, scaling
Copy Generation	2	Auto copy chain, vault-grounded Greek copy

Engine Features

• Optimization loops - automated budget shifting based on performance signals
• Experiment management - A/B test tracking with statistical significance
• Budget governors - prevent overspend with configurable daily/lifetime limits
• Creative rotation - fatigue detection and automatic creative refresh triggers
• Policy learning - tracks action outcomes and adapts confidence over time
• Naming gate - hard enforcement of naming conventions before any API write

Safety Features

• Rate limiting - respects Meta API rate limits with backoff
• Rollback - undo recent changes with execution journal
• Duplicate checking - prevents accidental duplicate campaigns/ads
• File locks - safe concurrent access to vault storage
• Tier-based access - safety tiers per account (sandbox, standard, production)

Validator Suite

• Compliance validator - Meta ad policy pre-check
• Creative spec validator - image/video dimension and format validation
• Tracking validator - pixel and event verification before launch
• Structure validator - campaign structure consistency checks
• Operational validator - budget, schedule, and targeting sanity checks

Non-Shipped Code

Code that exists in the repository but is NOT part of the active tool surface:

• reporting/templates.py, reporting/formatter.py - not imported at runtime, no active report generation
• evals/ - internal evaluation stubs, not operator-facing
• Internal helpers (not MCP tools): identity.py (IG resolution), api.py (HTTP client), auth.py (token verification), utils.py (format helpers), safety/ (rate limiter, rollback, dedup), validators/ (pre-write validation pipeline)

Setup

1. Install

cd meta-ads-mcp
uv sync

2. Environment Variables

Copy .env.example to .env and fill in your values:

cp .env.example .env

Required:

• META_ACCESS_TOKEN - Meta Marketing API access token (system user token recommended)

Optional:

• META_APP_SECRET - for appsecret_proof (recommended for production)
• META_APP_ID - Meta app ID
• VAULT_PATH - path to your marketing vault directory (defaults to ~/marketing-vault)

3. MCP Configuration

Add to your Claude Code MCP config (.mcp.json):

{
  "mcpServers": {
    "meta-ads": {
      "command": "uv",
      "args": ["--directory", "/path/to/meta-ads-mcp", "run", "python", "-m", "meta_ads_mcp"],
      "env": {
        "META_ACCESS_TOKEN": "your_token_here",
        "VAULT_PATH": "/path/to/your/marketing-vault"
      }
    }
  }
}

4. Vault Structure (Optional)

If using the vault integration for client intelligence:

your-vault/
  01_CLIENTS/{client-slug}/
    00-profile.md        # Account IDs, pixel, page, IG
    02-icp-personas.md   # Target audience profiles
    04-brand-voice.md    # Tone, language, style rules
    05-messaging-house.md # Angles, value props
    08-objections.md     # Objections + bias deployment
    matrix.md            # Decision Matrix
  02_COMPETITORS/{slug}/
    landscape.md         # Competitive landscape

Testing

uv run --extra dev python -m pytest tests/ -v
# Public: 181 passed | Premium (full): 246 passed

Premium Bundle

The premium bundle adds 41 tools on top of the 57 public tools:

• Advisory Optimization Engine (31 tools) - optimization cycles, review queues, experiment management, budget governor, creative rotation, learning engine, operator digests. Everything is advisory - you approve all actions.
• Vault Intelligence + Copy Generation (4 tools) - reads client brand voice, ICP personas, messaging angles from local vault files. Generates ad copy grounded in client intelligence.
• Automation Suite (6 tools) - Greek language QA, full account diagnostics, bulk ad copy fix, product extensions, multi-account audit.

One-time purchase. Perpetual license. 246 tests.

Get the Premium Bundle (€149 launch price)

License

MIT - see LICENSE.