Advanced marketing analytics toolkit for customer segmentation and analysis
Project description
Marketing Analytics Toolkit
Advanced marketing analytics toolkit for customer segmentation and analysis.
Features
- Advanced customer segmentation
- Marketing mix optimization
- Customer lifecycle analysis
- Channel attribution modeling
- Pricing optimization
- Visualization tools
Installation
pip install marketing-analytics-toolkit
Quick Start
from marketing_analytics.models import AdvancedSegmentationModel
### Initialize model
model = AdvancedSegmentationModel(n_segments=3)
### Fit and predict segments
segments = model.fit_predict(X)
### Get segment recommendations
recommendations = model.get_segment_recommendations(0, X)
Documentation
For more detailed documentation, please refer to the documentation.
Contributing
Contributions are welcome! Please feel free to submit a pull request.
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