What is Measure Organic MCP?

An open-source MCP server for organic growth: it analyses Search Console performance, audits indexation, technical SEO and Core Web Vitals, finds content opportunities and produces an Organic Health Score — read-only and safe.

"Audit my organic search performance for the last 30 days."
"Find pages with high impressions and low CTR."
"Which queries declined the most this month?"
"Inspect this URL and tell me if it has indexing issues."
"Validate my sitemap and robots.txt."
"Audit Core Web Vitals for my top organic pages."
"Generate an organic growth report."
"Prioritize SEO actions for this week."

Why SEO + ASO + GEO?

Organic visibility no longer lives only in classic search. SEO (Google Search), ASO (app stores) and GEO (Generative Engine Optimization — AI answers) are one growth surface — and this MCP covers all three: the full SEO core, real GEO (Perplexity + Gemini grounding) and ASO (App Store Connect

• Google Play) connectors, plus premium sources (Bing, Ahrefs, Semrush).

Relationship to Measure SDK

Like every Measure product, this depends on only measure-sdk:

Result types — AuditFinding, Recommendation, Report, HealthScore, Connection — come from the SDK and are never redefined here.

Install

pip install measure-organic-mcp     # pulls measure-sdk automatically
measure login                       # Google OAuth (Search Console)
measure-organic                     # start the MCP server (stdio)

Try it instantly (demo mode)

No Search Console access? Explore every tool with realistic sample data:

MEASURE_ORG_DEMO=true measure-organic

MCP tools (54)

Organic Health Score

A standard 0-100 score (SDK HealthScore) weighting Search Performance 25%, Indexation 20%, Technical SEO 20%, Content 15%, Core Web Vitals 10%, Structured Data 5%, GEO Readiness 3%, ASO Readiness 2% — comparable across the ecosystem.

Supported sources

Architecture (Clean Architecture)

src/measure_organic/
├── core/          # domain: SEO models, enums, connector port
├── config/        # settings (extends SDK CoreSettings; optional, non-secret)
├── connectors/    # infrastructure: search_console, pagespeed, sitemaps, robots,
│                  #   crawl_exports, perplexity, gemini, app_store_connect,
│                  #   google_play, bing_webmaster, ahrefs, semrush
├── engines/       # application: seo, indexation, technical, content, performance,
│                  #   geo, aso, recommendations, alerts, health_score
├── services/      # orchestration (connectors → engines)
├── validators/    # input validation → SDK ValidationResult
├── mcp/           # interface: server.py + tools/
└── cli/           # the measure-organic entry point

See docs/architecture/overview.md.

Security & disclaimer

This MCP is read-only: it audits, analyses and recommends. It never submits URLs to indexing, modifies sites, responds to reviews or changes listings. Per Google's guidance it does not use the Indexing API for general content. Any future write action will require preview → dry-run → confirmation → audit. See SECURITY.md.

Develop

git clone https://github.com/measure-mcp/measure-organic-mcp.git
cd measure-organic-mcp
uv sync --all-extras
uv run ruff check . && uv run mypy . && uv run pytest

Ecosystem

See CHANGELOG.md · ROADMAP.md · SECURITY.md · CONTRIBUTING.md · CODE_OF_CONDUCT.md.

License

Apache-2.0.