meta-ads-mcp-server

MCP server for the Meta Marketing API (Facebook & Instagram Ads) — 300+ tools.

Install

Option 1: uvx (zero install, recommended)

Add this to your MCP client config (e.g. Claude Desktop's claude_desktop_config.json):

{
  "mcpServers": {
    "meta-ads": {
      "command": "uvx",
      "args": ["meta-ads-mcp-server"],
      "env": {
        "META_ACCESS_TOKEN": "YOUR_TOKEN",
        "META_DEFAULT_AD_ACCOUNT_ID": "act_YOUR_ACCOUNT_ID"
      }
    }
  }
}

Option 2: pip install

pip install meta-ads-mcp-server

Then add to your MCP client config:

{
  "mcpServers": {
    "meta-ads": {
      "command": "meta-ads-mcp",
      "env": {
        "META_ACCESS_TOKEN": "YOUR_TOKEN",
        "META_DEFAULT_AD_ACCOUNT_ID": "act_YOUR_ACCOUNT_ID"
      }
    }
  }
}

Option 3: Interactive Setup Wizard

pip install meta-ads-mcp-server
meta-ads-setup

The wizard auto-detects your installed MCP clients (Claude Desktop, Cursor, VS Code, Windsurf, Gemini CLI) and configures them for you.

Getting Your Meta Access Token

1. Go to Meta Business Settings > System Users
2. Create or select a System User
3. Click Generate New Token
4. Select ads_management and ads_read permissions
5. Copy the token

Licensing

Free tier (no key needed): 10 read-only tools — insights, campaign search, spend trends, business listing, and more. Enough to explore and evaluate.

Pro tier (license key): Unlocks all 300+ tools including campaign creation, audience management, optimization, fraud detection, and the full enterprise suite.

Add your license key to the MCP config:

{
  "mcpServers": {
    "meta-ads": {
      "command": "uvx",
      "args": ["meta-ads-mcp-server"],
      "env": {
        "META_ACCESS_TOKEN": "YOUR_TOKEN",
        "META_DEFAULT_AD_ACCOUNT_ID": "act_YOUR_ACCOUNT_ID",
        "LICENSE_KEY": "YOUR_LICENSE_KEY"
      }
    }
  }
}

Contact the developer for a license key.

What's Included

300+ tools covering campaigns, ad sets, ads, audiences, creative, insights, attribution, A/B testing, budget optimization, fraud detection, and much more.

Full documentation | Tool reference