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Track website users using matomo

Project description

Beta License: AGPL-3 OCA/website Translate me on Weblate Try me on Runboat

This module allows to simply configure your odoo website for using Matomo.

If your website is a webshop, also consider to install the OCA module website_sale_analytics_matomo to enable full Ecommerce reporting with Matomo Analytics.

Table of contents

Configuration

To configure this module, you need to:

  • go to Settings/General Settings/Website

  • enable Matomo Analytics

  • fill in Matomo website ID and Matomo host

At this point your website is already setup for being tracked in Matomo.

Some more advanced features offered by Matomo can be configured as follows:

User ID feature

Matomo includes a User ID feature for enhanced tracking on those websites that offer the ability for visitors to log in. By tracking the User ID (unique identifier), it is possible to connect visitors between visits across multiple dates and devices.

To enable this feature, set Enable User ID: Matomo will track the user’s ID (model res.users). If you want to use a different field, eg: user’s name or login, you need to override method compute_matomo_userid().

Enable a Heartbeat timer

In order to better measure the time spent in the visit, the active page can send additional ping requests to Matomo. These requests will not track additional actions or page views. They just allow Matomo to know whether the user is actively viewing the page (the tab should be active and in focus).

To enable this feature, set Enable heartbeat and define the Active Time.

By default, the Active Time is set to 15 seconds, meaning only if the page was viewed for at least 15 seconds (and the user leaves the page or focuses away from the tab) then a ping request will be sent.

Matomo Event Tracking

As explained in this page https://matomo.org/faq/reports/implement-event-tracking-with-matomo/ on the official documentation of Matomo, there are two main ways to set up event tracking within Matomo:

  1. with the “Matomo Tag Manager” feature: this is the easiest and recommended way;

  2. by adding snippets of JavaScript code to your website itself.

The first method is not supported by this module, however in OCA there’s a dedicated module for that purpose: website_matomo_tag_manager.

The second method can be used along with this module and requires a little more technical confidence. You will need to integrate a JavaScript snippet directly into your website’s code.

Technical documentation can be found in: https://developer.matomo.org/guides/tracking-javascript-guide#manually-trigger-events

Bug Tracker

Bugs are tracked on GitHub Issues. In case of trouble, please check there if your issue has already been reported. If you spotted it first, help us to smash it by providing a detailed and welcomed feedback.

Do not contact contributors directly about support or help with technical issues.

Credits

Authors

  • Onestein

  • Therp BV

Contributors

Maintainers

This module is maintained by the OCA.

Odoo Community Association

OCA, or the Odoo Community Association, is a nonprofit organization whose mission is to support the collaborative development of Odoo features and promote its widespread use.

This module is part of the OCA/website project on GitHub.

You are welcome to contribute. To learn how please visit https://odoo-community.org/page/Contribute.

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