title: Pretix Meta Pixel

This is a plugin for pretix.

Meta conversion tracking for pretix: Conversions API (CAPI) first, with the browser Pixel as a best-effort complement. Shared event_id values deduplicate Pixel and CAPI when both fire. Useful when JS or cookies are blocked.

Configure a Meta Pixel ID in event settings. Add a Conversions API access token to enable server-side ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, and Purchase events across the checkout funnel.

Development setup

1. Make sure that you have a working pretix development setup.
2. Clone this repository.
3. Activate the virtual environment you use for pretix development.
4. Execute python setup.py develop within this directory to register this application with pretix's plugin registry.
5. Execute make within this directory to compile translations.
6. Restart your local pretix server. You can now use the plugin from this repository for your events by enabling it in the 'plugins' tab in the settings.

This plugin has CI set up to enforce a few code style rules. To check locally, you need these packages installed:

pip install flake8 isort black

To check your plugin for rule violations, run:

black --check .
isort -c .
flake8 .

You can auto-fix some of these issues by running:

isort .
black .

To automatically check for these issues before you commit, you can run .install-hooks.

License

Copyright 2025 Daniel Malik

Released under the terms of the Apache License 2.0