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Reply Cash Marketing Hub CLI - AI-powered marketing assistant

Project description

ReplyMarketing CLI

💸 AI-powered marketing assistant for Reply Cash - Create content, remix viral posts, run SEO audits, and manage your entire marketing workflow.

Features

  • 🤖 Multi-Provider Support - Kimi CLI, OpenAI, Anthropic, Gemini, Ollama, and more
  • 🎯 Auto Skill Detection - Automatically selects the right skill for your request
  • 🔄 Workflow Support - Chain multiple skills: "Write blog → Check SEO → Create tweets"
  • 📝 Content Creation - Blogs, social posts, email sequences, and more
  • 📥 Content Import & Remix - Import from Twitter, blogs, news sites and remix for Reply Cash
  • Brand Validation - Automatically check content against brand guidelines
  • 📋 Approval Workflow - Submit drafts for human review before publishing
  • 🔍 SEO & Analytics - Technical audits, keyword research, tracking setup
  • 🌐 Web Scraping - Research competitors, curate content, extract structured data
  • 🔑 Flexible Auth - Auto-detect from CLI tools, env vars, or manual API key input

Installation

Quick Install (Recommended)

curl -fsSL https://reply-marketingz.vercel.app/install.sh | bash

Or with wget:

wget -qO- https://reply-marketingz.vercel.app/install.sh | bash

This will automatically install uv (if needed) and the ReplyMarketing CLI.

Using uv (recommended)

# Install uv if you don't have it
curl -LsSf https://astral.sh/uv/install.sh | sh

# Install the CLI
uv tool install replymarketing

Using pip

pip install replymarketing

Development Install

# Clone repository
git clone https://github.com/PotLock/reply-marketing-cli.git
cd reply-marketing-cli

# Install with uv
uv pip install -e ".[dev]"

Quick Start

# Start the CLI
replymarketing

# Or use the short alias
rmkt

On first run, you'll be guided through:

  1. Provider Setup - Choose from multiple AI providers
  2. Agent Registration - Register your marketing agent with Reply Cash

Supported Providers

CLI Tools (Auto-detected)

Provider Detection Setup
Kimi Code CLI kimi-cli in PATH pip install kimi-cli
Claude CLI claude in PATH npm install -g @anthropic-ai/claude-code
OpenAI Codex CLI codex in PATH npm install -g @openai/codex

Cloud APIs (Env vars or manual input)

Provider Environment Variable Notes
OpenAI OPENAI_API_KEY GPT-4, GPT-3.5
Anthropic ANTHROPIC_API_KEY Claude 3 Opus, Sonnet, Haiku
Gemini GEMINI_API_KEY Google's Gemini models

Local / Self-hosted

Provider Default URL Setup
Ollama http://localhost:11434 ollama.com

Usage

Interactive Mode

Just type your request naturally:

❯ Write a blog post about stablecoin remittances in Africa

Assistant: I'll help you create a blog post about stablecoin remittances. 
[Using skill: copywriting]

Here's a draft blog post:

Title: "The Future of Remittances: How Stablecoins Are Revolutionizing 
Cross-Border Payments in Africa"
...

What would you like to do next? (type /help for commands)

Natural Language Workflows

The CLI automatically detects complex workflows from natural language:

❯ I want to remix this tweet https://x.com/elonmusk/status/123 for reply.cash and submit a draft

I'll perform the following workflow:

1. 📥  content_import
   Import content from https://x.com/elonmusk/status/123

2. 🔄  content_remix  
   Remix imported content with appropriate angle for reply.cash

3. ✅  brand_consistency_check
   Check remixed content against brand guidelines

4. 📋  draft_submission
   Create and submit draft for approval

Estimated time: 3-4 minutes

Content Import & Remix Examples

❯ Copy this tweet and remix it for reply.cash: https://x.com/a16zcrypto/status/1884378114314494045

❯ Import this article and create a blog draft: https://example.com/crypto-adoption-2024

❯ Remix content from https://x.com/user/status/456 using the Africa Focus angle

❯ Scrape https://competitor.com/blog and write better content for our blog

Slash Commands

Command Description
/help Show available commands
/skills List all marketing skills
/skills [name] Show details for a skill
/clear Clear the screen
/exit Exit the CLI

Content & Validation Commands

Command Description Example
/brand-check <text> Check content against brand guidelines /brand-check Your content here
/import <url> Import content from URL for remixing /import https://x.com/...
/angles Show available remix angles /angles
/remix <angle> [text] Remix content using angle template /remix cross-border-hero

Web Scraping Commands

Command Description Example
/scrape <url> Scrape content from URL /scrape https://example.com/blog
/search <query> Search web and scrape results /search stablecoin remittances Africa

Draft & Publishing Commands

Command Description Example
/draft "Title | Body" Create a draft for approval /draft "My Title | Content..."
/submit <draft_id> Submit draft for approval /submit draft_abc123
/status <draft_id> Check draft approval status /status draft_abc123

Available Skills

Content & Copywriting

  • copywriting - Website copy, landing pages
  • social-content - Twitter, LinkedIn posts
  • email-sequence - Email campaigns
  • blog-generate-with-images - Blog posts with images
  • changelog-to-marketing - Convert changelogs to content

Content Remix & Import

  • content-import - Import from Twitter, blogs, news sites
  • content-remix - Remix with preset angles:
    • Crypto Simplified - For beginners, simple analogies
    • Cross-Border Hero - Focus on remittance savings vs Western Union
    • Stablecoin Education - Build trust, explain USDC safety
    • Controversial Take - Bold opinions, viral potential
    • Africa Focus - Local context for African markets
    • Founder Story - Personal, authentic, community building
  • brand-consistency-check - Validate against brand guidelines

SEO & Growth

  • seo-audit - Technical SEO review
  • programmatic-seo - Scale with templates
  • schema-markup - Structured data

Web Scraping & Research

  • web-scrape - Scrape any website for content, HTML, markdown
  • web-extract - Extract structured data using LLM
  • web-crawl - Crawl entire websites
  • web-search - Search and scrape results

Strategy

  • marketing-ideas - Campaign brainstorming
  • launch-strategy - Product launches
  • referral-program - Viral loops

Configuration

Configuration is stored in ~/.replycash/:

~/.replycash/
├── config.json          # Provider settings
├── credentials.json     # Agent credentials (keep secure!)
├── skills/              # Downloaded skill files
├── prompts/             # Marketing prompts
└── debug.log            # Debug logs

Switching Providers

# Run setup again to change provider
replymarketing --setup

Development

# Clone repository
git clone https://github.com/yourorg/replymarketing-cli.git
cd replymarketing-cli

# Install with uv
uv pip install -e ".[dev]"

# Run linter
ruff check .

# Run type checker
mypy src/replymarketing

Environment Variables

Variable Description
OPENAI_API_KEY OpenAI API key
ANTHROPIC_API_KEY Anthropic API key
GEMINI_API_KEY Google Gemini API key

API Integration

The CLI integrates with Reply Cash Marketing Hub API:

  • API Base: https://reply-marketing-api.vercel.app/api/v1
  • Frontend: https://reply-marketingz.vercel.app
  • Skills: https://reply-marketingz.vercel.app/skills/

Workflow

  1. Create Content - Generate with AI or import from URL
  2. Brand Check - Validate against guidelines
  3. Submit Draft - Send for human approval
  4. Review - Approver reviews via frontend URL
  5. Publish - Auto-publish after approval

License

MIT © Reply Cash

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