Marketing ROI package
ROI - Return on Investment is an all inclusive package for maketing analytics. The first release focuses on cohort analysis. The plan is to slowly include more analysis, as the package grows.
You can install ROI using
pip install roi
Example: Cohort Analysis
import pandas as pd import matplotlib.pyplot as plt from roi import cohort analysis # Read dataset data= pd.read_csv('/content/data.csv',encoding='latin',parse_dates=['OrderDate']) #Pass the dataframe to an instance of cohort analysis class and also pass name of the column with UserId and ActivityDate. analysis = cohort_analysis(input_df=data, ActivityDate='OrderDate', CustomerID='UserId') ## Generate retention heatmap analysis.plot_retention()
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