seoslug
Deterministic SEO payload generation for content platforms.
Quick start
from seoslug import SEOConfig, URLPolicy, SEOEntity, build_seo_payload
config = SEOConfig(
canonical_host="blog.example.com",
public_base_url="https://blog.example.com",
url_policy=URLPolicy(
enforce_https=True,
lowercase_paths=True,
trailing_slash="never",
),
)
entity = SEOEntity(
entity_type="post",
title="Introducing v2",
excerpt="A fully deterministic SEO payload library.",
)
payload = build_seo_payload(entity, "/blog/introducing-v2", config)
That is it. payload is a SEOPayload dataclass with title, description, canonical,
robots, og, twitter, and schema_jsonld -- ready to inject into your HTML.
Render the full <head> in one call:
payload.render_html()
# '<title>Introducing v2</title>\n<meta name="description" ...'
Or access individual fields:
payload.title # "Introducing v2"
payload.canonical # "https://blog.example.com/blog/introducing-v2"
payload.og.image # None (set default_og_image in config)
payload.to_dict() # plain dict for JSON serialization
{
"title": "Introducing v2",
"canonical": "https://blog.example.com/blog/introducing-v2",
"robots": "index,follow",
"og": {
"type": "article",
"title": "Introducing v2",
"url": "https://blog.example.com/blog/introducing-v2"
},
"twitter": {
"card": "summary_large_image",
"title": "Introducing v2"
},
"schema_jsonld": {
"@context": "https://schema.org",
"@type": "Article",
"name": "Introducing v2",
"url": "https://blog.example.com/blog/introducing-v2"
}
}
Render the same payload twice -- identical HTML, identical hash. That is the foundation of everything that follows.
Benchmarks
10,000 payloads in 276 ms (28 µs/payload)
Every payload includes: canonical URL, Open Graph (10+ fields), Twitter Cards (6+ fields), robots directive, and JSON-LD structured data. That is 10,000 complete SEO metadata objects in under 300 ms.
Comparison: manual vs seoslug
| Task | Manual | seoslug |
|---|---|---|
| Canonical URL | Construct by hand | build_seo_payload(entity, path, config) |
| Open Graph tags | 10+ <meta> tags |
payload.og or payload.render_html() |
| Twitter Cards | 6+ <meta> tags |
payload.twitter or payload.render_html() |
| JSON-LD schema | Write and maintain schema.org JSON | Auto-generated |
| BreadcrumbList | Manual BreadcrumbList JSON-LD |
Breadcrumb(name, url) auto-generates |
| URL normalization | HTTPS, trailing slash, lowercase logic | URLPolicy handles it |
| HTML excerpt | Strip tags, decode entities, truncate | Built-in html_to_text() |
| Validation | Manual audit of title/description length | emit_warnings=True in config |
| HTML rendering | Jinja2 template for every tag | payload.render_html() |
| Content-based ETag | Manual hash | payload.etag() |
| Testing | Manual snapshot fixtures | Deterministic: assert payload == dict |
Why determinism matters
p1 = build_seo_payload(entity, path, config)
p2 = build_seo_payload(entity, path, config)
assert p1 == p2 # Always True
Most SEO tools produce different output for identical input: random cache busters, timestamps, dictionary key order instability. seoslug does none of that. Every call is a pure function with zero side effects.
- Commit SEO output to Git and validate it in CI. If SEO changes, your build fails.
- Cache forever. Identical inputs always produce identical metadata. No invalidation logic needed.
- Diff staging vs production to instantly reveal configuration drift.
- Track SEO evolution right alongside your code.
SEO becomes another deterministic build artifact -- testable, cacheable, and CI-verifiable.
Features
| Category | What seoslug handles |
|---|---|
| URL normalization | HTTPS enforcement, trailing slash policy, lowercase paths, duplicate-slash collapse, tracking-parameter stripping (detrack or built-in regex) |
| Open Graph | og:title, og:description, og:image (+ width/height/alt), og:type, og:url, og:site_name, og:locale/locale:alternate, og:audio, og:video |
| Twitter Cards | twitter:card, twitter:title, twitter:description, twitter:image (+ alt), twitter:site, twitter:creator |
| JSON-LD schemas | Article, WebPage, VideoObject, CollectionPage, SearchResultsPage, Product, Organization, LocalBusiness, FAQPage, BreadcrumbList |
| Schema registry | Register custom schema generators for any schema.org type |
| Robots directives | index/noindex, follow/nofollow, max-snippet, max-image-preview - via string or structured Robots dataclass |
| Breadcrumbs | Breadcrumb(name, url) auto-generates BreadcrumbList JSON-LD |
| Validation warnings | Title length, description length, canonical URL scheme, OG image URL, robots format |
| Dependency model | Default: seoslug[fast] (lxml + detrack). Minimal: seoslug[light] (pure Python). |
Framework support
| Framework | Integration |
|---|---|
| FastAPI / Starlette / Litestar | Call build_seo_payload in your route handler. Or use build_seo_payload_async to offload to a thread pool. |
| Django / Flask / Quart | Call in your view function. Pass the dataclass to your template context. |
| Static site generators (Pelican, MkDocs, Astro) | Run at build time. Commit the JSON output to Git. |
| Custom CMS | Use build_seo_payload_dict for a plain dict if you prefer. |
Installation
pip install "seoslug[fast]"
This is the recommended install. It includes lxml (C-optimized HTML extraction) and detrack (tracking-parameter stripping).
For a minimal footprint with pure-Python fallbacks:
pip install "seoslug[light]"
Identical output. Only performance differs for very large HTML bodies.
At a glance
# Structured OG images
entity = SEOEntity(
entity_type="post",
featured_image=OGImage(url="https://ex.com/img.jpg", width=1200, height=630, alt="Hero"),
)
# Structured robots
config = SEOConfig(..., default_robots=Robots(index=True, follow=False, max_snippet=-1))
# Breadcrumbs
entity = SEOEntity(
entity_type="page",
breadcrumbs=[Breadcrumb(name="Home", url="/"), Breadcrumb(name="Blog", url="/blog")],
)
# Schema registry
registry = SchemaRegistry()
registry.register("Podcast", lambda e, c, can, t, d, og: {"@type": "Podcast", "name": t})
# Factory shortcuts
entity = from_blog_post(title="Hello", body_html="<p>World</p>", author="Jane")
# Fluent builder
entity = SEOEntityBuilder().entity_type("product").title("Widget").sku("W-001").build()
# Async support
payload = await build_seo_payload_async(entity, "/post", config)
# Dict wrapper
d = build_seo_payload_dict(entity, "/post", config)
# Render HTML
head_html = payload.render_html()
# Content hash / ETag
fingerprint = payload.hash()
etag_value = payload.etag()
Documentation
1 maintainer
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