site-voice-packs 0.6.1

Ready-to-use SITE.md and VOICE.md context packs for AI-generated web structure and copy.

site-voice-packs

Drop-in SITE.md and VOICE.md context packs for AI-generated web pages.

Pick a public web pattern, copy the matching files into your project, and give your agent structure plus writing rhythm:

• SITE.md: section order, page jobs, structure recipes, and content boundaries.
• VOICE.md: sentence rhythm, heading shape, CTA shape, claim boundaries, and benchmark gates.

Reference names identify public pages used for measurement. They do not imply official guidelines, affiliation, endorsement, or permission to reuse protected brand identity.

Context Stack

Use the files together without overlapping responsibilities:

Context	Owns	Must not supply
Project brief	product category, audience, facts, domain nouns, examples, offer, claims	reference-site nouns
DESIGN.md	colors, typography, spacing, layout grid, components, motion, imagery style	copy rhythm or claims
SITE.md	page structure, section order, section jobs, conversion path	colors, fonts, product category
VOICE.md	sentence rhythm, heading behavior, CTA shape, claim boundaries	product nouns, visual design

Use the reference files for pattern, not subject matter.

Featured Profiles

Profile	Tone	Best for
Apple	premium, minimal	product launches
Anthropic	measured, institutional	AI safety and product pages
EYESMAG	concise, culture-led	Korean fashion and lifestyle copy
Figma	collaborative, creative	design-tool pages
GitHub	developer-first	platform and ecosystem copy
Highsnobiety	editorial, commerce-aware	culture and fashion launches
Hypebeast	trend-led	streetwear and culture blurbs
Linear	precise, product-team	SaaS positioning
Monocle	polished, global	city, design, and affairs copy
Notion	simple, workspace	productivity pages
OpenAI	research-to-product	AI product pages
Shopify	merchant-growth	commerce pages
Stripe	calm, technical	fintech and SaaS copy
Vercel	performance-led	developer platform pages
Wallpaper	design-editorial	architecture and interiors copy

The full collection now includes 33 reference-only profiles, including popular web products such as Canva, LinkedIn, Netflix, TikTok, WhatsApp, Zoom, and PayPal. See the VOICE.md collection and the SITE.md collection.

Use

Download one structure profile and one copy profile:

curl -L https://raw.githubusercontent.com/SihyeonJeon/site-voice-packs/main/sites/stripe.md -o SITE.md
curl -L https://raw.githubusercontent.com/SihyeonJeon/site-voice-packs/main/voices/stripe.md -o VOICE.md

Tell your agent:

Use @SITE.md for page structure and @VOICE.md for copy rhythm. Bring our own product nouns, facts, and claims.

Each file is plain Markdown. Public profiles remove source nouns, raw CTAs, navigation labels, paragraph samples, logos, screenshots, and brand assets. Use SITE.md when building a web page; use VOICE.md when writing headings, CTAs, UI copy, and launch copy.

See Brand Usage for the boundary rules.

Not DESIGN.md

DESIGN.md describes visual identity: colors, typography, spacing, components, layout, and responsive behavior. SITE.md describes page structure: section order, section jobs, page archetype, and content boundaries. VOICE.md describes writing behavior: rhythm, CTA shape, claim safety, and copy-safety gates.

Read the role map in DESIGN.md vs SITE.md / VOICE.md.

Before / After

Same LedgerFlow prompt, scored against Stripe:

Candidate	Result	Overall	Variety	CTA	Copy safety
Without VOICE.md	FAIL	63.8	40.5	25.0	100.0
With VOICE.md	PASS	91.1	45.8	100.0	96.2

See the full comparison.

For a visible web result, see the SITE.md + VOICE.md web comparison. It shows the same HTML landing-page prompt with and without the context files, including screenshots and a webfit score.

webfit makes the visual comparison reproducible:

site2voice webfit \
  --voice packs/stripe/voice.json \
  --site packs/stripe/site.json \
  --min-delta 20 \
  --min-copy-safety 95 \
  --max-mimic-risk 5 \
  examples/comparisons/stripe-ledgerflow-web/without-context.html \
  examples/comparisons/stripe-ledgerflow-web/with-site-voice.html

Optional CLI

Generate a new context pack from any public URL:

pipx install site-voice-packs
site2voice init https://example.com

The PyPI package uses the repo name, site-voice-packs. The CLI keeps site2voice and also exposes site-voice-packs.

Generate only a page-structure file:

site2voice site https://example.com --out SITE.md

Validate generated copy:

site2voice bench https://example.com draft.md --strict

Score visible HTML outputs:

site2voice webfit --voice voice.json --site site.json before.html after.html

Need site.json, voice.json, or an agent prompt too? Use the full context packs.

Status

Develop

python3 -m pip install -e .
make test
make bench-ci

License

MIT