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MCP server for Trakkr — AI visibility monitoring for ChatGPT, Perplexity, Gemini, and more

Project description

trakkr-mcp

MCP server for Trakkr — AI visibility monitoring.

Connect your AI assistant (Claude Code, Claude Desktop, Cursor, VS Code, Codex CLI, Windsurf, Zed, Cline, Continue, and any other MCP client) to Trakkr and query your brand's AI search visibility data conversationally.

Quick Start

The fastest path is uvuvx auto-installs and runs the server with zero setup:

# One-time, if you don't have uv:
brew install uv

# Set your MCP connect token from Settings > Developer:
export TRAKKR_API_KEY="mcp_connect_your_token_here"

# Optional, run the server directly to verify it works:
uvx trakkr-mcp

You usually don't run uvx trakkr-mcp yourself — your MCP client runs it for you based on the config below. Scale users with legacy sk_live_ REST keys can still use those keys for direct local mode, but new setups should use the MCP connect token.

Configuration

Pick the client you use. The full setup guide, including a live picker that updates the snippet per client, lives at trakkr.ai/learn/api/mcp.

Claude Code (CLI)

Run once in any terminal:

claude mcp add trakkr \
  -e TRAKKR_API_KEY=mcp_connect_your_token_here \
  -- uvx trakkr-mcp

Claude Desktop

~/Library/Application Support/Claude/claude_desktop_config.json (macOS) or %APPDATA%\Claude\claude_desktop_config.json (Windows):

{
  "mcpServers": {
    "trakkr": {
      "command": "uvx",
      "args": ["trakkr-mcp"],
      "env": {
        "TRAKKR_API_KEY": "mcp_connect_your_token_here"
      }
    }
  }
}

Cursor

~/.cursor/mcp.json (global) or .cursor/mcp.json (project):

{
  "mcpServers": {
    "trakkr": {
      "command": "uvx",
      "args": ["trakkr-mcp"],
      "env": {
        "TRAKKR_API_KEY": "mcp_connect_your_token_here"
      }
    }
  }
}

VS Code (Copilot Chat)

.vscode/mcp.json — uses the input-prompt pattern so the key never lands in source:

{
  "servers": {
    "trakkr": {
      "type": "stdio",
      "command": "uvx",
      "args": ["trakkr-mcp"],
      "env": {
        "TRAKKR_API_KEY": "${input:trakkr-connect-token}"
      }
    }
  },
  "inputs": [
    {
      "type": "promptString",
      "id": "trakkr-connect-token",
      "description": "Trakkr MCP connect token",
      "password": true
    }
  ]
}

Codex CLI

~/.codex/config.toml:

[mcp_servers.trakkr]
command = "uvx"
args = ["trakkr-mcp"]
env = { TRAKKR_API_KEY = "mcp_connect_your_token_here" }

Windsurf

~/.codeium/windsurf/mcp_config.json:

{
  "mcpServers": {
    "trakkr": {
      "command": "uvx",
      "args": ["trakkr-mcp"],
      "env": {
        "TRAKKR_API_KEY": "mcp_connect_your_token_here"
      }
    }
  }
}

Zed

~/.config/zed/settings.json:

{
  "context_servers": {
    "trakkr": {
      "source": "custom",
      "command": {
        "path": "uvx",
        "args": ["trakkr-mcp"],
        "env": {
          "TRAKKR_API_KEY": "mcp_connect_your_token_here"
        }
      }
    }
  }
}

Cline, Continue, or other MCP clients

Most clients accept the standard mcpServers JSON shown above for Cursor/Claude Desktop/Windsurf. Check your client's MCP documentation for the exact config file location, and see trakkr.ai/learn/api/mcp for an up-to-date picker.

Available Tools

The heaviest read tools (get_citations, get_competitors, get_reports, get_research_run) take a response_format argument: concise (the default) caps long lists and drops verbose dumps so the result never swamps the model's context, while detailed returns the full payload. Either way a size guard holds every response under the context ceiling and, when it trims, tells you how to fetch the rest (page with offset, narrow the window, or read the matching trakkr:// resource).

Core Data

Tool Description
list_brands List all brands you're tracking. Returns brand IDs needed for other tools.
get_visibility_scores Get AI visibility scores and trends over time.
list_prompts List tracked search queries for a brand.
manage_prompt Create, update, or delete a tracked prompt.
suggest_prompts Suggest fresh prompts to track, grounded in the brand's own profile and deduped against what it already tracks.
update_brand_aliases Update the brand's aliases (alternate names folded into its visibility). Add, remove, or set.

Visibility

Tool Description
get_citations Citation URLs and trends. Views: list, history, queries, sources, feed, heatmap.
get_rankings Competitive rankings in AI search results.
get_model_breakdown Visibility by AI model (ChatGPT, Perplexity, Gemini, etc.).
get_competitors Competitor analysis. Views: summary, arena, head-to-head, by-model, threats.

Intelligence

Tool Description
get_opportunities Citation gaps where competitors appear but you don't.
get_content_ideas AI-generated content ideas to improve visibility.
get_perception How AI models describe and position the brand. Paid plan required.
get_prism AI Pages analysis: positioning, strengths, weaknesses, opportunities. Paid plan required.
get_narratives Narrative intelligence: tracked topics and storylines. Scale plan required.

Research

Read access to the full prompt research analytics — the same payload that powers the in-app /research page. Topic snapshots can be triggered too, gated by the brand's monthly snapshot credits (Trial 1, Growth 5, Scale 5, per active brand). Full prompt research runs are not exposed — they run daily on a schedule.

Tool Description
get_latest_research Most recent completed run with the full analytics payload. Canonical "what does my latest research show" lookup.
get_research_runs List runs newest-first with visibility, mention rate, top competitors, and snapshot topic where applicable.
get_research_run Full payload for one run: visibility, position distribution, competitor share, intent and focus breakdowns, best/missed prompts, per-prompt results.
get_research_credits Topic snapshot credit usage for the current month.
run_research_snapshot Trigger a topic snapshot (50 focused prompts). Async, 3-5 min; consumes one monthly credit (5/mo per active brand).

Crawler

Tool Description
get_crawler_overview Overview tab: hero stats, chart, setup state, top pages, and recent preview.
get_crawler_live Live tab: activity, pages, or sessions with dashboard filters.
get_crawler_pages Pages tab: pages, paths, or normalized bots.
get_crawler_detail Drawer data for one page, path, or bot (kind + entity_id): verdict, pipeline, health, traffic, diagnostics.
get_crawler_access Access tab: findings, bot matrix, robots.txt, llms.txt, submit-to-search.
preview_crawler_access_fix Preview an Access fix without applying it.
send_crawler_verification_ping Send the verification ping shown in the dashboard.
submit_crawler_to_search Submit crawler pages to AI search via IndexNow.
get_crawler_submit_status Read submit-to-search status and summary.

Audit & Recommendations

Read-only access to Trakkr's unified recommendation queue and site-audit data. These tools never trigger analysis or generation — they surface data the dashboard has already produced. Ideal for running an AI-search technical audit conversationally.

Tool Description
get_actions List recommended actions from the unified queue (audit, crawler, prompts, citations, etc.). Filter by source, category, action_type, lens, or quick_win.
get_action_stats Aggregate counts by status, category, action_type, and source.
list_audits List site audits for a brand (overall_score, issue counts, detected CMS).
get_audit_findings Audit issues + flagged pages for the latest (or specified) audit. Includes has_llms_txt / ai_crawler_blocked / has_sitemap rollups.
list_page_analyses List recent cached deep page analyses for a brand.
get_page_analysis Cached deep analysis for one URL — AI diagnosis, citation verdict, failed checks, ready-to-paste schema, entities, bot visibility.

Actions

Tool Description
run_diagnosis Diagnose a search query across AI models in real-time.
get_diagnosis_result Get diagnosis results, history, or usage quota.
generate_report Generate an AI visibility report (executive, weekly, or full).
get_reports List or retrieve generated reports.
export_data Export data as JSON or CSV.

Reddit

Tool Description
get_reddit Reddit monitoring data. Views: overview, feed, opportunities, thread, subreddits, triggers, analytics.
manage_reddit_subreddit Add or remove monitored subreddits. Add uses the public API subreddit_name body field.
manage_reddit_trigger Add or remove keyword triggers that drive Reddit scanning.
manage_reddit_opportunity Dismiss an opportunity or mark it responded.
scan_reddit Queue an on-demand Reddit scan.

Workflows

Tool Description
get_workflows Read workflow definitions, runs, run details, or templates.
manage_workflow Pause, resume, soft-delete, or clone from a template. Delete maps to PATCH /workflows/{id} with status=deleted.

Activity

Tool Description
get_changes What moved for a brand since a timestamp: visibility, citations, competitors, rank, crawler signals, opportunities, reports. Returns a latest_seen cursor to pass back as since next time. A daily watch digest, not a live feed.
get_notifications Read notifications by event_type, unread state, and lookback window.
mark_notifications_read Mark specific notifications read or use mark_all=true for the brand.
manage_webhook List, inspect, create, delete, or test webhooks. Create uses signing_secret and underscore event names such as visibility_changed.

Content

Tool Description
get_knowledge Read knowledge sources or aggregate stats. Views: sources, stats.
get_articles Read articles. Views: list, detail. Status filters: draft, review, ready, published.
get_writing_style Read writing style profile or source samples.

Agency

Tool Description
list_brand_groups List accessible agency brand groups with member brands.
compare_brands Compare 2-10 brands across visibility, citations, and actions.
get_portfolio_actions Highest-impact open actions across accessible brands, optionally filtered by group_id or quick_win.

Resources

Resources let a client pull Trakkr context into a chat with no tool call (for example @trakkr://brand/<id>/briefing in clients that support resources). Each one is a small, read-only, bounded view, so reading it never triggers analysis or compute.

Your brand (paste-ready briefings)

Markdown you can @-attach to any chat (writing a page, briefing an agency, steering another AI). Each reads like a brief, not a payload, and is summary-first and bounded.

Resource Description
trakkr://brand The index of your brands and their IDs, each linked to the briefings below. Start here to find a brand ID.
trakkr://brand/{brand_id}/brand-book The star: paste-ready context so any AI describes the brand right. What it is, how AI frames it today, what to set straight, and the proof.
trakkr://brand/{brand_id}/snapshot Latest AI visibility: the headline scores, a by-model table, and the prompts where you win and where you lose.
trakkr://brand/{brand_id}/citation-gaps Prompts where AI cites a rival but not you, ranked, with who gets cited and what to publish to win them.
trakkr://brand/{brand_id}/prompts The AI-search questions Trakkr is tracking for this brand, active and paused.

Your brand (live state, JSON)

Machine-shaped views for programmatic reads.

Resource Description
trakkr://brands The brands you can access, with the IDs that fill the per-brand templates below.
trakkr://brand/{brand_id}/briefing Headline state: current visibility and trend plus the open-action snapshot.
trakkr://brand/{brand_id}/actions The brand's top open actions, most impactful first.
trakkr://brand/{brand_id}/changes What moved in the last week. The same digest as get_changes.
trakkr://brand/{brand_id}/latest-report The most recent generated report (headline metrics and metadata).

Data & Research

Every rival shows you your own numbers. These resources expose Trakkr's public research on what actually moves the needle in AI search: the evidence behind getting cited. Each one reads as a sharp analyst briefing (a lead number, a tight table, a short "what to do"), fetched live from Trakkr's public /data studies and cached, so the figures stay current and the package never ships stale numbers. The data is public/CC, so attribution is welcome.

Resource Description
trakkr://data Index of the research briefings below, with a one-line hook for each.
trakkr://data/what-gets-cited Which page types earn AI citations (blogs win, product and help pages lose), and owned vs third-party.
trakkr://data/crawler-personalities What each AI bot actually fetches and reads, and how aggressively it crawls.
trakkr://data/llms-txt-truth The honest null result: llms.txt shows no detectable citation lift.
trakkr://data/schema-advantage How strongly structured data correlates with getting cited by AI.
trakkr://data/citation-decay How fast AI citations fade: most last a single day.
trakkr://data/model-divergence Where AI models disagree on who to recommend (they agree under half the time).
trakkr://data/playbook The synthesis: the rules for getting cited in AI search, with links to the evidence.

Workflows (Prompts)

Prompts are server-provided slash commands. The moment Trakkr is connected they appear in your client's prompt menu (/weekly-review, /citation-gap-plan, and so on). Each one is a parameterised playbook: it chains the right tools and the trakkr://data research in the right order and shapes the result into a finished, scannable briefing, most important first. Arguments are optional. Leave a brand out and the workflow resolves it for you.

Prompt What you get
weekly-review Your Monday AI-search brief. Visibility and trend, who is gaining, the biggest citation gaps, and the easy wins, as five tight bullets. Args: brand, period (default 7d).
competitor-teardown Where a rival beats you, where you beat them, and three moves to close the gap. Args: brand, competitor.
citation-gap-plan The prompts you are losing, cross-referenced with the research on what actually gets cited, ending in a ranked plan of what to publish. Args: brand.
content-brief A citation-optimised outline plus the on-page schema to include for one piece, ready to hand to a writing tool. Args: brand, topic.
setup-tracking Onboarding in one conversation: confirm the brand, set its market, then propose a starter set of prompts to track and create them on your say-so. Args: domain.
trakkr-watch A watch playbook. Pulls the latest changes for a brand, summarizes what moved in plain language, and offers next steps. On repeat checks, pass the last latest_seen cursor so you only see what is new. Args: brand_id, since.

Example Conversations

Once connected, you can ask your AI assistant things like:

  • "How is my brand doing in AI search this month?"
  • "Which competitors are gaining ground in ChatGPT?"
  • "What content opportunities am I missing?"
  • "Show me which pages get cited most by Perplexity"
  • "Run a diagnosis on 'best project management tools'"
  • "What does my visibility trend look like over the last 90 days?"
  • "Show crawler overview for Nike"
  • "What changed in Live this week?"
  • "Preview crawler access fixes"
  • "Send a verification ping"
  • "Run a full AI search technical audit of my brand"
  • "What are my top open actions right now?"
  • "Show me every critical/high issue from the latest audit, and the worst-scoring pages"
  • "What's the deep page analysis say about /pricing?"
  • "Summarize my latest research run — visibility, top competitors, and missed prompts"
  • "Run a topic snapshot on 'enterprise pricing pages' and tell me when it's done"
  • "What Reddit threads should I jump into this week?"
  • "List my active workflows and what fired in the last seven days"
  • "/weekly-review Nike" for a five-bullet Monday brief, or "/citation-gap-plan" for a ranked plan of what to publish
  • "/competitor-teardown Nike Adidas" to see exactly where a rival is winning and the three moves to close it
  • "Keep an eye on Nike and tell me if anything moves" (uses the trakkr-watch prompt)
  • "What changed for my brand since yesterday?"
  • "Show unread visibility_drop notifications and mark them all as read"
  • "Wire a webhook to https://example.com/hook for visibility_changed and citation_gained"
  • "Compare these brands on visibility, citations, and actions"
  • "Using Trakkr's research, what page types actually get cited in AI search?" (reads trakkr://data/what-gets-cited)
  • "Does llms.txt help me get cited?" (reads trakkr://data/llms-txt-truth)
  • "Give me the AI-search playbook for getting cited" (reads trakkr://data/playbook)

Requirements

  • Python 3.10+
  • A paid Trakkr account with an MCP connect token from Settings > Developer

Documentation

Full API documentation: trakkr.ai/learn/api

MCP setup guide: trakkr.ai/learn/api/mcp

License

MIT

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