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VisiblyAI MCP Server

SEO tools for Claude Code. Free local tools + paid API-powered analysis.

Production routing: MCP clients connect to https://mcp.visibly-ai.com/mcp. The installed package sends API-backed tool calls to https://app.visibly-ai.com/api/v1/mcp. The marketing domain visibly-ai.com is not an API host.

Free tools (no API key needed): keyword classifier, SEO checklists, best practices, URL analysis, Google guidelines, workflow skills.

Paid tools (require API key + credits): traffic analysis, keyword research, backlinks, competitors, OnPage SEO audit, PageSpeed/Core Web Vitals, SERP analysis, sitemap audit, structured data validation, hreflang checks, link checking, SEO agents, SEO workflows, advanced keyword classification.

Quick Start

Option 1: Remote server (zero install, recommended)

No Python or pip needed. Just add a URL to your Claude Code config:

# With API key (all 48 tools):
claude mcp add --transport http \
  --header "Authorization: Bearer lc_your_key" \
  visiblyai https://mcp.visibly-ai.com/mcp

# Without API key (8 free tools only):
claude mcp add --transport http visiblyai https://mcp.visibly-ai.com/mcp

Option 2: uvx (local, no install needed)

claude mcp add --transport stdio \
  --env VISIBLYAI_API_KEY=lc_your_key \
  visiblyai -- uvx visiblyai-mcp-server

Option 3: pip install (local)

pip install visiblyai-mcp-server
claude mcp add --transport stdio \
  --env VISIBLYAI_API_KEY=lc_your_key \
  visiblyai -- visiblyai-mcp-server

Then restart Claude Code.

No API key? Free tools work without one. Get an API key at app.visibly-ai.com/register to unlock paid tools.

Tools

Free (local, no credits) — 8 tools

Tool Description
classify_keywords_simple Classify keywords by intent, funnel stage, brand type, topic (local regex, DE+EN)
seo_checklist 5 checklists: general, blog, ecommerce, discover, backlink
seo_guidance Best practices: title tags, EEAT, Core Web Vitals, schema, and more
get_google_guidelines Official Google Search guidelines by category (scraped weekly)
get_skill Fetch SEO workflow guides: audit, keyword research, competitor analysis
analyze_url_structure Check URL SEO-friendliness
get_account_info Check your credit balance and tier
list_locations Available countries for paid tools

Paid (API-powered, uses credits) — 20 tools

Tool Credits Description
classify_keywords_advanced varies Keyword classification with DataForSEO Search Intent API + regex (more accurate intent)
get_traffic_snapshot varies Current organic/paid traffic for a domain
get_historical_traffic varies Traffic trends (up to 5 years)
get_keywords varies Top ranking keywords with volume and position
get_competitors varies Competitor domains by keyword overlap
get_backlinks varies Backlink profile with Domain Rating
get_referring_domains varies Referring domains with authority scores
validate_keywords varies Search volume, competition, CPC for keyword list
crawl_website 15-60 Live crawl + optional 24-point OnPage analysis
onpage_analysis 15 Full 24-point OnPage SEO audit
check_serp 15 Live Google SERP results for a keyword: top organic results with position, URL, domain
check_pagespeed 5 Google PageSpeed Insights + Core Web Vitals: LCP, CLS, TBT, performance score
audit_sitemap 20 XML sitemap audit: total URLs, duplicates, broken links, lastmod coverage
check_structured_data 5 JSON-LD and microdata validation: schema types, required fields, errors
check_hreflang 10 Hreflang validation: x-default, language codes, bidirectional linking
check_links 20 Broken link detection on a page
seo_agent varies Run specialized SEO agents: analyst, strategist, copywriter, consultant
seo_workflow 150-200 Multi-step SEO workflows: seo_performance_audit, indexing_diagnosis
query_knowledge_base 2 Semantic RAG search over SEO knowledge base, blog articles, Google guidelines
query_fanout 10-60 AI query fan-out and content coverage analysis

Google & Project (API key required, 0 credits) — 5 tools

These tools use your own Google OAuth tokens connected via the VisiblyAI platform.

Tool Description
list_projects List your EEAT projects with scores and status
get_project Get project details, competitors, and Google connections
get_google_connections Show connected GSC/GA4 properties and pairings
query_search_console Query GSC: clicks, impressions, CTR, position by query/page/country/device
query_analytics Query GA4: traffic overview, top pages, traffic sources, revenue

Project data & content (API key required, 0 credits, read-only) — 15 tools

Nothing here writes back to visibly or spends credits. Team members read on the project owner's data; area roles apply (analytics / seo_tools / content).

Tool What it returns
get_gsc_clusters Topic clusters (top_n), quick wins, alerts, computing/stale flags
get_cluster_keywords Keywords of one cluster, paginated (cluster_key from the overview)
get_analytics_insights GA4 flow, funnel, channels, AI-referrer signals
get_revenue_insights Revenue totals, top keywords/pages, Pareto, cluster revenue
get_scorecard KPI scorecard, 28 or 90 days
get_eeat_summary E-E-A-T scores, trend, open todos, competitors
list_pages Page inventory with GSC metrics and index state
get_internal_links Link-graph summary + orphans, or inbound links of one URL
recall Facts remembered in the visibly chat (tier Pro)
list_articles / get_article Articles; text only on request, chunked
list_content_queries / get_content_briefing / get_content_status Content analyses, briefing, status
score_text Brand + AI-slop check, NSS with a finished analysis

Limits: 60 requests/minute per key, responses up to 256 KiB (lists continue via page.next_offset), requests up to 512 KiB. Errors come as {"error": "<code>", "message": ...} (not_found, role_no_access, rate_limited, result_too_large, ...).

Examples

In Claude Code, just ask naturally:

> Classify these keywords: "seo tool kaufen", "was ist seo", "seo agentur berlin"

> Give me the blog SEO checklist in German

> What are the best practices for title tags?

> What does Google say about EEAT?

> Get the top keywords for example.com

> Run an OnPage SEO analysis on https://example.com/page for the keyword "seo tool"

> Run a full SEO performance audit for example.com (project_id: 12)

> Search the knowledge base for structured data best practices

Configuration

Environment Variable

Variable Required Description
VISIBLYAI_API_KEY For API-backed tools API key from app.visibly-ai.com
VISIBLYAI_API_URL No Override the API base URL for local development or staging

Getting an API Key

  1. Sign up at app.visibly-ai.com/register
  2. Go to Settings > API Keys
  3. Create a new key (starts with lc_)
  4. Add it to your Claude Code MCP config

Subscription Tiers

Tier Credits/month Price
Free 0 Free
Standard 9,000 €49/mo
Pro 30,000 €149/mo
Agency 90,000 €499/mo

Requirements

  • Python 3.10+
  • Claude Code CLI

Development

Run the test suite with PYTHONPATH=src, not a plain python -m pytest:

PYTHONPATH=src python -m pytest tests -q --ignore=tests/integration

Without PYTHONPATH=src, python -m pytest can resolve visiblyai_mcp against an installed package version instead of the local src/ checkout, so tests run against the wrong code. --ignore=tests/integration skips the tests that need a live API key.

License

MIT

Metadata

Release files for visiblyai-mcp-server 0.8.0

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