SEO toolkit for Wagtail CMS - meta tags, Open Graph, Twitter Cards, and Schema.org structured data

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Project description

wagtail-herald

Philosophy

SEO optimization shouldn't require deep technical knowledge. While Wagtail provides excellent content management, setting up proper meta tags, Open Graph, Twitter Cards, and Schema.org structured data requires significant manual work.

wagtail-herald provides a comprehensive SEO solution with just two template tags. Site-wide settings are managed through Wagtail's admin interface, while page-specific SEO can be configured per-page with sensible defaults.

The goal is to help content editors achieve best-practice SEO without touching code, while giving developers full control when needed.

Key Features

Simple Integration - Just 2 template tags: {% seo_head %} and {% seo_schema %}
Site-wide Settings - Configure Organization, favicons, social profiles from admin
Page-level SEO - Uses Wagtail's built-in SEO fields + OG image override
13+ Schema Types - Article, Product, FAQ, Event, LocalBusiness, and more
Automatic BreadcrumbList - Generated from page hierarchy
Locale Support - Per-page language/region targeting with {% page_lang %} tag
Analytics Integration - GTM, GA4, Facebook Pixel, Microsoft Clarity from admin
robots.txt Management - Configure robots.txt from admin interface
Japanese UI - Full Japanese localization for admin interface

Comparison with Existing Libraries

Feature	wagtail-seo	wagtail-metadata	wagtail-herald
Meta tags	Yes	Yes	Yes
Open Graph	Yes	Yes	Yes
Twitter Card	Yes	Yes	Yes
Organization Schema	Yes	No	Yes
Article Schema	Yes	No	Yes
BreadcrumbList	No	No	Auto-generated
FAQPage Schema	No	No	Yes
Product Schema	No	No	Yes
Event Schema	No	No	Yes
LocalBusiness Schema	No	No	Yes
13+ Schema types	No	No	Yes
Locale (og:locale)	No	No	Yes
GTM/Analytics	No	No	Yes
robots.txt	No	No	Yes
Template tags	3 includes	1 tag	2 tags
Japanese UI	No	No	Yes

Installation

pip install wagtail-herald

Add to your INSTALLED_APPS:

# settings.py
INSTALLED_APPS = [
    # ...
    'wagtail.contrib.settings',  # Required
    'wagtail_herald',
    # ...
]

Quick Start

1. Add Template Tags

{% load wagtail_herald %}
<!DOCTYPE html>
<html>
<head>
    {% seo_head %}
</head>
<body>
    <!-- Your content -->

    {% seo_schema %}
</body>
</html>

That's it! The template tags handle everything:

{% seo_head %} - Meta tags, OG, Twitter Card, favicon, hreflang, analytics scripts
{% seo_schema %} - All JSON-LD structured data

2. Configure Site Settings

Go to Settings > SEO Settings in Wagtail admin to configure:

Organization name, logo, type
Social media profiles (Twitter, Facebook, etc.)
Default OG image
Favicon and Apple Touch Icon
Google/Bing site verification
Analytics (GTM, GA4, Facebook Pixel, Clarity)

3. Add SEO Mixin to Pages (Optional)

For page-level SEO control, add the mixin to your page models:

from wagtail.models import Page
from wagtail_herald.models import SEOPageMixin

class ArticlePage(SEOPageMixin, Page):
    # Your fields...

    content_panels = Page.content_panels + [
        # Your panels...
    ]

    promote_panels = Page.promote_panels + SEOPageMixin.seo_panels

This adds an "SEO" panel in the page editor with:

OG image override
Schema type selector (Article, Product, FAQ, etc.)
Locale selector (ja_JP, en_US, en_GB, etc.)
noindex/nofollow options
Canonical URL override

Note: For SEO title and meta description, use Wagtail's built-in seo_title and search_description fields in the Promote tab. The template tags automatically use these fields.

Supported Schema Types

Site-wide (Automatic)

WebSite - Site search box support
Organization - Company/organization info

Page-selectable

Type	Use Case
WebPage	General pages (default)
Article	General articles
NewsArticle	News content
BlogPosting	Blog posts
Product	Product pages
LocalBusiness	Store/business info
Service	Service descriptions
FAQPage	FAQ pages
HowTo	How-to guides
Event	Events
Person	Profile pages
Recipe	Recipes
Course	Online courses
JobPosting	Job listings

Automatic

BreadcrumbList - Generated from page hierarchy

Output Example

`{% seo_head %}` Output

<!-- Basic Meta -->
<title>Page Title | Site Name</title>
<meta name="description" content="Page description...">
<meta name="robots" content="index, follow">

<!-- Canonical -->
<link rel="canonical" href="https://example.com/page/">

<!-- hreflang (multilingual) -->
<link rel="alternate" hreflang="ja" href="https://example.com/ja/page/">
<link rel="alternate" hreflang="en" href="https://example.com/en/page/">
<link rel="alternate" hreflang="x-default" href="https://example.com/ja/page/">

<!-- Favicon -->
<link rel="icon" type="image/svg+xml" href="/media/favicon.svg">
<link rel="icon" type="image/png" sizes="48x48" href="/media/favicon.png">
<link rel="apple-touch-icon" sizes="180x180" href="/media/apple-touch-icon.png">

<!-- Open Graph -->
<meta property="og:type" content="article">
<meta property="og:title" content="Page Title">
<meta property="og:description" content="Page description...">
<meta property="og:image" content="https://example.com/media/og-image.jpg">
<meta property="og:url" content="https://example.com/page/">
<meta property="og:site_name" content="Site Name">

<!-- Twitter Card -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:site" content="@handle">
<meta name="twitter:title" content="Page Title">
<meta name="twitter:description" content="Page description...">
<meta name="twitter:image" content="https://example.com/media/og-image.jpg">

<!-- Verification -->
<meta name="google-site-verification" content="xxxxx">

<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){...})(window,document,'script','dataLayer','GTM-XXXXXX');</script>

<!-- Google Analytics 4 -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>window.dataLayer=window.dataLayer||[];function gtag(){dataLayer.push(arguments);}gtag('js',new Date());gtag('config','G-XXXXXXXXXX');</script>

<!-- Facebook Pixel -->
<script>!function(f,b,e,v,n,t,s){...}(window,document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq('init','XXXXXXXXXXXXXXX');fbq('track','PageView');</script>

<!-- Microsoft Clarity -->
<script type="text/javascript">(function(c,l,a,r,i,t,y){...})(window,document,"clarity","script","xxxxxxxxxx");</script>

`{% seo_schema %}` Output

<script type="application/ld+json">
[
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Site Name",
    "url": "https://example.com/"
  },
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Company Name",
    "url": "https://example.com/",
    "logo": "https://example.com/media/logo.png",
    "sameAs": [
      "https://twitter.com/company",
      "https://www.facebook.com/company"
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      {"@type": "ListItem", "position": 1, "name": "Home", "item": "https://example.com/"},
      {"@type": "ListItem", "position": 2, "name": "Blog", "item": "https://example.com/blog/"},
      {"@type": "ListItem", "position": 3, "name": "Article Title"}
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "headline": "Article Title",
    "image": "https://example.com/media/article-image.jpg",
    "author": {"@type": "Person", "name": "Author Name"},
    "datePublished": "2025-01-15T10:00:00+09:00",
    "dateModified": "2025-01-16T15:30:00+09:00"
  }
]
</script>

Configuration

All settings are optional and configured through Wagtail admin:

Site Settings (Admin UI)

Setting	Description
Organization name	Company/site name for Schema
Organization type	Corporation, LocalBusiness, etc.
Organization logo	Logo image for Schema
Twitter handle	@username (without @)
Facebook URL	Facebook page URL
Default OG image	Fallback image for social sharing (1200x630)
Favicon (SVG)	SVG favicon for modern browsers (recommended)
Favicon (PNG)	PNG fallback, minimum 48x48 (Google requirement)
Apple Touch Icon	iOS home screen icon (180x180)
Google verification	google-site-verification code
GTM Container ID	Google Tag Manager (GTM-XXXXXX)
GA4 Measurement ID	Google Analytics 4 (G-XXXXXXXXXX)
Facebook Pixel ID	Meta Pixel for ads tracking
Clarity Project ID	Microsoft Clarity for heatmaps
robots.txt content	Custom robots.txt content

Django Settings (Optional)

# settings.py
WAGTAIL_HERALD = {
    # Default robots meta (can be overridden per-page)
    'DEFAULT_ROBOTS': 'index, follow',

    # OG image rendition filter (1200x630 is optimal for social sharing)
    'OG_IMAGE_FILTER': 'fill-1200x630',

    # Favicon rendition filter (48x48 minimum recommended by Google)
    'FAVICON_FILTER': 'fill-48x48',
}

Locale Support

wagtail-herald provides per-page language and region targeting for mixed-language content.

Use Case: Mixed Language Content

Write Japanese and English articles on the same site by selecting locale per page:

{% load wagtail_herald %}
<!DOCTYPE html>
<html lang="{% page_lang %}">
<head>
    {% seo_head %}
    <!-- Outputs: <meta property="og:locale" content="ja_JP"> -->
</head>

{% page_lang %} - Returns language code (e.g., ja, en)
{% page_locale %} - Returns full locale (e.g., ja_JP, en_US)
{% seo_head %} - Automatically includes og:locale meta tag

Available Locales

Locale	Language
`ja_JP`	日本語 (日本)
`en_US`	English (US)
`en_GB`	English (UK)
`zh_CN`	中文 (简体)
`zh_TW`	中文 (繁體)
`ko_KR`	한국어
`fr_FR`	Français (France)
`de_DE`	Deutsch (Deutschland)
`es_ES`	Español (España)
`pt_BR`	Português (Brasil)

Set the default locale in Settings > SEO Settings, then override per-page using the SEOPageMixin.

robots.txt Management

Configure robots.txt from Wagtail admin without editing files.

Setup

Add the robots.txt view to your urls.py:

from wagtail_herald.views import robots_txt

urlpatterns = [
    path('robots.txt', robots_txt, name='robots_txt'),
    # ... other urls
]

Configuration

Go to Settings > SEO Settings and edit the robots.txt content:

User-agent: *
Allow: /
Disallow: /admin/
Disallow: /search/

Sitemap: https://example.com/sitemap.xml

If no custom content is set, a sensible default is used.

Requirements

Python	Django	Wagtail
3.10+	4.2, 5.1, 5.2	6.4, 7.0, 7.2

Documentation

Contributing Guide

Project Links

Related Projects

wagtail-seo - SEO optimization by CodeRed
wagtail-metadata - Meta tags by Neon Jungle
wagtail-schema.org - Schema.org by Neon Jungle

Contributing

We welcome contributions! Please see our Contributing Guide for details.

License

BSD 3-Clause License. See LICENSE for details.

Project details

These details have not been verified by PyPI

Release history Release notifications | RSS feed

0.10.2

Mar 28, 2026

0.10.1

Mar 26, 2026

0.10.0

Mar 26, 2026

0.9.0

Mar 26, 2026

0.8.0

Mar 20, 2026

0.7.0

Mar 18, 2026

0.6.0

Mar 3, 2026

0.5.1

Feb 19, 2026

0.5.0

Feb 18, 2026

0.4.1

Dec 19, 2025

0.4.0

Dec 19, 2025

0.3.0

Dec 18, 2025

0.2.0

Dec 18, 2025

This version

0.1.0

Dec 18, 2025

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wagtail-herald 0.1.0

Navigation

Verified details

Project links

GitHub Statistics

Maintainers

Unverified details

Meta

Classifiers

Project description

wagtail-herald

Philosophy

Key Features

Comparison with Existing Libraries

Installation

Quick Start

1. Add Template Tags

2. Configure Site Settings

3. Add SEO Mixin to Pages (Optional)

Supported Schema Types

Site-wide (Automatic)

Page-selectable

Automatic

Output Example

{% seo_head %} Output

{% seo_schema %} Output

Configuration

Site Settings (Admin UI)

Django Settings (Optional)

Locale Support

Use Case: Mixed Language Content

Available Locales

robots.txt Management

Setup

Configuration

Requirements

Documentation

Project Links

Related Projects

Contributing

License

Project details

Verified details

Project links

GitHub Statistics

Maintainers

Unverified details

Meta

Classifiers

Release history Release notifications | RSS feed

Download files

Source Distribution

Built Distribution

File details

File metadata

File hashes

Provenance

File details

File metadata

File hashes

Provenance

`{% seo_head %}` Output

`{% seo_schema %}` Output