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A tool to assist with metadata for social media.

Project description

A tool to assist with metadata for social media and search engines.


Wagtail-metadata works with Wagtail v2.0 and upwards.


First, install using pip:

pip install wagtail-metadata

Then add wagtailmetadata to your project’s INSTALLED_APPS:

    # etc...

    # etc...

    # Add the following:



Pages should inherit from wagtailmetadata.models.MetadataPageMixin. This provides a search_image field in the Wagtail interface for that page type. The description for the page will be pulled from the search_description page. Metadata for the page will then be built from the page details.

from wagtail.core.models import Page
from wagtailmetadata.models import MetadataPageMixin

class ContentPage(MetadataPageMixin, Page):


Ensure you put MetadataPageMixin before Page.

If you want to use this with a non-page model, or want to use a different implementation for the fields, you can inherit from wagtailmetadata.models.MetadataMixin. You will need to implement the following methods:

from wagtailmetadata.models import MetadataMixin

class CustomObject(MetadataMixin, object):

    def get_meta_title(self):
        """The title of this object"""
        return "My custom object"

    def get_meta_url(self):
        """The URL of this object, including protocol and domain"""
        return ""

    def get_meta_description(self):
        A short text description of this object.
        This should be plain text, not HTML.
        return "This thing is really cool, you should totally check it out"

    def get_meta_image(self):
        """A relevant Wagtail Image to show. Optional."""
        return self.some_image

    def get_meta_twitter_card_type(self):
        What kind of Twitter card to show this as.
        Defaults to ``summary_large_photo`` if there is a meta image,
        or ``summary`` if there is no image. Optional.
        return "summary_large_photo"



To use this in a template, first load the template tag library, and then insert the metadata by placing {% meta_tags %} into the <head>:

{% load wagtailmetadata_tags %}
{% meta_tags %}

By default, this will look for a self object in the context to pull the metadata from. You can specify a different object to use if you need to:

{% load wagtailmetadata_tags %}
{% meta_tags my_custom_object %}


Add wagtailmetadata.jinja2tags.WagtailMetadataExtension to the template extensions in your

        'BACKEND': 'django.template.backends.jinja2.Jinja2',
        'OPTIONS': {
            'extensions': [

Insert the metadata by placing {{ meta_tags() }} into the <head>:

{{ meta_tags() }}

By default, this will look for a page object in the context to pull the metadata from. You can specify a different object to use if you need to:

{{ meta_tags(my_custom_object) }}

Adding extra tags

If you need to add extra meta tags, to add the twitter:site tag for example, you can extend the Wagtail Metadata template. First, create any models that you might need to hold the extra data:

from wagtail.contrib.settings.models import BaseSetting, register_setting

class TwitterName(BaseSetting):
    handle = models.CharField(max_length=20)

You could also add extra fields to a page model and output them as meta tags:

class MyPage(MetadataPageMixin, Page):
    body = RichTextField()
    author_twitter_handle = models.CharField(max_length=20)

Then, override the wagtailmetadata/parts/tags.html template and add your tags to the relevant blocks:

{% extends "wagtailmetadata/parts/tags.html" %}

{% block twitter %}
    {{ block.super }}
    <meta name="twitter:site" content="@{{ settings.myapp.TwitterName.twitter_handle }}" />
    <meta name="twitter:creator" content="@{{ model.author_twitter_handle }}" />
{% endblock %}

The wagtailmetadata/parts/tags.html template defines the following blocks you can override or extend:

{% block tags %}
This block surrounds the whole template. You can override this block to append extra tags before or after the standard tags.
{% block twitter %}
This block surrounds the Twitter card tags.
{% block opengraph %}
This block surrounds the Open Graph tags
{% block meta %}
This block surrounds the standard meta tags defined in HTML.

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