MCP Conceptual

An MCP (Model Context Protocol) server for the Conceptual Keywords & Creative Performance API. This server provides access to keyword and creative performance data from Google Ads and Meta advertising platforms.

Features

• Keywords Performance: Get keyword metrics, CAC analysis, and performance data
• Search Terms: Retrieve search terms that triggered your ads
• Creative Performance: Access Meta and Google Ads creative performance data
• Creative Management: Get and update creative status (pause/activate)
• Account Metrics: Get account-level performance metrics by campaign type (Google Ads)
• Campaign Metrics: Get campaign-level performance metrics for Google Ads and Meta
• Budget Efficiency: Get automated budget and efficiency checks
• Weekly Metrics: Comprehensive weekly marketing performance report with insights
• CRM Tools: Access contacts, attribution logs, and export functionality
• Multi-Client Support: Manage multiple client API keys and switch between them
• Admin API: Fetch client configurations from admin API (for admin users)
• Rate Limiting: Built-in awareness of API rate limits
• Error Handling: Comprehensive error handling with helpful messages

Installation

Using uvx (Recommended)

uvx mcp-conceptual

From Source

git clone <repository-url>
cd mcp-conceptual
pip install -e .

Configuration

Environment Variables

The server supports three configuration methods:

Option 1: Single Client (Basic)

# Required
CONCEPTUAL_API_KEY=your_api_key_here

# Optional (defaults to production)
CONCEPTUAL_BASE_URL=https://api.conceptualhq.com/api

Option 2: Multi-Client (Environment Variables)

# Multiple client keys (format: ClientName:key,ClientName2:key2)
CONCEPTUAL_CLIENT_API_KEYS=ClientA:key123,ClientB:key456,ClientC:key789

# Optional default key (used when no client is active)
CONCEPTUAL_API_KEY=default_key_here

# Optional (defaults to production)
CONCEPTUAL_BASE_URL=https://api.conceptualhq.com/api

Option 3: Multi-Client (Admin API)

# Admin credentials to fetch client keys from API
CONCEPTUAL_ADMIN_USERNAME=admin@conceptualhq.com
CONCEPTUAL_ADMIN_PASSWORD=your_admin_password

# Optional default key (used when no client is active)
CONCEPTUAL_API_KEY=default_key_here

# Optional (defaults to production)
CONCEPTUAL_BASE_URL=https://api.conceptualhq.com/api

When using admin credentials, the server will fetch all available client keys from the admin API on startup.

Getting an API Key

1. Log into your Conceptual account
2. Go to Account Settings
3. Generate an API key for your customer account
4. Set the CONCEPTUAL_API_KEY environment variable

Usage

With Claude Desktop

Add to your Claude Desktop configuration:

Single Client Configuration

{
  "mcpServers": {
    "conceptual": {
      "command": "uvx",
      "args": ["mcp-conceptual"],
      "env": {
        "CONCEPTUAL_API_KEY": "your_api_key_here"
      }
    }
  }
}

Multi-Client Configuration (Admin API)

{
  "mcpServers": {
    "conceptual": {
      "command": "uvx",
      "args": ["mcp-conceptual"],
      "env": {
        "CONCEPTUAL_ADMIN_USERNAME": "admin@conceptualhq.com",
        "CONCEPTUAL_ADMIN_PASSWORD": "your_admin_password",
        "CONCEPTUAL_API_KEY": "optional_default_key"
      }
    }
  }
}

Local Development Configuration

{
  "mcpServers": {
    "conceptual": {
      "command": "uvx",
      "args": ["--from", "/path/to/mcp-conceptual", "mcp-conceptual"],
      "env": {
        "CONCEPTUAL_API_KEY": "your_api_key_here"
      }
    }
  }
}

Standalone

# Run the server (from PyPI)
mcp-conceptual

# Or with uvx (from PyPI)
uvx mcp-conceptual

# Run from local directory (for development/testing)
uvx --from /path/to/mcp-conceptual mcp-conceptual

# Or from current directory
uvx --from . mcp-conceptual

Available Tools

Keywords Tools

get_keyword_performance

Get keyword performance data including cost, clicks, conversions, and CAC analysis.

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)
• view_type: keywords, search_terms, manual, or campaign_content (default: keywords)
• advanced_mode: Include advanced metrics (default: false)
• limit: Max records to return (1-1000, default: 100)
• offset: Records to skip for pagination (default: 0)
• sort_by: Field to sort by (cost, clicks, impressions, conversions, cac, ctr, cpc, conversion_rate)
• sort_direction: asc or desc (default: desc)

Rate limit: 60 requests per minute

get_search_terms_performance

Get search terms that triggered your ads with performance metrics.

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)
• advanced_mode: Include advanced metrics (default: false)
• limit: Max records to return (1-1000, default: 100)
• offset: Records to skip for pagination (default: 0)
• sort_by: Field to sort by
• sort_direction: asc or desc (default: desc)

Rate limit: 60 requests per minute
Note: May be slower due to large volume of search terms data

get_manual_keywords_info

Get information about manual keywords functionality.

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)

get_campaign_content_info

Get information about campaign content functionality.

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)

Creative Tools

get_meta_creative_performance

Get Meta (Facebook/Instagram) creative performance data.

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)
• platform: meta, google, or all (default: all)
• status: active, paused, or all (default: all)
• limit: Max records to return (1-500, default: 100)
• offset: Records to skip for pagination (default: 0)
• include_images: Include creative image URLs (default: true)
• sort_by: Field to sort by (spend, impressions, clicks, conversions, cpm, cpc, ctr, conversion_rate)
• sort_direction: asc or desc (default: desc)

Rate limit: 30 requests per minute

get_google_creative_performance

Get Google Ads creative performance data.

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)
• limit: Max records to return (1-500, default: 100)
• offset: Records to skip for pagination (default: 0)
• sort_by: Field to sort by
• sort_direction: asc or desc (default: desc)

Rate limit: 30 requests per minute

get_creative_status

Get the current status of a specific creative/ad.

Parameters:

• creative_id (required): Creative/Ad ID

update_creative_status

Update the status of a creative/ad (pause or activate).

Parameters:

• creative_id (required): Creative/Ad ID
• status (required): New status (ACTIVE, PAUSED, active, or paused)

Rate limit: 10 requests per minute
Note: Requires Meta OAuth permissions for the customer account

Metrics Tools

get_account_metrics

Get account-level performance metrics by campaign type (Google Ads only).

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)
• advanced_mode: Include advanced metrics and analysis (default: false)

Rate limit: 60 requests per minute

get_campaign_metrics

Get campaign-level performance metrics for Google Ads and/or Meta platforms.

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)
• platform: google, meta, or all (default: all)
• advanced_mode: Include advanced metrics and analysis (default: false)
• limit: Max records to return (1-1000, default: 100)
• offset: Records to skip for pagination (default: 0)
• sort_by: Field to sort by (cost, campaign_name, conversions, cac, roas)
• sort_direction: asc or desc (default: desc)

Rate limit: 60 requests per minute

get_budget_efficiency_metrics

Get automated budget and efficiency checks.

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)

Rate limit: 60 requests per minute

get_weekly_metrics

Get comprehensive weekly marketing performance report (identical to /slack endpoint).

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)
• comparison_start_date: Comparison period start date (auto-generated if not provided)
• comparison_end_date: Comparison period end date (auto-generated if not provided)
• comparison_label: Label for the comparison period (default: "vs. previous period")
• platform: Platform filter - google, meta, or all (default: all)
• include_insights: Include performance insights and analysis (default: true)
• include_budget_pacing: Include budget pacing analysis (default: true)

Rate limit: 60 requests per minute

CRM Tools

get_crm_contacts

Get CRM contacts list with search and sort functionality.

Parameters:

• search: Search term to filter contacts (email, name, company)
• sort_by: Field to sort contacts by
• per_page: Records per page (1-500, default 50)

Rate limit: 60 requests per minute

get_crm_contact

Get single contact with attribution history.

Parameters:

• contact_id (required): Contact ID to retrieve

get_crm_attribution_logs

Get attribution logs with search and sort functionality.

Parameters:

• search: Search term to filter attribution logs
• sort_by: Field to sort attribution logs by
• per_page: Records per page (1-500, default 200)

Rate limit: 60 requests per minute

get_crm_analytics

Get comprehensive CRM analytics overview.

Rate limit: 60 requests per minute

export_crm_contacts

Export contacts as CSV.

Parameters:

• search: Search term to filter exported contacts

Rate limit: 10 requests per minute (lower due to resource intensity)

Multi-Client Management Tools

set_active_client

Set the active client for all subsequent API calls.

Parameters:

• client_name (required): Name of the client to activate

clear_active_client

Clear the active client and revert to using the default API key.

get_current_client_info

Get information about the currently active client and available options.

list_available_clients

List all available client configurations.

Admin Tools

list_client_api_keys

List all client API keys (admin only).

Parameters:

• username (required): Admin user email address
• password (required): Admin user password

Rate limit: 5 requests per minute

Security Requirements:

• Valid admin user credentials
• User must have is_admin = true privilege
• All access attempts are logged

Rate Limits

• Keywords endpoints: 60 requests per minute
• Creative endpoints: 30 requests per minute
• Creative status updates: 10 requests per minute
• Metrics endpoints: 60 requests per minute
• Weekly metrics endpoint: 60 requests per minute
• CRM endpoints: 60 requests per minute (export: 10 requests per minute)
• Admin endpoints: 5 requests per minute

Data Caching

Data is cached for 120 minutes to ensure optimal performance. Cache expiration times are included in response metadata.

Error Handling

The server handles various error conditions:

• 401 Unauthorized: Invalid or missing API key
• 400 Bad Request: Missing platform configuration or invalid parameters
• 422 Validation Error: Invalid date formats or parameter values
• 429 Rate Limit: Rate limit exceeded (includes retry suggestions)
• 500 Server Error: Internal API errors
• 504 Timeout: Query timeout (for search terms with large datasets)

Development

Setup

git clone <repository-url>
cd mcp-conceptual
pip install -e ".[dev]"

Local Testing

When developing or testing changes locally, you can run the MCP server from your local directory:

# Using uvx with --from flag
uvx --from . mcp-conceptual

# Or with absolute path
uvx --from /Users/manav/Workspace/mcp-conceptual mcp-conceptual

# Or run directly with Python
python -m mcp_conceptual.server

For testing with Claude Desktop, update your configuration to point to your local directory:

{
  "mcpServers": {
    "conceptual": {
      "command": "uvx",
      "args": ["--from", "/Users/manav/Workspace/mcp-conceptual", "mcp-conceptual"],
      "env": {
        "CONCEPTUAL_ADMIN_USERNAME": "admin@conceptualhq.com",
        "CONCEPTUAL_ADMIN_PASSWORD": "your_admin_password"
      }
    }
  }
}

Code Formatting

black src/
isort src/

Type Checking

mypy src/

Testing

pytest

License

MIT License - see LICENSE file for details.

Support

For API support, contact: support@conceptualhq.com

For issues with this MCP server, please file an issue in the repository.