mcp-conceptual 0.2.2

MCP server for Conceptual Keywords & Creative Performance API

MCP Conceptual

An MCP (Model Context Protocol) server for the Conceptual Keywords & Creative Performance API. This server provides access to keyword and creative performance data from Google Ads and Meta advertising platforms.

Features

• Keywords Performance: Get keyword metrics, CAC analysis, and performance data
• Search Terms: Retrieve search terms that triggered your ads
• Creative Performance: Access Meta and Google Ads creative performance data
• Creative Management: Get and update creative status (pause/activate)
• Account Metrics: Get account-level performance metrics by campaign type (Google Ads)
• Campaign Metrics: Get campaign-level performance metrics for Google Ads and Meta
• Budget Efficiency: Get automated budget and efficiency checks
• Rate Limiting: Built-in awareness of API rate limits
• Error Handling: Comprehensive error handling with helpful messages

Installation

Using uvx (Recommended)

uvx mcp-conceptual

From Source

git clone <repository-url>
cd mcp-conceptual
pip install -e .

Configuration

Environment Variables

Create a .env file in your project root:

# Required
CONCEPTUAL_API_KEY=your_api_key_here

# Optional (defaults to production)
CONCEPTUAL_BASE_URL=https://api.conceptual.com/api

Getting an API Key

1. Log into your Conceptual account
2. Go to Account Settings
3. Generate an API key for your customer account
4. Set the CONCEPTUAL_API_KEY environment variable

Usage

With Claude Desktop

Add to your Claude Desktop configuration:

{
  "mcpServers": {
    "conceptual": {
      "command": "uvx",
      "args": ["mcp-conceptual"],
      "env": {
        "CONCEPTUAL_API_KEY": "your_api_key_here"
      }
    }
  }
}

Standalone

# Run the server
mcp-conceptual

# Or with uvx
uvx mcp-conceptual

Available Tools

Keywords Tools

get_keyword_performance

Get keyword performance data including cost, clicks, conversions, and CAC analysis.

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)
• view_type: keywords, search_terms, manual, or campaign_content (default: keywords)
• advanced_mode: Include advanced metrics (default: false)
• limit: Max records to return (1-1000, default: 100)
• offset: Records to skip for pagination (default: 0)
• sort_by: Field to sort by (cost, clicks, impressions, conversions, cac, ctr, cpc, conversion_rate)
• sort_direction: asc or desc (default: desc)

Rate limit: 60 requests per minute

get_search_terms_performance

Get search terms that triggered your ads with performance metrics.

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)
• advanced_mode: Include advanced metrics (default: false)
• limit: Max records to return (1-1000, default: 100)
• offset: Records to skip for pagination (default: 0)
• sort_by: Field to sort by
• sort_direction: asc or desc (default: desc)

Rate limit: 60 requests per minute
Note: May be slower due to large volume of search terms data

get_manual_keywords_info

Get information about manual keywords functionality.

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)

get_campaign_content_info

Get information about campaign content functionality.

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)

Creative Tools

get_meta_creative_performance

Get Meta (Facebook/Instagram) creative performance data.

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)
• platform: meta, google, or all (default: all)
• status: active, paused, or all (default: all)
• limit: Max records to return (1-500, default: 100)
• offset: Records to skip for pagination (default: 0)
• include_images: Include creative image URLs (default: true)
• sort_by: Field to sort by (spend, impressions, clicks, conversions, cpm, cpc, ctr, conversion_rate)
• sort_direction: asc or desc (default: desc)

Rate limit: 30 requests per minute

get_google_creative_performance

Get Google Ads creative performance data.

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)
• limit: Max records to return (1-500, default: 100)
• offset: Records to skip for pagination (default: 0)
• sort_by: Field to sort by
• sort_direction: asc or desc (default: desc)

Rate limit: 30 requests per minute

get_creative_status

Get the current status of a specific creative/ad.

Parameters:

• creative_id (required): Creative/Ad ID

update_creative_status

Update the status of a creative/ad (pause or activate).

Parameters:

• creative_id (required): Creative/Ad ID
• status (required): New status (ACTIVE, PAUSED, active, or paused)

Rate limit: 10 requests per minute
Note: Requires Meta OAuth permissions for the customer account

Metrics Tools

get_account_metrics

Get account-level performance metrics by campaign type (Google Ads only).

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)
• advanced_mode: Include advanced metrics and analysis (default: false)

Rate limit: 60 requests per minute

get_campaign_metrics

Get campaign-level performance metrics for Google Ads and/or Meta platforms.

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)
• platform: google, meta, or all (default: all)
• advanced_mode: Include advanced metrics and analysis (default: false)
• limit: Max records to return (1-1000, default: 100)
• offset: Records to skip for pagination (default: 0)
• sort_by: Field to sort by (cost, campaign_name, conversions, cac, roas)
• sort_direction: asc or desc (default: desc)

Rate limit: 60 requests per minute

get_budget_efficiency_metrics

Get automated budget and efficiency checks.

Parameters:

• start_date (required): Start date (YYYY-MM-DD)
• end_date (required): End date (YYYY-MM-DD)

Rate limit: 60 requests per minute

Rate Limits

• Keywords endpoints: 60 requests per minute
• Creative endpoints: 30 requests per minute
• Creative status updates: 10 requests per minute
• Metrics endpoints: 60 requests per minute

Data Caching

Data is cached for 120 minutes to ensure optimal performance. Cache expiration times are included in response metadata.

Error Handling

The server handles various error conditions:

• 401 Unauthorized: Invalid or missing API key
• 400 Bad Request: Missing platform configuration or invalid parameters
• 422 Validation Error: Invalid date formats or parameter values
• 429 Rate Limit: Rate limit exceeded (includes retry suggestions)
• 500 Server Error: Internal API errors
• 504 Timeout: Query timeout (for search terms with large datasets)

Development

Setup

git clone <repository-url>
cd mcp-conceptual
pip install -e ".[dev]"

Code Formatting

black src/
isort src/

Type Checking

mypy src/

Testing

pytest

License

MIT License - see LICENSE file for details.

Support

For API support, contact: [e-mail]

For issues with this MCP server, please file an issue in the repository.