This release is a pre-release and may not be stable for production use.
About Meridian GeoX
Meridian GeoX is an open-source solution for measuring cross-publisher incrementality. By providing publisher-agnostic measurement, it helps close data gaps and generates ground-truth experiment data used to calibrate Marketing Mix Models (MMMs). The library offers cost-effective, multi-cell testing with flexible methodologies. It integrates seamlessly with Meridian to provide the causal measurement needed to inform MMM priors.
Key Features
Unified, Multi-Methodology Framework
Acts as a single library for both study design and incrementality analysis, supporting multiple state-of-the-art methodologies. This revamped approach is designed to provide cheaper and more reliable testing.
Flexible Design & Multi-Cell Capability
Supports all geo experiment types (Holdback, Go-dark, Go-dim, and Heavy-up) and advanced multi-cell designs (multiple treatment arms against a common control group).
Design Comparison
Allows direct comparison of study designs across methodologies and assignment rules.
Meridian Integration
Features built-in compatibility with Meridian MMM to suggest GeoX experiments and convert experiment results into data-driven priors for MMM calibration.
Ease of Use
Offers a simplified, user-friendly API, robust documentation, data input templates, and built-in data quality checks.
Installation
How to Use the Meridian GeoX Library
1. Pre-Test Design
2. Post-Test Analysis
Meridian GeoX Documentation & Tutorials
Support
1 maintainer
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