About Meridian GeoX

Meridian GeoX is an open-source solution for measuring cross-publisher incrementality. By providing publisher-agnostic measurement, it helps close data gaps and generates ground-truth experiment data used to calibrate Marketing Mix Models (MMMs). The library offers cost-effective, multi-cell testing with flexible methodologies. It integrates seamlessly with Meridian to provide the causal measurement needed to inform MMM priors.

Key Features

Unified, Multi-Methodology Framework

Acts as a single library for both study design and incrementality analysis, supporting multiple state-of-the-art methodologies. This revamped approach is designed to provide cheaper and more reliable testing.

Flexible Design & Multi-Cell Capability

Supports all geo experiment types (Holdback, Go-dark, Go-dim, and Heavy-up) and advanced multi-cell designs (multiple treatment arms against a common control group).

Design Comparison

Allows direct comparison of study designs across methodologies and assignment rules.

Meridian Integration

Features built-in compatibility with Meridian MMM to suggest GeoX experiments and convert experiment results into data-driven priors for MMM calibration.

Ease of Use

Offers a simplified, user-friendly API, robust documentation, data input templates, and built-in data quality checks.

Installation

How to Use the Meridian GeoX Library

1. Pre-Test Design

2. Post-Test Analysis

Meridian GeoX Documentation & Tutorials

Support