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MCP server for Stobo — AI-powered SEO/AEO content optimization

Project description

Stobo MCP Server

MCP server for Stobo — AI-powered SEO/AEO content optimization. Use Stobo's audit, tone extraction, llms.txt generation, and optimization tools directly from Claude Desktop.

Install

pip install stobo-mcp

Setup

Add to your Claude Desktop config (~/Library/Application Support/Claude/claude_desktop_config.json):

{
  "mcpServers": {
    "stobo": {
      "command": "stobo-mcp",
      "env": {
        "STOBO_API_KEY": "your-api-key",
        "STOBO_BASE_URL": "https://api.trystobo.com"
      }
    }
  }
}

Available Tools (19)

Site & Article Audits

Tool Auth Description
audit_site Free Main entry point. Full site audit: 30 SEO + 7 AEO checks + blog detection + sitemap discovery
audit_article Free Article-level SEO + AEO audit (for specific blog posts)
audit_seo Free SEO-only audit on a single page
audit_aeo Free AEO-only audit on a single page
get_audit Key Fetch audit results by ID
list_audits Key List recent audits

Brand Voice & Optimization

Tool Auth Description
extract_tone Paid Extract brand voice profile from a blog (500 credits)
get_tone Key Get a stored tone profile
list_tone_profiles Key List all tone profiles
delete_tone Key Delete a stored tone profile
optimize Paid Start full optimization pipeline: audit + tone + rewrite (1,000 credits)
get_job Key Check optimization job status
get_job_preview Key Get before/after preview of a completed optimization
list_jobs Key List optimization jobs

Content & Reports

Tool Auth Description
generate_llms_txt Paid Generate a llms.txt file for AI discoverability (500 credits)
freshness_audit Free Audit sitemap for content freshness (dateModified schema)
get_freshness Key Get a previously completed freshness audit
export_report Paid Generate a markdown report (200 credits)
get_export Key Get a cached export report

Account

Tool Auth Description
get_credits Key Check credit usage, balance, and breakdown

Routing Rules

  • Default: Use audit_site for any domain, homepage, or generic "audit this" request
  • Only use audit_article when the URL is clearly a specific blog post (contains /blog/, /post/, /article/)

Examples:

Usage in Claude Desktop

Just ask Claude:

What's New in 0.2.0

  • audit_site — full website audit with combined score, SEO categories, AEO checklist, blog detection, sitemap discovery
  • generate_llms_txt — create spec-compliant llms.txt files
  • delete_tone — delete stored brand voice profiles
  • get_job_preview / list_jobs — optimization job management
  • get_freshness / get_export — retrieve cached results
  • get_credits — check credit usage and balance
  • Improved tool descriptions with routing rules and formatting guidance

Why MCP instead of web_fetch?

Without Stobo, auditing a site means fetching every page with web_fetch, pasting raw HTML into context, and asking Claude to parse it. A single audit_site run would cost ~386,000 tokens and 16 separate fetches — and still miss metrics that require server-side computation.

With Stobo MCP, the same audit is one tool call, ~20,000 tokens.

Manual (web_fetch) Stobo MCP
audit_site 71,000 tk / 6 fetches 20,000 tk / 1 call
audit_freshness 60,000 tk / 20 fetches 3,000 tk / 1 call
generate_llms_txt 35,000 tk / 6 fetches 3,000 tk / 1 call
extract_tone 35,000 tk / 10 fetches 5,000 tk / 1 call
All 9 tools 264,500 tk / 56 fetches 47,000 tk / 9 calls

That's 82% fewer tokens across the full tool suite.

Stobo also computes metrics Claude can't get from raw HTML alone: Core Web Vitals (Playwright), TTFB timing, HTTP status codes for all links, and Flesch-Kincaid readability scoring.

Get an API Key

  1. Sign up at trystobo.com
  2. Go to Settings > API Keys
  3. Create a new key and add it to your Claude Desktop config

License

MIT

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