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MCP server for Stobo — AI-powered SEO/AEO content optimization

Project description

Stobo MCP Server

Docs: docs.trystobo.com

Audit any site for SEO, AEO, and E-E-A-T from Claude Desktop. Get a structured fix brief your developer can drop straight into Claude Code, Cursor, or VS Code and start shipping.

You: stobo this site: example.com

Claude: I just received a complete audit for example.com. SEO, AEO, EEAT,
per-page breakdowns, 30+ checks with scores and details.

Want me to generate a fix brief you can download and drop into
Claude Code, Cursor, or hand off to your developer?

Why not just use web_fetch?

Fetching every page manually costs ~386,000 tokens across 16+ calls. It still misses Core Web Vitals, TTFB, and Flesch-Kincaid. Those metrics require server-side computation. Stobo runs everything in one call.

Manual (web_fetch) Stobo MCP
audit_site 71,000 tk · 6 fetches 20,000 tk · 1 call
audit_freshness 60,000 tk · 20 fetches 3,000 tk · 1 call
generate_llms_txt 35,000 tk · 6 fetches 3,000 tk · 1 call
extract_tone 35,000 tk · 10 fetches 5,000 tk · 1 call
Full suite 264,500 tk · 56 fetches 47,000 tk · 9 calls

82% fewer tokens. And you get metrics Claude cannot compute from raw HTML alone.


What happens after an audit

Claude receives 30+ scored checks across SEO, AEO, and E-E-A-T. It then offers a fix brief: structured markdown with every failing check, prioritized by impact, with specific fix instructions. Paste it into Claude Code, Cursor, or VS Code and start shipping.

Claude also offers generators for quick wins. Failing robots.txt? Claude generates one. Same for llms.txt, sitemap, and freshness code. The audit-to-fix loop runs in a single conversation.


Tools

Free — no API key required

Say to Claude What it does Tool
"Stobo this site: example.com" 30 SEO + 7 AEO checks + E-E-A-T + blog detection across your whole site audit_site
"Audit this article: example.com/blog/post" 7 SEO + 14 AEO checks on a single article audit_article
"Generate a fix brief" Structured markdown fix brief from a completed audit. Numbered tasks, priority order, fix instructions. IDE-ready. generate_fix_brief
"Check freshness across example.com/sitemap.xml" Scan your sitemap for datePublished and dateModified coverage audit_freshness
"Generate a robots.txt for example.com" AI-crawler-friendly robots.txt. All 21 major bots covered. generate_robots_txt
"Generate a sitemap for example.com" BFS-crawl up to 200 URLs and return a sitemap.xml generate_sitemap
"Generate freshness code for example.com/blog/post" JSON-LD snippet with datePublished and dateModified generate_freshness_code
"Check connection" Diagnostic ping. Also tells you if a newer MCP version is available. check_connection

Premium — coming soon

Say to Claude What it does Tool
"Generate llms.txt for example.com" Crawl your site and return a spec-compliant llms.txt generate_llms_txt
"Extract brand voice from example.com/blog" Analyze up to 10 articles and create a persistent voice profile extract_tone
"Rewrite this article: example.com/blog/post" Audit + tone match + full rewrite in one pipeline rewrite_article
"Audit the UX of example.com" 50+ UX checks across accessibility, forms, typography, and navigation audit_ux
"How many credits do I have?" Credit balance and usage breakdown get_credits

Routing

  • Domain or homepage → audit_site
  • Blog post or article URL → audit_article
  • After any audit → Claude offers generate_fix_brief automatically

Install

pip install stobo-mcp

No install with uvx:

uvx stobo-mcp

Setup

Add to your Claude Desktop config.

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json

Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "stobo": {
      "command": "stobo-mcp",
      "env": {
        "STOBO_API_KEY": "your-api-key",
        "STOBO_BASE_URL": "https://api.trystobo.com"
      }
    }
  }
}

STOBO_API_KEY is optional. Every audit and fix brief tool works without one. API key support for premium tools is coming soon.

Full setup guide at docs.trystobo.com.


Upgrades

pip install --upgrade stobo-mcp

Run check_connection. Claude tells you if a newer version is available.


What's new in v0.5.0

  • generate_fix_brief: structured fix brief from any completed audit. Free, instant, no LLM.
  • Claude now offers a fix brief automatically after every audit_site or audit_article run.
  • check_connection reports when a newer version is available.
  • Version strings are now consistent across server, client, and package.

License

MIT

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